Paid Media Buyer Job at Alexander Shunnarah Trial Attorneys in Birmingham

Content Summary: Paid Media Buyer at Birmingham, for Alexander Shunnarah Trial Attorneys Why Work For UsAlexander Shunnarah Trial Attorneys is a rapidly growing personal injury law firm based in Alabama with offices across the nation. We handle complex cases and provide each attorney and staff with the support they need enabling us to best serve our clients. Our attorneys and staff pride themselves on their skill set, experience, compassion, and commitment. We are dedicated to giving our clients the utmost attention and care while fighting for them to get what they deserve.At Alexander Shunnarah Trial Attorneys, we take a real approach. We are innovative, always finding ways to be better, and have a go-getter mentality across the board. Each team member plays a critical role in our mission. We know our people are what makes us great. If you're looking for a career where you can help make a difference in the lives of others alongside a supportive team, we encourage you to apply!What We Value• Client Commitment• Integrity• A Will to Win• Teamwork• Personal Accountability• PassionWhat You'll Do:The Paid Media Buyer will be responsible for creating, managing, and optimizing paid media campaigns across various platforms, with an emphasis on audience optimization and intent-based targeting. In this role, a keen understanding of customer behaviors and trends will be essential, alongside proactive testing, analysis, and data-informed reporting.This position can be remote or on site in Birmingham, AL. You must be currently located in the United States and a current green card holder or US citizen.• Audience Optimization & Retargeting: Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting and retargeting to guide prospects through the customer journey.• Campaign Management: Strategically plan, manage, and optimize paid media campaigns across channels to align with client acquisition goals.• Intent-Driven Targeting: Leverage data insights to refine audience targeting and retargeting efforts based on user intent, ensuring each campaign reaches the right audience at the right stage.• Testing & Analysis: Conduct A/B testing on creative, audience segments, and bidding strategies. Use analytical findings to continuously refine campaigns and improve ROI.• Behavioral Insights: Stay proactive in analyzing customer behavior and emerging trends, adjusting strategies to optimize engagement and maximize conversion rates.• Data Reporting & Insights: Generate comprehensive reports, communicate performance metrics to stakeholders, and deliver actionable recommendations for optimization.• Collaboration: Work closely with cross-functional teams, including creative, content, and SEO, to align campaigns with brand messaging and achieve cohesive campaign goals.What You Need:• Audience Optimization Skills: Strong expertise in segmenting, targeting, and retargeting audiences based on behavioral data and intent.• Analytical Proficiency: Ability to assess campaign data and make data-driven decisions.• Proactive Approach: Adaptable and responsive to changes in customer trends and behavior.• Technical Skills: Knowledge of ad platforms (e.g., Google Ads, Meta) and proficiency with analytics and reporting tools.What You Get:• A Great Role: Full-time position with opportunities to grow and contribute to impactful cases.• Comprehensive Benefits: Dental, vision, and health insurance, plus supplemental insurance and paid time off.• A Supportive Environment: Join a team that values collaboration, innovation, and your professional development.• A Competitive Salary: $80-90k annual salaryReady to advance your career and make a real difference? Apply now and become a vital part of our dedicated team!Alexander Shunnarah Trial Attorneys is committed to a diverse and inclusive workplace. Alexander Shunnarah Trial Attorneys is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email careers@asilpc.com.