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Global Brand Director – Respiratory

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are redefining our future by thinking and acting differently. Our vision is to be the leader in Cardiovascular, Renal, Metabolism, Respiratory, and Immunology by 2025. We are forward-looking, challenge the status quo, reflect on insights, spot opportunities, and act on smart risks.

Our BioPharmaceuticals pipeline is growing, and it takes something special to get that out to patients. We go above and beyond to find solutions that impact patients - harnessing science with technology and connecting the entire healthcare ecosystem. Every decision we make is centered around how we can better serve patients. Join a global team filled with diverse perspectives where everyone is empowered to share ideas openly.

Ready to make a difference? Apply now!

Position Summary:           

                      

Tozorakimab, a novel high affinity IL-33 antibody that is the first anti-IL-33 antibody suppressing activity of both IL-33red–ST2 and IL-33ox–RAGE/EGFR signaling pathways with potential for differentiated efficacy vs competitors.  

Tozorakimab is being developed by AstraZeneca and is expected to be the leading anti-IL33 therapy with the broadest and most differentiated claim set in class and represents one of the top company priorities within the respiratory TA and the overall portfolio. Tozorakimab is expected to launch in its first indications of COPD and severe viral Lower Respiratory Tract Disease (svLRTD) in 2027. 

We are looking for a Lifecycle Management (LCM) Marketing Director to lead commercial lifecycle strategy for Tozorakimab, a first in class respiratory biologic product in late development. This role will join our Respiratory Biologics BioPharmaceutical Commercial team, reporting to the Global Commercial VP of the product. 

This role will lead the development of commercial plans to maximize the potential value of the product to expand the franchise to additional indications beyond COPD and svLRTD. The LCM director will work in collaboration with translational and clinical science to identify prospective opportunities, build patient centric strategic marketing plans and value propositions, advise on development strategy and create compelling business cases for investment decisions. 

This role is expected to champion the product and LCM program and help build a franchise that will maximize long-term value and potential to help patients and health care professionals. The successful candidate will work collaboratively with the commercial and project teams, as well as with regional commercial leaders and our collaboration partner to prepare new opportunities to grow the franchise. We are seeking a candidate with leadership potential who is looking to improve existing skills and develop higher-level capabilities. 

 You will be accountable for the development of the commercial strategy, successful commercial investment decision across LCM indications. You will also play a role in the launch of COPD, leading some commercial efforts and being the global liaison for a given geography.  

You will represent the commercial voice in the GPT (Global Product Team) providing commercial input and contributing to the decision making on future clinical development projects. You will collaborate closely with Medical Affairs, R&D, Clinical Operations, Pricing & Market Access, Regulatory Affairs, Manufacturing and the GPT to ensure on time delivery of the evidence support the asset, to build patient centric marketing plans and value propositions, to advise on new indication strategy and to create a compelling business case for the commercial investment decisions. You will actively participate in the evidence generation team and engage with external stakeholders around the progression of the narrative in alignment with the developing evidence. 

The successful individual will demonstrate strong skills in the areas of strategic thinking, decision making, communication, leadership, problem solving and collaboration. They will also be able to work well with ambiguity, simplify complexity and manage multiple priorities. 

Major Duties and Responsibilities

As the global marketing director, you will represent Global and be accountable for: 

  • Champion the product and LCM program beyond COPD and svLRTD.  
  • Launch of COPD, leading some commercial efforts.  
  • Developing LCM commercial strategy and future commercial opportunities. 
  • Building a robust business case to support a positive commercial investment decision. 
  • Represent the commercial LCM voice within the cross functional global product team. 
  • Engaging with the head of brand to ensure a flawless and aligned execution of the strategy and incorporation of evidence.  

Requirements/Qualifications: 

Education:   Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.  

Experience:  

  • A minimum of 10+ years’ experience in healthcare or biopharma industry, with a strong preference for experience in the respiratory therapeutic area, in particular in respiratory disease and/or biologics viral infectious diseases. 
  • In-depth understanding of commercial strategy, methodologies and tools (product profiling and positioning, forecasting, pricing & reimbursement, market research techniques, competitive intelligence resources). 
  • Thorough ‘hands-on’ knowledge of building TPPs, generating sales forecasts and business cases.  
  • Experience of shaping brand strategy whilst the understanding of product profile was incomplete and evolving. 
  • Thorough understanding of the drug development process and the need for commercial line of sight throughout. 
  • Understanding of future healthcare market challenges including local regulatory DO’s and DON’Ts.  
  • Exposure to and track record of effective management of senior decision-making/governance bodies. 
  • Proven experience of engaging with and leveraging insights from external customers e.g. KEEs, prescribers, and payors. 
  • Preferred: Strong understanding and experience of launching medicines in the US health system 

Special Skills/Abilities:   

  • Strong strategic thinking, decision making, and problem solving 
  • Strong leadership and influencing skills to ensure a strong commercial focus in R&D projects  
  • Proven ability to collaborate across functional boundaries 
  • Demonstrated ability to bring ideas to action 
  • Strong analytical, organizational and communication skills (written and verbal) required 
  • Ability to work with ambiguity and complexity and manage multiple priorities 

The annual base pay for this position ranges from $229,303 to $343,955. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.  In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Date Posted

25-Mar-2025

Closing Date

04-Apr-2025Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
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Average salary estimate

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$229303K
$343955K

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What You Should Know About Global Brand Director – Respiratory, AstraZeneca

Are you ready to step into a transformative role as a Global Brand Director – Respiratory at AstraZeneca? We believe that when unique teams collaborate, remarkable innovation occurs. In our Gaithersburg, MD office, we embrace a flexible approach to in-person working, gathering a minimum of three days a week to brainstorm, create, and challenge conventional thinking. AstraZeneca is on a mission to redefine the healthcare landscape, and with a strong focus on our BioPharmaceuticals pipeline, you’ll be at the forefront of launching Tozorakimab, a groundbreaking treatment in development for COPD and severe viral lower respiratory tract disease. As the Global Brand Director, you will champion the Lifecycle Management strategy for this revolutionary product, aiming to expand its applications far beyond initial indications. You’ll work alongside an incredible team of professionals, from medical affairs to R&D, collaborating closely with regional leaders and external stakeholders to maximize the product’s potential. Your strategic thinking and exceptional leadership will allow you to build compelling business cases and marketing plans, driving our goal to deliver innovative solutions that enhance patient care. Join us and be a part of a diverse, dynamic team where your ideas and insights will make a tangible impact. If you are passionate about advancing healthcare and want to influence the lives of patients globally, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Global Brand Director – Respiratory Role at AstraZeneca
What are the key responsibilities of the Global Brand Director – Respiratory at AstraZeneca?

The Global Brand Director – Respiratory at AstraZeneca will play a pivotal role by championing the product and lifecycle management strategy for Tozorakimab, a pioneering therapy targeting COPD and severe viral lower respiratory tract diseases. This includes developing comprehensive commercial strategies, launching marketing plans, and creating robust business cases for expanding the product’s application. You'll work collaboratively across various departments and engage with external healthcare stakeholders.

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What qualifications are needed to apply for the Global Brand Director – Respiratory position at AstraZeneca?

To apply for the Global Brand Director – Respiratory role at AstraZeneca, candidates should hold at least a Bachelor's degree, preferably in business or a scientific discipline. A Master’s degree is desirable. Additionally, candidates should have a minimum of 10 years of experience in the healthcare or biopharma industry, particularly in the respiratory therapeutic area, along with a strong understanding of commercial strategy.

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How does AstraZeneca support professional development for the Global Brand Director – Respiratory?

AstraZeneca is committed to the professional growth of its employees, including the Global Brand Director – Respiratory. The company encourages continuous skill improvement, offers mentorship opportunities, and supports participation in cross-functional teams. This collaborative environment fosters leadership development, ensuring employees can enhance their capabilities while advocating for innovative patient solutions.

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What is the expected impact of Tozorakimab in the respiratory therapeutic area as per AstraZeneca's plans?

Tozorakimab is anticipated to revolutionize the respiratory therapeutic landscape by being the leading anti-IL-33 therapy for conditions like COPD and severe viral lower respiratory tract diseases. As part of AstraZeneca's strategic vision, the product is designed to provide differentiated efficacy, expanding treatment options for patients and enhancing overall healthcare outcomes.

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What is the work culture like at AstraZeneca for someone in the Global Brand Director – Respiratory role?

The culture at AstraZeneca is built on collaboration, diversity, and innovation. For the Global Brand Director – Respiratory, this means regularly engaging with a variety of teams and embracing a mix of in-person and flexible working arrangements. You'll be encouraged to share ideas openly, challenge the status quo, and contribute to a shared vision of redefining healthcare for patients globally. It’s a vibrant environment where every voice matters.

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Common Interview Questions for Global Brand Director – Respiratory
How would you develop a marketing strategy for Tozorakimab as the Global Brand Director – Respiratory?

To develop a marketing strategy for Tozorakimab, I would begin by conducting thorough market research to understand patient needs and competitive landscapes. Next, I would focus on creating a patient-centric value proposition that resonates with healthcare providers. Collaborating with cross-functional teams, I would outline specific, measurable goals for the strategy to ensure alignment with AstraZeneca's overall objectives.

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Can you describe your experience with lifecycle management in a biopharma setting?

In my previous roles, I have managed several biologic products through their lifecycle stages, from pre-launch market assessments to post-launch evaluations. This involved leveraging insights from clinical data to inform future indication strategies and collaborating with various teams to ensure a consistent brand narrative that highlights the product's benefits throughout its lifecycle.

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What steps would you take to engage with key opinion leaders in the respiratory field?

Engaging key opinion leaders (KOLs) involves building strong professional relationships founded on trust and mutual interests. I would initiate by identifying KOLs who align with the therapeutic area of Tozorakimab, followed by proactive outreach to collaborate on research opportunities, consult on strategic marketing initiatives, and involve them in advisory boards to gather insights that can shape the product's success.

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How do you approach and prioritize multiple marketing projects at once?

To effectively prioritize multiple marketing projects, I utilize a structured approach that includes setting clear objectives and deadlines for each project. I employ tools to track progress and manage resources efficiently. Regular team meetings facilitate open communication and allow us to adjust priorities based on emerging data or market dynamics, ensuring alignment with AstraZeneca's overall goals.

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What do you consider the most challenging aspect of launching a new drug?

One of the most significant challenges in launching a new drug is navigating the regulatory landscape and ensuring compliance while engaging in market access discussions. It requires a comprehensive understanding of market needs, demonstrating the product’s value, and aligning internal stakeholders on a shared vision to ensure successful launch execution.

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How would you ensure that your marketing strategy is patient-centric?

To ensure a patient-centric marketing strategy, I would engage in extensive research to gather inputs directly from patients and healthcare providers about their needs and preferences. This feedback would inform my approach to developing marketing initiatives that resonate with real patient experiences, thus enhancing the relevance and impact of our messaging in the marketplace.

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What methods do you use to evaluate the effectiveness of a marketing campaign?

To evaluate the effectiveness of a marketing campaign, I utilize key performance indicators (KPIs) such as market share growth, sales figures, and engagement metrics. I also gather qualitative feedback from stakeholders, including healthcare providers and patients. Post-campaign assessments allow for learning points to be identified for future improvements.

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Describe a time when you had to influence a senior decision-making body.

In a previous role, I faced the challenge of influencing senior leadership on a proposed marketing strategy with significant investment requirements. I prepared a comprehensive presentation backed by market research, competitive analysis, and projected return on investment. By effectively addressing their concerns and showcasing the long-term value, I successfully gained their support for the initiative.

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How do you stay current with trends and changes in the respiratory therapeutic area?

To stay informed about trends in the respiratory therapeutic area, I continually engage with industry publications, attend relevant conferences, and participate in professional networks. Regularly interacting with KOLs also offers insights into ongoing research developments and market dynamics, ensuring my strategies remain adaptable and informed.

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What role does collaboration play in achieving your marketing objectives?

Collaboration is essential in achieving marketing objectives as it brings diverse perspectives together. I actively foster a collaborative environment where cross-functional teams can share insights and align on goals. By working together with departments like R&D, Medical Affairs, and commercial teams, we can create more comprehensive strategies that drive better outcomes for the product and, ultimately, the patients.

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AstraZeneca is one of the world’s most exciting bio-pharmaceutical companies. From scientists to sales, lab techs to legal we’re on a mission to turn ideas into life-changing medicines that improve patients’ lives and benefit society. We’re consta...

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DATE POSTED
March 27, 2025

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