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Digital Content Producer - Social Media (Atlanta, GA) About Tilray Beer Tilray Beverages is comprised of 15+ craft brands across the United States. These beer and beverage brands possess the hallmarks of strong consumer loyalty and further diversify Tilray’s portfolio. The expected sales volume will elevate Tilray Brands to the 5th largest craft beer business position in the U.S., up from the 9th. Tilray Brands also owns Breckenridge Distillery, the award-winning spirits brand and the World’s Best Blended Whisky, and Happy Flower CBD sparkling non-alcoholic cocktailsAbout Tilray Brands Inc.Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.Looking to develop your career at the forefront of a rapidly expanding industry?About the Role:Tilray Beverages is seeking an organized, motivated, creative, and driven lover of the good life to execute on digital marketing initiatives to highlight and add value to our ever-growing portfolio of quality craft beverages. Our ambition is to reinvigorate the craft beer sector, becoming the fastest growing craft beer supplier in the U.S. To achieve this, we need the very best talent on our team. Feel inspired? Then this may be the opportunity for you. If you are a self-starter who knows how to work and play hard, and you have an unwavering passion for grassroots craft beer, grab your kayak and hop in the river with us! Please note this is a:• Fixed Term (6-months) contract, with the possibility of an extension• Hourly Role - starting at $24.00/hour to 26.50/hourJob Summary:Coordinates and manages all aspects of content development and deployment across existing and emerging digital channels. Will be responsible for content ideation and execution, receiving and executing creative content briefs from other areas of the business, managing external photographers and videographers as needed. This person will have a solid understanding of how each digital and social media channel works and how to optimize content so that it is always engaging.Responsibilities:• Day-to-day management of all existing social media channels, including but not limited to:• Content ideation• Creating various types of compelling content• Content calendaring several weeks/months ahead• Posting social content• Community management in partnership with external agency and brand teams• On-going community management and moderation based on strategy provided by social agency, Integrated Customer Experience and brand teams• Identifying, on-boarding and retention of a roster of external content creators as needed• Staying on the pulse of social/content trends to ensure continued brand relevance and awareness• Posting content across social media accounts• Leverage insights and analytics provided by external social agency to influence future content ideationSkills/Qualifications:• 2-3 years previous experience in a content creation; with a beverage brand preferred but not required• Previous experience with a social media posting, monitoring and reporting platform (i.e.—Hootsuite, Sprinklr, Sprout, etc.)• Proficiency in Photoshop, Illustrator, Canva or similar photo editing software, as well as video editing software such as Lightroom or Premier• Ability to manage freelance photographers and videographers as well as be able to be behind the camera to capture product specific, behind the scenes and lifestyle content• Ability to straddle both the creative development and engaging a social community• Ability to work on-site in order to procure necessary product and facilitate capture of content• Passion for craft beerWe have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting career you’ve always wanted!Tilray Brands Inc. is an equal opportunity employer, committed to promoting diversity and inclusion in our workplace. As a Brand Activation Manager at Tilray Beer Division, you will have the opportunity to lead and grow a dynamic team, innovate and experiment with new ingredients and styles, and contribute to the success of one of the top craft breweries in the nation.Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). High Park does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process.When replying to emails, please ensure the sender name and email address match exactly. Please also ensure the Reply-To address matches the sending address exactly.If you are concerned about the authenticity of an email, letter, or call purportedly from, for, or on behalf of High Park, please send an email inquiry to infosec@tilray.com