Marketing Programs Manager

As a Marketing Programs Manager at Argo Group, you'll manage a diverse suite of marketing and communications projects. Your role will involve developing strategic plans, coordinating events, overseeing brand activations, and much more. It's an exciting position where no two days are the same!

To qualify for the Marketing Programs Manager role at Argo Group, you'll need at least a bachelor's degree in marketing, communications, or a related field. Additionally, 5+ years in marketing or communications, along with 3+ years in project management, are preferred.

While not mandatory, experience in the insurance industry is preferred for the Marketing Programs Manager position at Argo Group. Familiarity with the industry can help you align marketing initiatives effectively.

The key responsibilities include managing marketing projects, collaborating with business units on campaign development, executing major conference strategies, tracking marketing ROI, and overseeing the brand's philanthropy program. You'll play a critical role in ensuring integrated marketing strategies align with Argo's goals.

At Argo Group, you’ll find a flexible, dynamic work environment that fosters creativity and collaboration. The culture encourages you to bring your whole self to work while supporting personal and professional development.

Absolutely! Argo Group is dedicated to employee development and career mobility. Through initiatives like Argo Academy, you can continuously learn and pursue growth within the organization.

The Marketing Programs Manager role may require travel of about 10-20%. You will occasionally represent Argo Group at national trade events and other corporate gatherings, making this a great opportunity for networking and promoting your brand.

When asked about your project management approach, detail how you prioritize tasks, manage timelines, and communicate with stakeholders. Highlight your ability to adapt to changing scenarios and ensure that all projects align with the company’s strategic goals.

Discuss various metrics, such as conversion rates, engagement statistics, and overall ROI. Mention your familiarity with analytical tools to track performance and how you adjust campaigns based on data insights to enhance results.

Explain your organizational skills and techniques you use to prioritize tasks effectively. Include examples of how you’ve managed similar situations in the past and how clear communication plays a key role in successfully meeting deadlines.

Share a specific example where your marketing strategy led to measurable success. Outline the objectives, the steps you took, and the results achieved, demonstrating your analytical prowess and creative thinking.

Focus on your communication skills and strategies for fostering relationships. Discuss your approach to collaboration, showing how you engage with various stakeholders to understand their needs and align marketing efforts with their goals.

Discuss elements such as clear objectives, attendee engagement, thorough planning, and post-event follow-up. Mention how you ensure that every detail aligns with the overarching brand and marketing goals.

Describe your commitment to professional development through webinars, industry publications, and networking. Highlight any specific sources or communities you engage with to keep your skills current.

Outline a specific project that posed challenges. Emphasize your problem-solving skills and how you navigated difficulties to achieve positive outcomes, illustrating your resilience and adaptability.

Discuss the importance of data in informing decisions. Share how you analyze data to shape marketing strategies, ensuring they are data-driven, thereby maximizing effectiveness and return on investment.

Express your enthusiasm for the company culture and the diverse responsibilities of the role. Mention how your skills align with the company's goals and how you see yourself contributing to Argo Group's success.