Product Marketing Manager - Sales Solutions

The Product Marketing Manager - Sales Solutions at Anaplan is responsible for creating compelling customer-facing content, supporting solution product marketing and sales enablement, and driving the messaging and positioning for our Sales Performance Management products. This role involves collaborating with teams across Product, Sales, and GTM operations, and requires the creation of marketing plans and sales tools that communicate Anaplan's value effectively.

To succeed as a Product Marketing Manager - Sales Solutions at Anaplan, candidates should have at least 5 years of experience in B2B enterprise product marketing or presales, particularly in areas like sales forecasting and incentive compensation management. Strong content creation and strategic messaging skills, along with a proven ability to influence senior executives, are also critical qualifications for this role.

In the role of Product Marketing Manager - Sales Solutions, you'll be essential in enabling the sales team by developing sales tools, customer stories, and compelling marketing materials. You'll help devise and support go-to-market strategies and assist in the launch of new applications, ensuring the sales team can effectively communicate Anaplan's competitive advantages to customers.

Candidates applying for the Product Marketing Manager - Sales Solutions at Anaplan should expect a thorough interview process, including discussions with team members from multiple departments. The company values transparency and rigorous evaluation to ensure the best fit for both the candidate and the organization.

Anaplan promotes a winning culture that prioritizes diversity, equity, inclusion, and belonging. The work environment is collaborative, innovative, and supportive, encouraging employees to bring their authentic selves to work. As a Product Marketing Manager - Sales Solutions, you'll thrive in a space that champions creativity and strategic thinking.

In crafting content for multiple channels, I begin by understanding the target audience and their needs. I ensure that each piece resonates with them by aligning the messaging to the specific channel, whether it be a blog post, webinar, or social media update. I also collaborate with stakeholders to gather insights and showcase our product's advantages effectively.

My experience with go-to-market strategies involves identifying market opportunities, developing clear messaging, and outlining the launch plans for new products. I conduct thorough market research to tailor our strategies to customer pain points and ensure alignment across teams, from Sales to Product Development.

To influence key stakeholders, I focus on providing clear, data-driven insights and compelling narratives that align with their business objectives. Building strong relationships through regular communication and demonstrating the tangible benefits of our marketing initiatives helps create buy-in and collaboration.

I measure the effectiveness of marketing campaigns using key performance indicators such as engagement rates, conversion rates, and overall impact on revenue. I also utilize A/B testing to compare different strategies and gather insights that inform future campaigns and optimize results.

In previous roles, challenges often involved aligning diverse teams under a unified marketing vision. To overcome this, I foster open communication, gather input from all stakeholders, and develop a common understanding of our goals, which leads to more effective collaboration and execution.

One successful product launch involved extensive pre-launch research to hone our positioning and messaging. I coordinated cross-functional efforts to develop compelling materials, leading to a consistent narrative across all channels. The launch exceeded initial sales projections and garnered positive feedback from customers and the press.

I stay updated on trends in the sales performance management industry by following key publications, attending industry conferences, and engaging with thought leaders through social media. Continuous learning helps me identify emerging opportunities and benchmark innovative practices against competitors.

Customer feedback plays a crucial role in shaping my marketing strategies. By continually gathering insights from customers about their needs and experiences, I tailor messaging and product offerings to ensure alignment with market demands, fostering greater customer satisfaction and loyalty.

I prioritize tasks by assessing the urgency and impact of each project, using a matrix to gauge importance and deadlines. I also communicate with stakeholders to adjust priorities as necessary, ensuring that critical deliverables are met while maintaining quality across projects.

My approach to collaborating with sales teams involves regular meetings to stay aligned on goals and strategies. I focus on understanding their challenges and needs, which allows me to create targeted materials and provide training that empowers them to communicate our product's value effectively.