Barilla is an Italian family-owned food company. Established in 1877, it’s now an international Group present in more than 100 countries.
A world leader in the markets of pasta and ready–to–use sauces and Pesti in continental Europe, bakery products in Italy, and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know–how.
In the United States we are known as a company that primarily sells delicious pasta. We are thrilled to be expanding our portfolio, leveraging on our 145 years of Italian know-how in bakery expertise in leading categories such as Cookies and Crackers. With the acquisition of Back to Nature, Barilla is extending our ambitions in the U.S. to expand and build a portfolio of brands in these categories with a clear focus on quality and sustainability of our planet. We will operate this new bakery business independently out of Minneapolis and are building a small “insurgent brand” culture with financial backing and resources of Barilla.
“The Joy of Food for a Better Life” is Barilla’s purpose to bring people closer to the joy of good food and making quality the choice for a better life. It's a commitment from field to fork, to bring to the world tasty, joyful and wholesome products, made with selected raw materials from responsible supply chains. Because what we eat today can change our tomorrow. Because good food is a joy for the present and a choice for a better future.
Job Purpose
Reporting to the Sr. Brand Manager – Back to Nature, the Associate Brand Manager - Back to Nature is responsible for assisting in the developing and executing of marketing plans for the brand portfolio to meet annual sales, market share and profit goals. The position offers a range of projects requiring creativity, solid analytical experience, project management and strong interpersonal/communications skills. As a key contributor to the Back to Nature marketing team, the Associate Brand Manager is responsible for the planning, execution and analysis of various brand, marketing, and business initiatives.
This position is accountable for brand strategy, short- and long-term brand plans, demand planning, marketing budget, innovation, pricing, and margin expansion plans.
How the Role Will Measure Success
What You Will Bring to the Table
Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances, nationally and internationally. Other classifications include, but are not limited to, family status, health status, multicultural differences, political ideas and sexual orientation and identity.
We bring to the world, JOYFUL, WHOLESOME and HONEST FOOD, inspired by the ITALIAN LIFESTYLE and the MEDITERRANEAN DIET. Our mission Good for You, Good for the Planet is simple: all our products and brands must bring the world food that is good, h...
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