Associate Director, Commerce Analytics

The Associate Director, Commerce Analytics (part of the Business Intelligence group) helps to bridge the gap between Mindshare’s clients and the internal practice areas of the rest of the Data Strategy & Analytics team, Planning, Investment, etc.. Our Analytics team collects and analyzes both quantitative and qualitative data to create vivid, compelling, and actionable insights for our clients. We are an integral part in supporting the media investment, planning, and performance teams as they allocate media budgets and optimize effective plans for their accounts and retailers (core being Amazon, Walmart, Target, Kroger, Instacart, etc).

QUICK NOTES:

• Client: Unilever
• Working with the client, vendors, and internal investment/planning/analytics teams
• Travel – limited, client office in Englewood Cliffs, NJ

WHAT WE LOVE ABOUT THIS POSITION:

The Associate Director will work closely with the Commerce Investment teams, National Planning/Investment teams, and broader Data Strategy & Analytics group to optimize media strategy and investment. This includes developing a thorough understanding of the retail media measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams. Learnings are communicated and merchandised primarily through a mix of monthly business unit/retail specific reports, monthly omnichannel performance sessions, and QBRs/scorecards. These reports extend across all retailer categories, in brick and mortar stores, as well as in the digital marketplace. The ultimate goal is to build a best-in-class center of excellence for Commerce & eCommerce Media that is grounded in data and measurement (inclusive of omnichannel ROI models, extensive KPI frameworks, test and learn frameworks, POVs, incrementality testing, etc).

YOUR IMPACT:

• 1 of 2 Commerce Analytics Associate Directors (working directly with the Director, Commerce Analytics) for our largest client here at Mindshare. Mentor and manage 3-4 direct reports (plus lean in with the rest of our Business Intelligence group, Advanced Analytics, Data Operations & Technology etc). Work directly with other DS&A groups to drive insights & optimizations omnichannel and specifically within retailers/customers (across our core 5 inclusive of Amazon, Walmart, Target, Kroger, Instacart as well as Grocery/Value, Drug, Club etc)
• Support Director in leading portfolio and category level retail learning agendas and measurement frameworks. Support retailer specific Global/Local learning agendas. Lead/build KPI frameworks across the omnichannel and retail specific consumer journey
• Provide POV on performance within larger business unit analytics ecosystem (e.g. monthly omnichannel ROI models, leading indicator/fast signal analysis, creative/audience performance across retailers, etc)
• Support director in leading the team in A/B testing framework and experimental design through the year (incrementality testing, etc)
• Meet with, and bring in, Retail and Commerce tech/media partners to evaluate for client utilization, identify white space and ensure evolution and buy in from client (e.g. data aggregators, measurement providers, third-party modeling companies etc)
• Support maintenance of retail data in our database and internal data lake (utilizing KNIME, Alteryx, SQL, Tableau) to ensure clean dashboard builds and efficient data management/queries
• Manage and delegate tasks in a timely manner with direct reports (develop pods/partner leads across retailers to ensure subject matter experts across team); ensure proper mentoring of Manager and entry level Senior Associate analytics team members
• Be able to speak knowledgably to our core retailers and categories mentioned above. Work with Investment team and client stakeholders to develop 'now, near, next' roadmaps for display/search products, measurement, etc. Be able to translate data into strategy alongside Investment teams to drive growth in the space and push retailers to develop their products (specifically non-Amazon partners).

WHAT YOU’VE ALREADY CONQUERED:

• Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork)
• 3-4 years agency analytics experience (Performance, Commerce focus) or experience in a highly analytic or strategic role on the Retail Media Network side, client side, etc.
• Deep knowledge in all major retail platforms, inventory, metrics available. Inclusive of Amazon, Walmart, Target, Kroger, Instacart, etc. (in addition Grocery/Value, Club, Drug partners but less of a priority vs. the core retailers listed prior)
• Knowledge of digital media attribution to offline retail stores, eCommerce. Experience with sufficiency/volumetric planning tools, omnichannel mix modeling, etc.
• Self-motivated; self-starter; strong leadership; strong attention to detail
• Able to work on multiple projects at the same time, ensure growth and mentorship of Managers on the team
• Polished verbal and written communications skills, very client facing role
• Must be familiar to proficient with:

• ETL Tools (e.g. KNIME, Alteryx)
• Commerce Tech Platforms (Pacvue, CommerceIQ)
• Data Visualization Software (e.g. Tableau, DOMO, PowerBI)
• Advanced Excel, Microsoft SQL (Python, R preferred but not required)
• Sales Measurement (e.g. IRI/ANSA, NCS, DLX)
• Ad Safety Vendors & Viewability (e.g. DoubleVerify, MOAT)
• Campaign Management Tools (e.g. Prisma)
• Primary Research Vendors (e.g. KMB, Upwave, Lucid, Dynata)

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.