Performance Marketer (Paid Social)

As a Performance Marketer at Apex Growth, your key responsibilities will include managing substantial ad budgets across various platforms, optimizing performance metrics like ROAS and CAC, collaborating with different teams on creative strategies, and conducting data analysis through structured experiments. You'll also be responsible for scaling strategies and communicating with clients about campaign performance and insights.

To excel as a Performance Marketer (Paid Social) at Apex Growth, candidates should have at least 4 years of experience in media buying and strategic execution. A strong background in analytics, campaign performance measurement, and experience handling budgets of $100K to $1M+ is crucial. Additionally, familiarity with creative testing and data analysis tools will give you a significant edge.

Apex Growth is committed to helping its Performance Marketer (Paid Social) continuously develop their skills. You'll have daily opportunities for technical growth and professional development within the organization. By working closely with accomplished team members and engaging in learning programs, you'll stay ahead of trends and significantly enhance your capabilities.

At Apex Growth, the culture thrives on high autonomy, collaboration, and feedback. As a Performance Marketer (Paid Social), you'll work alongside cross-functional leaders, ensuring that every campaign benefits from diverse expertise. Our laid-back yet motivated environment fosters a unique dynamism, making every day exciting and conducive to high-velocity growth.

The Performance Marketer (Paid Social) role at Apex Growth comes with a supportive package that includes a competitive salary ranging from $100,000 to $125,000, bonuses, unlimited PTO, and full health benefits, including dental and vision. Additionally, there's a 401(k) plan with company matching and ongoing professional development opportunities, ensuring a bright future within our organization.

When optimizing ROAS, I begin by thoroughly examining past campaign data to identify trends in performance. I focus on segmenting audiences and targeting the right demographics, followed by testing various ad creatives and messaging. Continuous A/B testing allows me to measure what resonates best and adjust bidding strategies accordingly to ensure maximum return on ad spend.

In my previous roles, I have directly managed ad budgets ranging from $100K to over $1M per month. My approach involves strategic allocation based on performance data, ensuring that we invest in high-performing campaigns. Regular monitoring and analysis allow me to reallocate budgets as necessary to maximize performance continually.

I measure success through key performance indicators such as ROAS, CAC, and conversion rates. By setting clear goals at the outset, I can compare actual performance against those benchmarks. Using analytics tools, I also look at engagement metrics and audience reach to evaluate overall campaign effectiveness.

For creative testing, I utilize A/B testing methodology, where I experiment with variations in visuals and copy. I develop a creative testing roadmap outlining test objectives and parameters. Collecting data on performance, I analyze what resonates best with the target audience and iterate based on the insights gathered to enhance overall effectiveness.

Handling underperforming campaigns requires a systematic approach. First, I analyze campaign data to identify the root cause of underperformance, whether it’s targeting, creative fatigue, or budget misallocation. I pivot by adjusting audience targeting, refreshing creative content, or revising bidding strategies, always testing changes incrementally to measure their impact.

Audience segmentation is crucial for targeted marketing. My experience includes utilizing demographic, behavioral, and psychographic data to create detailed customer personas. This allows me to craft tailored messaging and efficient ad delivery to various segments, enhancing engagement and conversion rates across campaigns.

I have extensive experience with tools such as Google Analytics for web traffic analysis and conversion tracking. Additionally, I am familiar with SQL for data querying, and Tableau for visualizing campaign performance data. Using these tools, I can leverage data for informed decision-making and strategic campaign adjustments.

Staying updated with social media advertising requires continuous learning. I follow industry news through platforms such as Adweek and Social Media Examiner, participate in webinars, and engage with expert communities. Regularly experimenting with new features and trends on platforms like Meta and TikTok helps me apply fresh strategies to my campaigns.

For scaling paid social campaigns, I use a combination of data-driven insights and creative approaches. I scale high-performing ads by increasing budgets incrementally while monitoring performance closely. Additionally, I explore new audience segments and variants of successful creatives to extend the reach and optimize conversions.

I prioritize transparent communication when discussing campaign performance with clients. I provide detailed reports along with visual data representations to summarize insights effectively. Regular meetings allow for real-time discussions, positioning me to explain strategies and adjustments clearly while aligning expectations with the client's goals.