Associate Marketing Manager

Serving at the Intersection of Family, Innovation, Quality and Care
Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.

The Role

We operate in a hybrid work environment that offers two remote days per week.

In This Role, You will…

• Develop category expertise and utilize marketplace and consumer insights to create and execute marketing strategies and business plans to grow market shares and revenue.
• Create compelling category propositions and solutions for professionals to inspire WorkLife and differentiate from our competitors.
• Manage new product introductions and create impactful launch programs and marketing content.
• Use consumer research and market analysis to capture consumer insights, understand market trends and build competitive intelligence.
• Partner with our sales organization and customers to expand product placement and develop marketing programs to drive demand.
• Coordinate the development of packaging and manage our merchandizing strategy
• Lead the development and global roll-out of marketing campaigns, assets and content for your category.
• Monitor your category KPI’s and budgets and create initiatives to maximize performance and achieve our financial objectives.
• Work closely with R&D, Product Management and Supply Chain to bring on new product development project.

• 3+ years of experience in product marketing, marketing management, brand management, channel management or similar. Experience in the durable consumer products space is preferred for this position.
• Expertise in managing multiple aspects of a product category, including marketing, product launches and financial performance.
• Strategic thinking and creative ideas and the ability to convert these into actionable plans
• A good understanding of market analysis methods, consumer insight research and competitive benchmarking
• Strong communication skills, capable of delivering impactful and inspiring presentations
• Collaborative mindset and personal skills to work effectively in cross-functional teams.
• Knowledge of financial analysis and business dynamics to support effective decision making
• A bachelor’s degree in marketing or related area

Fellowes Brands - A Family Business Since 1917
For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.

Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx

Equal Employment Opportunity/M/F/disability/protected veteran status

Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes' property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.