Job details

Campaign Manager, Programmatic/DSP

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:

Do you want to join a company that takes pride in the work they do?
Do you want to work for a company that helps you navigate your career and invests in your development?
Is having an open and transparent leadership team important to you in your next role?

If you answered yes to the above questions, you are in luck… PulsePoint is hiring!

A bit about us:

PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

The Product You'll Be Working On:

LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.

CAMPAIGN MANAGER, PROGRAMMATIC

No one at PulsePoint knows the ins-and-outs of our healthcare marketing activation platform like the team members in our Programmatic Campaign Management group. They are the team behind the curtain, the hands on the keyboards, powering the campaigns of some of our agency clients and the Pharma brands they represent.

WHAT YOU'LL WORK ON

A Campaign Manager at PulsePoint is responsible for the implementation, management and analysis of advertiser campaigns, including, trafficking, troubleshooting, reporting and optimization. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Additionally, you'll troubleshoot and resolve site and advertiser issues, working closely with account management and other internal departments.
Execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by our clients (e.g. CPA, CPC etc.).
Work with clients and Account Management team to set up campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup, etc.).
Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies.
Analyze results across programs, campaigns and segments and execute optimizations.
Regularly monitor and QA all live campaigns for proper serving, click through action and conversion events.
Advanced post-campaign reporting, identifying trends and making recommendations for future investment.
Supporting technical and non-technical issues as reported by clients and helping them reach resolution by liaising with internal teams.
Consulting with Account Management and Sales teams to support account planning and client strategy.

WHAT YOU'LL ACCOMPLISH

You will be the subject matter expert for technical details on PulsePoint products and technology and provide guidance and support on RFPs and client meetings.
You will provide actionable insights, finding ways to optimize based on clients’ success metrics, identifying potential issues, communicating recommendations to both the client and internal teams.

WHAT YOU'LL BRING TO THE TABLE

Minimum 2-5 years in a digital advertising role trafficking, campaign management, ad ops, programmatic trading
RTB/Programmatic buying experience.
Experience trafficking Display, Mobile and Video ads.
Strong knowledge of how web sites and online ads work. Basic knowledge of HTML/JS a big plus.
Understanding of online ad serving concepts and KPIs (CPM/CPA/CPC/Viewability).
Experience with ad server technologies such as DoubleClick for Publishers (DFP) and/or Exchange/DSP ad serving environments.
NICE TO HAVE BUT NOT REQUIRED: Familiarity with web troubleshooting tools such as Firebug, Charles, Chrome/Safari Inspector or Web Developer Tools.
NICE TO HAVE BUT NOT REQUIRED: Familiar with data visualization tools.
NICE TO HAVE BUT NOT REQUIRED: Analytical software skills (e.g., any exposure to big data stores such as Hadoop, and statistical analysis packages.

WHAT WE'LL GIVE TO YOU

Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
401(k) Match
Generous paid vacation and sick time
Paid parental leave & adoption assistance
Annual tuition assistance
Better Yourself Wellness program
Group volunteer opportunities and fun events
Commuter benefits and commuting subsidy
A referral bonus program -- we love hiring referrals here at PulsePoint

And there’s a lot more!

Watch this video here to learn more about our culture and get a sense of what it’s like to work at PulsePoint!

SELECTION PROCESS

1. Intro call with recruiter (15-30 mins)
2. Video call with VP of Platform (30 mins)
3. Video calls with Manager, CM and Sr. CM (30 mins each)

Target Salary: $75k-80k base + quarterly incentive plan (usually up to 5k/quarter) based on the ability to make margin on the average percentage of quarterly booked revenue for which the Campaign Manager is responsible.

PulsePoint Glassdoor Company Review

4.2

PulsePoint DE&I Review

4.2

CEO of PulsePoint

Konrad Gerszke

Approve of CEO

Average salary estimate

$77500 / YEARLY (est.)

min

max

$75000K

$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Campaign Manager, Programmatic/DSP, PulsePoint

If you’re looking for an exhilarating role in digital advertising, PulsePoint is excited to announce an opening for a Campaign Manager, Programmatic/DSP! At PulsePoint, we take immense pride in our work, focusing on optimizing campaign performance using real-world data to revolutionize health decision-making. As a Campaign Manager, you’ll be at the forefront of our healthcare marketing activation platform, ensuring the successful implementation, management, and analysis of our advertiser campaigns. You’ll collaborate closely with the account management team, clients, and various internal departments. Daily, you’ll dive into digital ad campaigns, troubleshooting issues, and optimizing results to meet our clients' success metrics. Your skills will play a crucial role in executing campaigns that drive metrics like CPA and CPC, setting the groundwork for successful client strategies. We're not just looking for a manager; we want someone who will consult on ad performance, identify trends via advanced post-campaign reporting, and offer actionable insights for future investments. If you have a solid background in digital advertising, especially with RTB/Programmatic buying experience and a knack for analytics, then you'll thrive in this role. With PulsePoint, you'll not only enhance your career but also contribute to changing how healthcare marketing engages audiences. Join us and be a pivotal player in our journey toward better health insights!

Frequently Asked Questions (FAQs) for Campaign Manager, Programmatic/DSP Role at PulsePoint

What does a Campaign Manager, Programmatic/DSP do at PulsePoint?

As a Campaign Manager, Programmatic/DSP at PulsePoint, you'll be responsible for the day-to-day management and optimization of digital advertising campaigns. This includes executing campaigns for healthcare clients, troubleshooting issues, and providing in-depth analysis to drive strategic growth for each account.