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Senior Product Marketing Manager

AfterShip is looking for a Senior Product Marketing Manager to fuel innovative marketing strategies and GTM efforts within the eCommerce sector. Join our dynamic global team transformed by AI-driven solutions.

Skills

  • B2B product marketing experience
  • Strong communication skills
  • Analytical mindset
  • Ability to work independently and collaboratively

Responsibilities

  • Develop in-depth technical understanding of products
  • Create high-quality product collateral
  • Drive GTM strategies and product launches
  • Analyze industry trends and competitor dynamics
  • Generate revenue demand with impactful messaging

Education

  • Bachelor’s Degree in business or technical discipline
  • MBA preferred but not required

Benefits

  • Competitive compensation
  • Healthcare coverage from day 1
  • Career progression and professional development
  • Retirement Plans including company match
  • Flexible work setup
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$115000 / YEARLY (est.)
min
max
$100000K
$130000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, AfterShip

If you're a passionate Senior Product Marketing Manager looking to make waves in the eCommerce industry, AfterShip in Austin, Texas, could be the perfect fit for you! With a mission to empower retailers and enhance online shopping experiences, AfterShip has carved a niche by providing cutting-edge solutions that have already garnered a reputation among over 20,000 global brands. In this role, you'll take charge of crafting marketing strategies that resonate with clients while showcasing your expertise in SaaS and eCommerce trends. You’ll collaborate with various teams to create engaging marketing materials, spearhead go-to-market strategies that drive product launches, and contribute to sales enablement efforts that highlight AfterShip's unique offerings. You'll gain a profound understanding of our dynamic products, enabling you to effectively communicate their value to customers in meaningful ways. Plus, working in a globally connected team, often requiring flexible hours for collaboration with your counterparts in APAC, ensures you’ll have a truly enriching experience. With AfterShip's culture of collaboration and experimentation, this role presents a unique opportunity to bring your creative strategies to life, help shape the future of eCommerce, and work in a place that not only values innovation but also supports your growth. If you're ready to embark on an exciting journey with a company that genuinely values its people and provides an environment ripe for new ideas, we invite you to explore this opportunity with us!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at AfterShip
What are the main responsibilities of a Senior Product Marketing Manager at AfterShip?

As a Senior Product Marketing Manager at AfterShip, you'll be responsible for developing in-depth technical insights of our products, collaborating to create impactful marketing materials, and driving go-to-market strategies for product launches. Your role will also involve staying updated on industry trends, utilizing data for user research, and enhancing product messaging to generate demand.

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What qualifications do I need to apply for the Senior Product Marketing Manager position at AfterShip?

To qualify for the Senior Product Marketing Manager role at AfterShip, candidates typically need 4+ years of B2B product marketing experience, with at least 2 years in industry solutions GTM and product launches. A Bachelor’s Degree is preferred, while prior experience in a high-growth SaaS environment and knowledge of eCommerce and AI technologies will significantly boost your candidacy.

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How does collaboration work in the Senior Product Marketing Manager role at AfterShip?

Collaboration for a Senior Product Marketing Manager at AfterShip is key to success. The role involves working cross-functionally with various teams to create sales decks, case studies, and other marketing materials, as well as engaging with global team members in APAC to drive initiatives forward. Flexibility in hours is often required to accommodate these collaborations.

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What skills are essential for a Senior Product Marketing Manager at AfterShip?

Essential skills for a Senior Product Marketing Manager at AfterShip include exceptional communication abilities, analytical thinking to interpret market data, and creativity to develop compelling content. Additionally, a proactive mindset and experience in cross-functional collaboration are vital for executing successful marketing strategies and initiatives.

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What can I expect in terms of career growth at AfterShip as a Senior Product Marketing Manager?

At AfterShip, career growth for a Senior Product Marketing Manager is not limited by ceilings. With a commitment to professional development and an environment that encourages innovation, you'll find numerous opportunities to expand your skill set, take on new projects, and advance within the company while contributing to its ambitious goals in the eCommerce space.

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Common Interview Questions for Senior Product Marketing Manager
Can you describe your experience with go-to-market strategies for SaaS products?

When discussing your experience with go-to-market strategies for SaaS products, focus on specific examples where you developed and executed a GTM plan. Highlight how you identified target markets, addressed customer needs, and measured the success of the strategy. Use metrics and data to back up your claims.

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How do you stay updated on industry trends and competitors?

Explain your approach to industry research, mentioning specific resources such as newsletters, blogs, market reports, and competitor analysis tools. Discuss how you synthesize this information to influence marketing strategies at a high level, ensuring your plans remain relevant and competitive.

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What strategies do you use to understand customer needs in product marketing?

Share specific methodologies such as customer interviews, surveys, and analyzing customer feedback data. Emphasize your customer-centric approach and how you translate these insights into effective product positioning and messaging that resonates with target personas.

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Can you give an example of a successful product launch you managed? What made it successful?

Be prepared to discuss a past product launch that you led, detailing the steps taken from planning to execution. Emphasize the collaboration with sales and marketing teams, how you targeted the right audience, and the metrics that demonstrated the launch's success, such as sales figures or engagement rates.

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How do you prioritize tasks when managing multiple projects?

Describe your time management strategies and prioritization frameworks, such as the Eisenhower Matrix or Agile methodologies. Provide examples of how you've effectively managed competing deadlines and ensured project milestones are met without compromising quality.

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What role does data play in your product marketing strategy?

Discuss how you leverage data to inform your marketing strategies. Explain your process for collecting and analyzing data to uncover insights, redefine target personas, and measure the success of marketing initiatives, enabling you to make data-driven decisions.

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How would you handle a situation where a product doesn't meet market expectations?

Talk through your problem-solving approach to addressing product shortcomings. This could involve gathering user feedback, conducting a market analysis to identify gaps, and collaborating with teams to strategize improvements or reposition the product effectively.

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What methods do you use to create compelling product messaging?

Share your approach to developing product messaging, emphasizing storytelling techniques and including customer pain points. Discuss collaboration with cross-functional teams to ensure that messaging is aligned with customer needs and resonates across different channels and audiences.

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In your opinion, what qualities make an excellent Senior Product Marketing Manager?

Highlight qualities such as strategic thinking, creativity, excellent communication skills, and an understanding of customer dynamics. Emphasize the importance of collaboration, adaptability, and a strong analytical mindset as essential traits for success in a Senior Product Marketing Manager role.

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How do you measure the success of a product marketing campaign?

Explain the KPIs and metrics you use to evaluate the effectiveness of a product marketing campaign, such as ROI, conversion rates, customer acquisition cost, or engagement levels. Discuss how you utilize analytics tools to track progress and iterate on campaigns based on performance.

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Posted 6 months ago

Founded in 2012, AfterShip is a post-purchase platform that helps companies improve the consumer experience, increase revenue, and build brand loyalty. With more than 10,000 customers, AfterShip is used by leading marketplaces such as eBay, Wish, ...

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SALARY RANGE
$100,000/yr - $130,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
January 4, 2025

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