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Business Analyst, Brand Building - job 1 of 3

DescriptionAre you passionate to help Sellers build stronger brands that Customers love? Are you passionate about using data to help shape roadmaps that enable brands to stand out to customers? If you like taking bold bets, working in an ambiguous space, and delivering new innovations that help brands on Amazon, this is the job for you!The Brand Building team is looking for an experienced Business Analyst who will lead the identification, correlation and automation of key brand success data and metrics that enable Brand Owners to grow and build successful brands within the Amazon Store. This role will partner with stakeholders across multiple BX programs, Ads and Retail to help shape product roadmaps and drive data driven decisions.Key job responsibilitiesKey job responsibilities• Identify data sources and correlate key business metrics for internal and customer facing brand success framework and measurement needs.• Own the design, development, automation and maintenance of core metrics, reports, analyses, and dashboards that help stakeholders reach data driven conclusions and influences product roadmaps.• Lead the development of inputs and new channel expansion for the BX attribution model that identifies high value seller actions driven across multiple channels.• Ensure timely and accurate brand success program weekly reporting.• Update existing and create new metrics and reporting that help drive business conclusions, continually improving reporting and analysis processes.• Use active listening skills intuitively to communicate data (both written and verbal) in a clear, concise, and unambiguous manner to stakeholders.About The TeamOur vision is to help Selling Partners (SPs) in any Brand building stage to strengthen their Brands, delivering higher Customer satisfaction, and attaining greater Brand awareness. We educate Brands, build tools and CX that truly measure, and optimize Brand performance. We also enable partner teams to drive towards Brand building through shared goal, metrics, and Brand insight.Basic Qualifications• 3+ years of tax, finance or a related analytical field experience• 5+ years of Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau experience• 3+ years of business or financial analysis experience• Bachelor's degree or equivalent• Experience defining requirements and using data and metrics to draw business insights• Experience with Excel• Experience with SQL• Experience making business recommendations and influencing stakeholdersPreferred Qualifications• Experience in marketing or advertising.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $66,900/year in our lowest geographic market up to $143,100/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.Company - Amazon.com Services LLCJob ID: A2824229

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What You Should Know About Business Analyst, Brand Building, Amazon

If you're someone who thrives on helping Sellers build stronger brands that customers love, Amazon is looking for a Business Analyst on their Brand Building team in Tempe, AZ. In this exciting role, you'll dive into data, crafting roadmaps that empower brands to stand out in the bustling marketplace. Think of it as a chance to take bold bets and innovate within an ambiguous space. You'll lead the charge in identifying and automating key brand success metrics, partnering with various stakeholders in Ads and Retail to shape product roadmaps. Your analytical prowess will enable you to design and maintain dashboards and metrics that guide strategic decisions and influence product development. With a focus on delivering timely and accurate reporting, you'll help brands understand their performance through data-driven insights. Communication is key, as you’ll need to present your findings clearly to stakeholders. If you have a knack for using data to drive success and a passion for brand building, this role is an incredible opportunity to make a big impact at Amazon. Join us in our mission to educate Brands, optimize performance, and drive customer satisfaction—your analytical skills can set the stage for brand triumphs. Come empower Brands to reach new heights at Amazon!

Frequently Asked Questions (FAQs) for Business Analyst, Brand Building Role at Amazon
What are the key responsibilities of the Business Analyst role at Amazon?

The Business Analyst role at Amazon involves leading the identification and correlation of brand success data, designing and automating metrics and dashboards, and collaborating with stakeholders across multiple programs. You'll also ensure timely reporting while continually improving processes to derive valuable business insights.

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What qualifications do I need to apply for the Business Analyst position at Amazon?

To apply for the Business Analyst position at Amazon, candidates should have at least 3 years of experience in an analytical field, a strong proficiency in Excel and data visualization tools like Tableau, along with a Bachelor’s degree or equivalent. Familiarity with SQL and business analysis is also essential.

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How does the Business Analyst role at Amazon contribute to brand building?

In the Business Analyst role at Amazon, you contribute to brand building by leveraging data to develop insights that inform product roadmaps. This enables brand owners to make data-driven decisions that enhance brand visibility and performance, ultimately leading to greater customer satisfaction.

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What skills are essential for the Business Analyst position at Amazon?

Essential skills for the Business Analyst position at Amazon include strong analytical abilities, proficiency in Excel and SQL, experience in data visualization, and excellent communication skills to present findings effectively to stakeholders.

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What is the work culture like at Amazon for a Business Analyst?

The work culture at Amazon for a Business Analyst is fast-paced, innovative, and focused on collaboration. You'll work alongside diverse teams to tackle challenging problems while fostering a commitment to diversity and inclusion in the workplace.

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Common Interview Questions for Business Analyst, Brand Building
How do you prioritize multiple data analysis projects as a Business Analyst?

When prioritizing multiple data analysis projects, it's important to assess the impact of each project on business objectives and stakeholder needs. Communicate with stakeholders to understand urgency and relevance, and use data-driven criteria to determine priority.

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Can you describe your experience with data visualization tools?

In my previous roles, I've utilized data visualization tools like Tableau to create interactive dashboards that present complex data in an easily digestible format, enabling stakeholders to explore insights and make informed decisions.

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What approach do you take when communicating data insights to non-technical stakeholders?

When communicating data insights to non-technical stakeholders, I focus on simplifying technical jargon and using relatable analogies. I often visualize data with charts and graphs to enhance understanding and ensure key messages are clear and actionable.

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How do you handle discrepancies in data reports?

To handle discrepancies in data reports, I first validate the data sources to identify where the variations arise. After pinpointing the issues, I communicate transparently with stakeholders regarding possible impacts, suggesting corrective actions while ensuring data integrity.

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Describe a successful project you led as a Business Analyst.

One successful project I led involved automating data reporting processes to reduce manual entry time by 50%. By implementing a new reporting system, I was able to enhance data accuracy and provide timely insights that drove strategic decisions.

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What methods do you use to ensure data accuracy?

To ensure data accuracy, I employ various methods, including regular audits of data sources, implementing validation rules during data entry, and fostering a culture of data quality within teams to encourage best practices.

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How do you use Excel in your analysis work?

I use Excel extensively for data analysis—employing functions like pivot tables, VLOOKUP, and complex formulas to analyze large datasets and derive insights. Additionally, I often create dashboards to present my findings effectively.

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What are the most important metrics you consider in brand performance analysis?

In brand performance analysis, I focus on metrics like customer engagement levels, sales growth, brand awareness indicators, and return on investment for marketing campaigns. These metrics help gauge overall brand health and inform strategic adjustments.

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How do you stay updated with the latest trends in data analysis?

I stay updated with the latest trends in data analysis by following relevant industry blogs, participating in webinars, and networking with other professionals. Continuous learning through courses and certifications also helps me stay on top of emerging tools and methods.

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What experience do you have in stakeholder management?

I have significant experience in stakeholder management, ensuring regular communication and engagement throughout projects. I prioritize understanding their objectives, expectations, and feedback to foster a collaborative environment that leads to successful project outcomes.

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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
BENEFITS & PERKS
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 22, 2024

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