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SEO Organic Search Specialist (12 month contract)

The role of the SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor and implement Technical Local Paid Search & SEO

Key Tasks:

▪ Responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.

▪ Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.

▪ Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. ▪ Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.

▪ Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.

▪ Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion

▪ Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility

▪ Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy

▪ Understanding of search engine algorithms and their impact on the organic performance of websites

▪ Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)

▪ Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.

  • Competitive salary
  • Hybrid working
  • Rentokil Initial Reward Scheme
  • 23 days holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death in service benefit
  • Healthcare
  • Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

 

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything


Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out. 

Average salary estimate

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$80000K

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What You Should Know About SEO Organic Search Specialist (12 month contract), Rentokil Initial Group

Are you ready to take your SEO skills to the next level with Rentokil Initial? As an SEO Organic Search Specialist on a 12-month contract, you’ll dive deep into the world of Google local search. This role is key, as you will lead efforts surrounding Google products like Google My Business and Local Services Ads. Collaborating with our fantastic Search Marketing team, you’ll help drive priority Organic Search projects across our global subsidiaries. Your day-to-day will involve a mix of conducting audits, implementing technical local SEO strategies, and supporting digital project rollouts. You’ll also become the go-to SEO expert for our international markets, troubleshooting organic growth challenges and contributing to a robust SEO strategy. With your understanding of algorithm changes and technical SEO aspects, such as schema and 301 redirects, you will ensure our online presence continues to shine. Whether it’s delivering insights into competitor analysis or optimizing B2B campaigns, your impact will be significant. Plus, you’ll enjoy a hybrid working environment, competitive salary, and a host of benefits, including a generous holiday allowance. At Rentokil Initial, we embrace diversity and inclusion, fostering an environment where everyone can thrive, so bring your authentic self to this opportunity and let’s elevate our digital search strategy together.

Frequently Asked Questions (FAQs) for SEO Organic Search Specialist (12 month contract) Role at Rentokil Initial Group
What responsibilities do I have as an SEO Organic Search Specialist at Rentokil Initial?

As an SEO Organic Search Specialist at Rentokil Initial, you'll be responsible for leading activities on Google products and conducting audits on local SEO practices. Your job will also involve supporting the Search Marketing team, executing priority Organic Search projects, and troubleshooting any SEO-related issues for our international markets.

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What qualifications do I need for the SEO Organic Search Specialist role at Rentokil Initial?

To qualify for the SEO Organic Search Specialist position at Rentokil Initial, you should have a strong background in technical SEO, experience with third-party SEO tools like SEMRush and Screaming Frog, and a deep understanding of on-page and off-page best practices. Familiarity with Google My Business and local search strategies is also important.

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How does the SEO Organic Search Specialist contribute to Rentokil Initial's digital strategy?

The SEO Organic Search Specialist contributes significantly to Rentokil Initial's digital strategy by optimizing websites for search engines, enhancing local search visibility, and supporting a seamless user experience. You will collaborate with various teams to ensure the digital strategy aligns with our overall marketing goals.

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What does a typical day look like for an SEO Organic Search Specialist at Rentokil Initial?

A typical day for an SEO Organic Search Specialist at Rentokil Initial includes conducting site audits, analyzing the performance of SEO efforts, liaising with team members to implement best practices, and providing insights on competitor strategies. You will also attend meetings to discuss project updates and strategy implementations.

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What benefits can I expect as an SEO Organic Search Specialist at Rentokil Initial?

As an SEO Organic Search Specialist at Rentokil Initial, you can expect a competitive salary, hybrid working options, access to the Rentokil Initial Reward Scheme, 23 days of holiday plus bank holidays, healthcare, and more. We also emphasize a supportive work environment ensuring you feel valued and included.

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Common Interview Questions for SEO Organic Search Specialist (12 month contract)
Can you describe your experience with technical SEO?

When answering this question, emphasize specific technical SEO projects you've worked on, such as improving site speed or implementing structured data. Discuss the tools you use, like SEMRush or Screaming Frog, and highlight the outcomes of your efforts.

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How do you stay updated with the latest SEO trends?

Mention your use of reputable SEO blogs, forums, and community discussions, as well as attending webinars and conferences. Show your passion for continuous learning by discussing specific recent changes in SEO guidelines that you incorporated into your work.

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What strategies would you employ to improve local search rankings?

Discuss utilizing tools for local SEO audits, optimizing Google My Business accounts, managing customer reviews, and local backlink strategies. Provide examples of successful projects where these strategies were implemented.

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How would you troubleshoot a drop in organic traffic?

Explain the steps you would take to investigate the issue, such as examining algorithm updates, reviewing site changes, checking for technical issues, and analyzing competitor actions. Provide examples of previous experiences to illustrate your problem-solving skills.

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What role does social media play in your SEO strategy?

Discuss how social media enhances brand visibility, drives traffic, and fosters community engagement, and how you integrate these aspects into a holistic SEO approach. Be prepared with examples of how past campaigns have successfully aligned social media with SEO initiatives.

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Can you give an example of a successful SEO project you've managed?

Outline a project where your contributions led to significant improvement in search ranking or traffic. Discuss your specific role, the strategies you employed, and the measurable outcomes that resulted from your efforts.

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How do you measure the success of your SEO campaigns?

Highlight key performance indicators, such as organic traffic growth, keyword rankings, conversion rates, and user engagement metrics. Discuss how you use analytics tools to track these metrics and adjust strategies accordingly.

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What challenges have you faced in SEO, and how did you overcome them?

Share a specific challenge, such as dealing with a Google algorithm update or a site redesign that impacted rankings. Explain your approach to addressing the issue and the steps you took to recover and improve performance.

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How familiar are you with SEO tools and analytics?

Discuss your proficiency with various SEO tools, such as Google Search Console or Screaming Frog, and analytics platforms like Google Analytics. Mention specific tasks you perform using these tools to emphasize your expertise.

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What is your approach to keyword research?

Describe your method for conducting keyword research, including the use of tools to identify high-traffic terms and user intent. Explain how you align your keyword strategies with overall business objectives to ensure content effectiveness.

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Rentokil Initial provides commercial hygiene and facilities management services. Some of the services they offer include pest control, sanitation product supply, landscaping, and more. This company is headquartered in Surrey, United Kingdom and wa...

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Contract, hybrid
DATE POSTED
January 3, 2025

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