Senior Product Marketing Manager

As a Senior Product Marketing Manager at AfterShip, you'll be responsible for developing deep technical expertise in our products, collaborating across functions to create high-quality product collateral, driving go-to-market strategies, and leveraging market insights to enhance product messaging. Your role will also involve executing user research programs and refining our target personas.

To apply for the Senior Product Marketing Manager role at AfterShip, candidates should have at least 4 years of B2B product marketing experience and ideally 2 years focused on go-to-market strategies in a SaaS company. A Bachelor's Degree in a business or technical discipline is required, with an MBA preferred. Experience in the eCommerce industry and familiarity with AI solutions is a plus.

At AfterShip, we prioritize professional development and personal growth. As a Senior Product Marketing Manager, you'll have opportunities to work collaboratively in a global environment, access learning resources, and take part in career progression initiatives. We encourage our team to cultivate their skills and expand their horizons as we grow together.

AfterShip boasts a remote-first culture with flexible working options, allowing you to choose a setup that works best for you, whether fully remote or hybrid in our hub locations. We embrace a collaborative team atmosphere, where innovation and diversity fuel engagement and success across all levels.

As a Senior Product Marketing Manager at AfterShip, your contributions will result in tangible impacts on our marketing strategies and the overall success of our products in the eCommerce space. By understanding customer needs and market trends, you will drive effective product positioning and market growth, directly influencing how our solutions empower retailers globally.

During your interview, discuss your approach to go-to-market planning, highlighting how you gather market insights, analyze competitor dynamics, and collaborate across teams to ensure a successful product launch.

Explain how you utilize market research, user personas, and feedback loops to define your target audience effectively. Provide examples from your past roles that demonstrate your analytical skills and ability to simplify complex data.

Share a specific example of a product launch you led, detailing your involvement in crafting the messaging, coordinating teams, and the measurable results achieved. Focus on the challenges faced and how you overcame them.

Illustrate how storytelling enhances product marketing by connecting with the audience on an emotional level. This not only builds brand trust but also energizes internal stakeholders and customers about the product.

Discuss your methods for keeping up with industry trends, such as following relevant publications, participating in webinars, and leveraging professional networks to gather insights that inform your marketing strategies.

Show how you use tools or frameworks to prioritize tasks effectively. Talk about your ability to assess project urgency, importance, and resources available to ensure timely milestones are met.

Explain the key performance indicators (KPIs) you track, such as customer acquisition and retention rates, engagement metrics, and campaign ROI, demonstrating your analytical mindset.

Emphasize the importance of communication and transparency in cross-functional collaboration. Share specific techniques or tools you've used to facilitate collaboration and teamwork.

Select a challenge relevant to product marketing and discuss your problem-solving methods. Reflect on lessons learned and how they shaped your perspective moving forward.

Express your interest in AfterShip’s mission, culture, and innovative approach to enhancing eCommerce solutions. Highlight how your values align with the company’s goals and how you believe you can contribute to its success.