Sr. Private Marketplace Operations Manager, Supply Desk

As a Sr. Private Marketplace Operations Manager at Amazon, your primary responsibilities will include managing daily operations for premium programmatic deals sourced by Amazon Demand Teams, collaborating with publishers to enhance their deal strategies, and consulting on the planning and execution of programmatic campaigns. You'll also be responsible for educating buying teams on product capabilities, measuring feature adoption, and translating marketplace feedback into product requirements.

To qualify for the Sr. Private Marketplace Operations Manager role at Amazon, you should have at least 6 years of experience in digital advertising and client-facing roles, with a strong focus on data analysis. Familiarity with annual brand and media planning is essential, along with hands-on experience with programmatic advertising technologies. Candidates with experience in SQL databases for querying and analyzing data will be at an advantage.

Preferred skills for the Sr. Private Marketplace Operations Manager at Amazon include strong analytical capabilities to assess performance drivers, experience in consultative roles with enterprise customers, and a deep understanding of programmatic advertising mechanics such as DSP, RTB, and bid shading. Your ability to develop new solutions based on customer feedback will also be a significant asset.

The work culture at Amazon for the Sr. Private Marketplace Operations Manager position is inclusive and empowering. Amazon is committed to a diverse workplace where employees can deliver exceptional results for customers. You'll be part of a collaborative environment where your ideas and contributions are valued, and your unique experiences help shape the future of digital advertising at Amazon.

As a Sr. Private Marketplace Operations Manager at Amazon, you'll have numerous opportunities for professional growth. With a focus on innovation and customer-centricity, Amazon encourages employees to develop new skills and take on challenging projects. You'll have the chance to work with cutting-edge technologies, influence product direction, and contribute to the strategic objectives of the company, all while advancing your career in a thriving industry.

When faced with multiple programmatic deals as a Senior Private Marketplace Operations Manager, it's essential to first assess the urgency and impact of each task. Prioritizing based on deal deadlines, customer importance, and potential return on investment can help streamline your workflow. Using project management tools to track progress and regularly communicating with stakeholders also ensures that every deal receives the attention it needs.

To optimize a programmatic campaign, I'd first conduct a deep dive analysis of performance metrics and adjust targeting options based on data insights. Collaborating with publishers to refine ad placements and experimenting with different creatives are critical. Additionally, employing A/B testing and using optimization algorithms can help ensure that campaigns adapt effectively and meet performance benchmarks.

In my previous roles, I utilized SQL databases to query and analyze vast amounts of data to derive actionable insights. This involved writing complex queries to extract details on campaign performance, identifying trends in customer behavior, and developing reports that guide decision-making processes. My comfort with SQL has allowed me to streamline data analysis, enhancing my ability to make data-driven recommendations.

Measuring the success of programmatic advertising deals involves analyzing key performance indicators such as return on ad spend (ROAS), click-through rates (CTR), and conversion rates. I also prioritize customer feedback and satisfaction metrics, as these indicators reflect the overall effectiveness of the deals in achieving clients' campaign objectives.

I have extensive experience in training teams on product capabilities, which I've done through workshops and hands-on sessions designed to improve their understanding of tools and best practices. By creating step-by-step training materials and providing practical examples, I ensure that team members feel confident in utilizing our products effectively in their daily operations.

One challenging project I managed involved a complex private marketplace deal that required coordination among multiple stakeholders. Through fostering open communication and transparent timelines, I was able to streamline processes and ensure that everyone was aligned on objectives. This collaborative effort ultimately resulted in exceeding the client's expectations and achieving significant campaign milestones.

Customer feedback plays a vital role in my work as an Operations Manager. I actively gather insights from clients to understand their challenges and needs, which influences our product development and service offerings. This direct feedback loop allows us to continuously improve our processes, ensuring we meet and exceed customer expectations.

Staying current with digital advertising trends requires a proactive approach, involving continuous learning through industry publications, webinars, and participating in relevant conferences. Networking with industry peers and being an active member of professional associations also helps me stay informed about innovations and best practices in the advertising landscape.

I consider several metrics crucial for assessing campaign performance, including conversion rates, ROI, and engagement metrics such as CTR and viewability. These indicators give a comprehensive view of how well a campaign resonates with its target audience, allowing for necessary adjustments to improve overall effectiveness.

In developing scalable solutions for programmatic advertising, I start by identifying common challenges faced across multiple campaigns, then create standardized processes or templates that can be adapted for different projects. Regularly gathering feedback and refining these solutions helps ensure they remain effective and responsive to industry changes.