Consumer Marketing Manager, Cardiovascular

Career Category

Job Description

What you will do

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Consumer Marketing Manager, Cardiovascular

What you will do

Let’s do this. Let’s change the world. In this vital role, the Consumer Marketing Manager for Cardiovascular (Repatha) will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also on the lives the CV patients that can benefit from Repatha treatment.

At Amgen, we strive to put the patient front and center. This position has a key role in driving this mission by managing direct-to-consumer (DTC) marketing communications and media strategy for Repatha® in the U.S. The Marketing Manager will execute the consumer communications strategy, leading tactics from insight identification to concept, from concept to development, and from development to launch. This individual will also contribute to media planning, including analyzing performance results. These key aspects of the role will involve delivering compelling messages to the right consumers in the right medium across the patient journey.

The ideal candidate is collaborative, has a strategic mindset, and has strong marketing interest and intuition, experience with agency management and content strategy, and is ultimately driven by a passion for serving patients.

• Lead execution of branded campaign tactics across DTC ecosystem (website, social media, search, digital, point-of-care, email and others) for General Market and Multicultural audiences.
• Own website performance, including refreshing measurement framework and dashboards, aligning metrics with brand and media KPIs.
• Execute paid and organic social media strategy - including role of channels, innovative opportunities, creative strategy, content calendar, and new channel expansions.
• Drive digital channel innovation through partnership with internal SMEs, optimizing engagement dynamically across channels
• Build insightful DTC communications – in close collaboration with market research and agency partners to uncover deep insights and translate them to compelling creative and messaging that is well coordinated across channels
• Consult on media strategy – own tactical optimizations for select channels and partner with Senior Manager to implement the overall media strategy, including support of planning, placement, optimizations, and measurements/insights across key channels
• Collaborate with key partners including HCP Promo marketing, Patient Access, Corporate Communications, Advocacy, Scientific Communications, Global Commercial Capabilities, and Commercial Data and Analytics to ensure synergy with programming for healthcare professionals, customers, and consumers.
• Lead the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant consumer communications.
• Support budget stewardship within the team, closely monitoring performance and ensuring cost-effective delivery of projects
• Play a part in building a winning, inclusive and encouraging team culture.
• Domestic travel up to 20%.

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative individual with these qualifications.

Basic Qualifications:

Doctorate degree

OR

Master’s degree and 2 years of digital marketing, brand marketing, and product marketing

Or

Bachelor’s degree and 4 years of digital marketing, brand marketing, and product marketing

Or

Associate’s degree and 10 years of digital marketing, brand marketing, and product marketing

Or

High school diploma / GED and 12 years of digital marketing, brand marketing, and product marketing

Preferred Qualifications:

• Strong marketing fundamentals with a solid grasp of marketing strategy, market research, brand positioning, and tactical plan development.
• Experience marketing directly to consumers, with a preference for experience within pharmaceutical or regulated consumer goods or services.
• Experience developing multicultural marketing strategies
• Experience developing and performing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
• Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.
• Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires.
• Experience working with advertising agencies to develop and produce engaging creative.
• Strong bias for action and ability to prioritize in a fast-paced environment.
• Ability to exercise excellent judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style.
• Ability to build positive relationships and collaborate effectively in a matrixed organization.

What you can expect from us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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