Director, Patient and Omnichannel Marketing

As the Director, Patient and Omnichannel Marketing at Arcellx, you will be responsible for developing and executing comprehensive patient engagement strategies. This includes designing omnichannel marketing initiatives, maintaining expertise in marketing automation platforms, overseeing the creation of patient-focused content, and managing the patient marketing budget. Additionally, you'll ensure compliance with brand objectives and industry standards as you collaborate with cross-functional teams.

To qualify for the Director, Patient and Omnichannel Marketing role at Arcellx, candidates should possess a Bachelor’s degree, with an MBA or advanced degree preferred. You should have at least 8 years of experience in digital or patient-focused marketing, with 5 years in the pharmaceutical or biotechnology sectors. A strong understanding of omnichannel marketing and regulatory requirements is crucial, along with exceptional analytical skills and effective communication abilities.

At Arcellx, patient engagement is at the core of our marketing strategies. The Director of Patient and Omnichannel Marketing will lead initiatives that focus on creating impactful educational content and promoting the benefits of our therapies. The role also involves partnering with healthcare professionals and advocacy groups to ensure that our messaging is aligned with patient needs and comprehensive in addressing their concerns throughout the treatment journey.

At Arcellx, you can expect a supportive and collaborative work environment that values diversity and inclusion. We prioritize creating a space where everyone feels valued and empowered to contribute, which is essential for achieving our mission. You'll be working alongside talented innovators in an informal setting that encourages open communication and creative problem-solving.

As a Director at Arcellx, you will enjoy a competitive compensation package, including an estimated salary range of $250,000 - $265,000, plus an annual bonus and equity grant. Our comprehensive benefits package features 100% coverage for medical, dental, and vision for you and your dependents, unlimited vacation, monthly three-day weekends, parental leave, tuition reimbursement, and a 401k employer contribution, underscoring our commitment to the well-being of our employees.

When answering this question, focus on specific examples of patient engagement strategies you have developed in previous roles. Highlight your ability to analyze patient data, understand their needs, and design initiatives that elevated their experiences. Demonstrating measurable outcomes will strengthen your response.

Share a particular project where cross-departmental collaboration was crucial for success. Discuss how you effectively communicated with other teams, managed differing objectives, and ultimately led to a positive outcome. Highlight your role in facilitating that collaboration.

Discuss your approach to maintaining compliance in your marketing strategies. Highlight your understanding of regulatory processes and your experience collaborating with legal and medical teams to ensure that all marketing materials are compliant while still achieving engagement goals.

Be specific about the marketing automation tools you are familiar with, such as Salesforce or Veeva. Explain how you utilized these platforms to enhance customer engagement or streamline marketing processes and share measurable results where possible to emphasize the impact of these tools.

Detail the KPIs you typically track to measure the effectiveness of your campaigns, such as engagement rates, conversion rates, or patient feedback. Discuss how you adjust strategies based on performance data and the importance of continuous improvement in your role.

Share your unique approach to creativity in marketing, including examples of how you have taken risks or challenged conventional thinking in previous campaigns. Highlight how your originality has contributed to successful projects and driven patient engagement.

Provide examples of how you have successfully managed marketing budgets in previous roles. Discuss your approach to allocating resources effectively and ensuring that promotional activities deliver a strong ROI while adhering to budgetary constraints.

Explain the resources, publications, or networks you engage with to stay informed about industry developments. Demonstrating that you actively seek knowledge and adapt to trends will show your commitment to continuous improvement as a marketing leader.

Share challenges you've faced in omnichannel marketing such as managing cross-channel consistency or maintaining customer engagement. Offer insight into the strategies you've implemented to navigate these challenges successfully.

Express your passion for the biotechnology industry and for improving patient outcomes. Highlight any personal experiences or motivations that drive your interest in patient-focused marketing and your commitment to making a difference in the lives of patients.