The role of the SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor and implement Technical Local Paid Search & SEO
Key Tasks:
▪ Responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
▪ Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
▪ Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. ▪ Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
▪ Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.
▪ Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion
▪ Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility
▪ Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
▪ Understanding of search engine algorithms and their impact on the organic performance of websites
▪ Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
▪ Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
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Are you ready to take your SEO skills to the next level with Rentokil Initial? As an SEO Organic Search Specialist on a 12-month contract, you’ll dive deep into the world of Google local search. This role is key, as you will lead efforts surrounding Google products like Google My Business and Local Services Ads. Collaborating with our fantastic Search Marketing team, you’ll help drive priority Organic Search projects across our global subsidiaries. Your day-to-day will involve a mix of conducting audits, implementing technical local SEO strategies, and supporting digital project rollouts. You’ll also become the go-to SEO expert for our international markets, troubleshooting organic growth challenges and contributing to a robust SEO strategy. With your understanding of algorithm changes and technical SEO aspects, such as schema and 301 redirects, you will ensure our online presence continues to shine. Whether it’s delivering insights into competitor analysis or optimizing B2B campaigns, your impact will be significant. Plus, you’ll enjoy a hybrid working environment, competitive salary, and a host of benefits, including a generous holiday allowance. At Rentokil Initial, we embrace diversity and inclusion, fostering an environment where everyone can thrive, so bring your authentic self to this opportunity and let’s elevate our digital search strategy together.
Rentokil Initial provides commercial hygiene and facilities management services. Some of the services they offer include pest control, sanitation product supply, landscaping, and more. This company is headquartered in Surrey, United Kingdom and wa...
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