Head of Strategic Marketing

Shape the future of food assurance with one of New Zealand’s most trusted brands.

We’re looking for a bold, visionary marketing leader to elevate AsureQuality’s brand, market strategy, and customer engagement.

This newly created leadership role builds on the strength of our existing marketing practice and takes it to the next level. As our Head of Strategic Marketing, you’ll play a pivotal role in shaping our emerging product management discipline across the business —keeping a strategic eye on new product development happening in every division. Plus, directly lead a talented team of four in marketing.

Reporting to the Group Manager of Customer Solutions, you’ll drive insight-led decision-making, champion our go-to-market approach, and ensure our offerings are well-positioned to meet the changing needs of customers and the industry.

This is a unique opportunity to step into a highly visible, purpose-driven role—where your leadership will help strengthen New Zealand’s reputation for the world’s most trusted food.

Join us at a pivotal moment in our journey. AsureQuality is in full transformation—reimagining the future through bold innovation, digital advancements, and data-led thinking. We’re redesigning how we work, what we offer, and how we deliver it, with the goal of delighting our customers and staying ahead in a rapidly evolving food and assurance landscape.

This is a full-time, permanent role based ideally at our Mt Wellington (Auckland) Head Office or Burnside (Christchurch) office on a hybrid basis.


Key Responsibilities:

• Lead the development and execution of a company-wide marketing strategy aligned with customer insights, market dynamics, and business goals
• Govern our Product Management discipline, ensuring products are developed, evolved, and positioned to deliver strong customer and commercial outcomes
• Champion data-driven marketing practices, including content, digital, and campaign strategy to increase demand and customer engagement
• Collaborate across teams—including Sales, Operations, and Innovation—to build meaningful customer journeys and a high-trust brand
• Coach and develop a talented in-house team of marketing professionals

Key Requirements:

• Significant experience in senior marketing or product strategy roles, preferably in technical food based or regulated sectors
• Deep experience in strategic marketing, growth planning, and product lifecycle management
• Strong commercial skills including pricing strategy, forecasting, and P&L ownership
• A collaborative, people-first leadership style with a track record of developing high-performing teams
• A relevant tertiary qualification in Marketing, Business, or Commerce (bonus points for Science or Primary Industry experience)

Key Benefits:

• Hybrid working (can WFH up to 3 days per week)
• Flexible hours (8 hours per day, any time between 7am and 6pm)
• Full-time permanent (40 hours per week, Monday to Friday)
• Base Salary + Annual Salary Reviews
• Trusted Kiwi brand with international reach
• Purpose-driven leadership role in a meaningful sector

At AsureQuality, we live by our values—Mahi Tahi Tātou—and build success together through trust, integrity, and teamwork. Apply today to join a collaborative leadership team in a supportive and innovative environment.


About AsureQuality:

Everyday our experienced team of 1800+ people work alongside farmers, producers, and others throughout the food supply chain to help them uphold what Aotearoa stands for in food - a higher standard of quality and safety. We are passionate about our shared role as Kaitiaki Kai, guardians of food, and have a deep responsibility to do the right thing for food and the environments it comes from.

AsureQuality's innovative methodologies and superior delivery systems place our laboratories amongst the best in the world. Many of our scientists are internationally acclaimed leaders in their field. We're committed to enabling Kiwi food exporters to take the very best of Aotearoa to the world.

We are committed to attracting, developing, and retaining great people, and supporting them to be the best they can be. We know diverse teams are stronger teams and we believe in fairness and opportunity for all.

Helping Aotearoa shape a better food world - Apply today!