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Campaign Lead - job 4 of 10

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is looking for a Campaign Lead to join the Marketing and Communications Team assisting the West region. 

This will be a hybrid position including a combination of both remote and in-office, that can be based in, but not limited to: Austin, TX; Dallas, TX; Houston, TX; Denver, CO; Chicago, IL; Phoenix, AZ; Las Vegas, NV; Seattle, WA; Sacramento, CA.

Job Responsibilities will include, but will not be limited to:

  • Create and deliver marketing positioning strategies aligned to winning key pursuits and supporting region initiatives. This includes setting strategic direction, planning, and executing campaigns that drive results.
  • Collaborate with various internal teams, including account managers, business development teams, and regional leaders, to develop and implement campaigns that align with business objectives and drive success in key pursuits.
  • Responsible for handling multiple marketing campaigns simultaneously.
  • Write and edit content specifically tailored for each of our unique platforms.
  • Conduct interviews with subject matter experts, client account managers and technical staff to strategize and write thought leadership articles and blogs.
  • Work with the Marketing Communications team to create and share compelling content across various digital, social media, and traditional media channels. Ensure content is consistent with campaign objectives and brand guidelines.
  • Write and edit content as needed.
  • Adapt global marketing strategies to meet local markets' unique needs and characteristics within the Americas Region. Utilize market insights to customize campaigns, ensuring they effectively address local audience preferences and competitive landscapes.
  • Work with Media Relations colleagues to identify and capitalize on media outreach opportunities, increasing campaign visibility through targeted PR efforts.
  • Use data and analytics to monitor campaign performance, identify opportunities for improvement, and optimize strategies. Provide regular reports and insights to internal stakeholders.

Qualifications

Minimum Requirements:

  • BA/BS + 6 years of relevant marketing communications experience, preferably working within a large professional services organization across different industries, business lines and/or functions or a demonstrated equivalency of experience and/or education.

Preferred Qualifications: 

  • 6+ years of relevant marketing communications experience a plus.
  • Experience leading and optimizing marketing campaigns aligned to pursuit positioning in collaboration with stakeholders both inside and outside of your organization.
  • Can think strategically and articulate strategy in an accessible and compelling way.
  • Experience creating value propositions either for pursuit campaigns and/or taking new service offerings to market.
  • Experience and confidence in working with business leaders, with the ability to challenge constructively.
  • Experience managing multiple projects in a fast-paced environment.
  • A strong communicator with energy and enthusiasm.
  • Excellent verbal and written language skills including writing, editing, and proofreading.
  • Influencing and stakeholder management skills: Can interact at a senior level, providing credible advice and guidance, as well as building good networks and relationships at all levels of an organization.
  • Proficient in Microsoft and Adobe packages including InDesign, PowerPoint, Excel, and Word
  • Client-centric attitude, embracing the company brand and values.
  • Digital skills: Experience in delivering content through multi-media and digital platforms.

Additional Information

  • This position does not include sponsorship for United States work authorization now or in the future
  • Relocation assistance and/or per diem is not offered for this position

About AECOM

AECOM is proud to offer comprehensive benefits to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absences, voluntary benefits, perks, well-being resources, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.

AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.

 

Freedom to Grow in a World of Opportunity 

You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.

You will help us foster a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.

AECOM provides a wide array of compensation, benefits and well-being programs to meet the diverse needs of our employees and their families. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.

Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.

All your information will be kept confidential according to EEO guidelines.

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What You Should Know About Campaign Lead, AECOM

Join AECOM as a Campaign Lead based in Dallas, TX, where you can truly make a difference! This exciting role is part of the Marketing and Communications Team dedicated to the West region, allowing you a blend of remote and in-office work. Here, you’ll be at the forefront of creating and delivering impactful marketing strategies that align with our business objectives. Picture yourself collaborating with talented internal teams, engaging with subject matter experts, and writing compelling content tailored for diverse platforms. You will manage multiple marketing campaigns simultaneously, utilizing your strategic mindset to drive results and optimize performance through data-driven insights. AECOM embraces a culture of growth and innovation, and as a Campaign Lead, you'll adapt global marketing efforts to resonate with local audiences, ensuring each campaign is relevant and effective. Join a company that not only focuses on professional excellence but also on delivering a better world through trusted infrastructure solutions. With AECOM, your bold ideas and big dreams are welcome, making it an ideal place to advance your career while contributing to meaningful projects across transportation, buildings, water, and beyond!

Frequently Asked Questions (FAQs) for Campaign Lead Role at AECOM
What are the responsibilities of a Campaign Lead at AECOM?

As a Campaign Lead at AECOM, your primary responsibilities include creating and executing marketing strategies that drive key pursuits in the West region. You'll collaborate with various teams to ensure campaigns align with business objectives and manage multiple campaigns concurrently. Additionally, you will write and edit tailored content, conduct interviews for thought leadership articles, and analyze campaign performance data to optimize future strategies.

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What qualifications are required for the Campaign Lead position at AECOM?

To be eligible for the Campaign Lead role at AECOM, candidates typically need a BA/BS degree along with a minimum of 6 years of relevant marketing communications experience. Experience in large professional services organizations is preferred, and strong communication skills, strategic thinking capabilities, and proficiency in Microsoft and Adobe packages are essential components of the job.

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How does AECOM support diversity and inclusion in the workplace for Campaign Leads?

AECOM is committed to fostering an inclusive and diverse workplace where every employee feels valued. As a Campaign Lead, you will have the opportunity to work in an environment that encourages you to bring your whole self to work, utilizing your unique talents and ideas to contribute to transformational outcomes. The company actively promotes equity, diversity, and inclusion across all levels.

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What type of marketing campaigns will a Campaign Lead manage at AECOM?

A Campaign Lead at AECOM will manage various marketing campaigns tailored to specific key pursuits and regional initiatives. This involves creating strategies that resonate with local markets, executing digital, social, and traditional media campaigns, and ensuring they align with AECOM's overarching brand guidelines and business objectives.

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What opportunities for advancement exist for Campaign Leads at AECOM?

At AECOM, Campaign Leads have numerous avenues for career advancement. The company offers professional development programs, leadership training, and a work culture that promotes internal mobility. As you excel in your role, you can expand your responsibilities and take on leadership positions within the Marketing and Communications Team or other departments.

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Common Interview Questions for Campaign Lead
Can you describe your experience with creating and executing marketing campaigns?

In answering this question, highlight specific campaigns you have led, focusing on your strategies, execution tactics, and the results achieved. Discuss how you identified target audiences, utilized various media channels, and collaborated with team members to meet campaign goals.

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How do you approach collaboration with cross-functional teams?

Share examples of how you've successfully collaborated with different teams in past roles. Focus on your communication skills, ability to build relationships, and how you ensure everyone is aligned on project objectives and timelines.

Join Rise to see the full answer
What methods do you use to analyze campaign performance?

Discuss your familiarity with analytics tools and metrics used to assess campaign performance. Provide insight into how you interpret data to make informed decisions, optimize campaigns, and report findings to stakeholders.

Join Rise to see the full answer
How do you ensure content remains consistent with brand guidelines?

Emphasize your understanding of brand management and your methods for ensuring content consistency. Describe your experience with creating content calendars, reviewing materials, and collaborating with design and branding teams to maintain alignment with brand voice and guidelines.

Join Rise to see the full answer
Can you provide an example of overcoming a significant challenge in a marketing campaign?

Frame the response around a specific challenge you faced in a past role, detailing the problem, your approach to resolve it, and the positive outcome. This demonstrates your problem-solving skills and resilience.

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What strategies do you use to adapt global marketing efforts to local markets?

Discuss your experience in customizing campaigns based on local market research. Explain how you leverage regional insights to shape messaging, visuals, and content that resonate specifically with local audiences.

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How do you stay updated on industry trends and marketing best practices?

Explain your commitment to continuous learning, mentioning specific resources you use, such as industry publications, webinars, networking events, and online courses. This showcases your dedication to staying ahead in marketing.

Join Rise to see the full answer
What tools and software are you proficient in for marketing communications?

List the marketing tools and software you're familiar with, such as Microsoft Office Suite, Adobe Creative Suite, and any analytics or content management platforms. Provide context on how you've used each tool effectively in past campaigns.

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Describe your experience with media relations and PR strategies.

Share specific examples that highlight your involvement in media outreach, crafting press releases, and managing media relationships. Discuss how these efforts supported marketing campaigns and increased overall visibility.

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What inspires your creativity when developing campaign concepts?

Talk about your sources of inspiration for campaign ideas, whether it's through industry trends, current events, or customer feedback. Mention processes you engage in to brainstorm and develop innovative marketing concepts.

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As the world’s trusted infrastructure consulting firm, we’re committed to managing our business with the utmost responsibility and to always strive for better – whether by reducing emissions, creating social value or diversifying our senior leader...

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Full-time, hybrid
DATE POSTED
April 7, 2025

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