Job details

Lead Product Analyst, Growth

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 75 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!

Bay Area employees are highly encouraged to come into the office one day a week.

What You'll Be Doing:

Empowering the team with actionable insights about our users and their behavior, to support our business growth initiatives across acquisition, engagement, retention, and monetization.
Sharing findings, insights and recommendations across the broader organization
Create and design A/B experiments, reports and dashboard to track progress, analyze the results and provide decision recommendations
Standardizing reporting metrics based on key business objectives
Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
Partnering with teammates to develop and adapt analytic event definitions, testing frameworks, and segmentation criteria
Collaborate cross functionally to drive alignment and consistency in measurement
Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions

Requirements:

5+ years of work experience in product and user behavior analysis for B2C teams, preferably in the growth product space
Expert level experience running product A/B experimentation
Proficiency in pulling and joining large data sets with SQL and performing analysis using tools such as Python, R, or Excel
Proficiency in designing and building dashboards with tools such as Apache Superset, Looker, or Tableau
An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
Strong attention to detail, analytical, and a problem solver
Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Bonus Points:

Bottoms-up, cohorted subscription revenue experience
B2C mobile subscription software or internet company experience
Startup experience or experience working at a company that has scaled quickly
Experience with dBT, Dataform, Amplitude, Jira, Confluence, Coda, and/or Github
Passion for the outdoors

$160,000 - $190,000 a year

A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

AllTrails participates in the E-Verify program for all remote locations.

By submitting my application, I acknowledge and agree to AllTrails' Job Applicant Privacy Notice.

AllTrails Glassdoor Company Review

4.1

AllTrails DE&I Review

No rating

CEO of AllTrails

Ron Schneidermann

Approve of CEO

Average salary estimate

$175000 / YEARLY (est.)

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$160000K

$190000K

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What You Should Know About Lead Product Analyst, Growth, AllTrails

If you're passionate about the great outdoors and data, then the Lead Product Analyst, Growth position at AllTrails might just be your perfect match! At AllTrails, we're dedicated to helping millions of outdoor enthusiasts discover new trails and connect with nature. As a Lead Product Analyst, you'll be at the forefront of empowering our team with valuable insights into user behavior, ultimately helping us grow our community and enhance our offerings. You'll have the exciting responsibility of devising and sharing A/B experiments, generating insightful reports, and designing dashboards that track important metrics. Your role will also involve close collaboration across different teams to ensure consistency in our measurement strategies and reporting metrics aligned with our company’s goals. With a focus on identifying areas for performance improvement, your analytical prowess will be key in influencing decisions at every level. Plus, at AllTrails, we pride ourselves on fostering an inclusive environment where diverse backgrounds contribute to our collective success. If you're an experienced data analyst with a knack for problem-solving, a proficiency in SQL, Python, and visualization tools, and you believe in the power of getting outside, then join us in making a difference in people's outdoor experiences!

Frequently Asked Questions (FAQs) for Lead Product Analyst, Growth Role at AllTrails

What are the key responsibilities of the Lead Product Analyst, Growth at AllTrails?

As a Lead Product Analyst, Growth at AllTrails, your primary responsibilities include empowering the team with insights regarding user behavior, running A/B experiments to evaluate product changes, monitoring KPIs, and providing recommendations based on your findings. You'll also collaborate across teams to align measurement strategies and identify any potential gaps in our existing analytics infrastructure.