Business Development Representative

As a Business Development Representative at Atomi, you will be responsible for identifying and reaching out to potential customers, primarily schools and educators. Your duties include developing strategic email campaigns, making outbound calls, and scheduling discovery meetings to understand the needs of prospects. You will also conduct online demos of the Atomi platform and collaborate closely with the sales team to help build and grow our sales pipeline.

To qualify for the Business Development Representative position at Atomi, candidates should have experience in sales, particularly in a phone-based role. Strong written and verbal communication skills are essential, along with excellent time management abilities. A high level of self-motivation and resilience is crucial since the role involves managing multiple prospects and outreach strategies. Experience with educational institutions can give you an edge.

The work culture at Atomi is collaborative, innovative, and focused on empowerment. As a Business Development Representative, you will find yourself in an environment driven by the company’s core values, which emphasize a passion for learning and a commitment to serving the education community. Regular social events, flexible working hours, and a supportive atmosphere contribute to a positive work experience.

Atomi is committed to fostering growth and development among its employees, including Business Development Representatives. You will have access to ongoing training opportunities to improve your skills and expand your knowledge in sales and the Edtech industry. The company encourages learning through creativity and collaboration, ensuring you are continually advancing in your career.

Business Development Representatives at Atomi enjoy a range of benefits, including flexible working hours, unlimited paid leave options, a supportive company culture, and ongoing professional development. Additionally, employees are provided with holistic wellbeing resources and various parental leave options, making it a rewarding workplace that values work-life balance.

When prospecting new schools, I would start by researching potential leads to understand their specific needs and challenges. Crafting targeted email campaigns that resonate with their objectives would be my initial step. Following this, I would reach out via phone to connect personally, gauge their interest, and set up discovery meetings to discuss how Atomi's solutions can benefit them.

In handling objections, I would first actively listen to the prospect's concerns, acknowledging and validating their feelings. Then, I would respond with relevant information or solutions that address their objections, highlighting the benefits of Atomi. Building rapport and ensuring the conversation remains constructive are keys to overcoming objections effectively.

To prepare for a demo of the Atomi platform, I would ensure I fully understand the product features and how they apply to the specific needs of the school I'm presenting to. Customizing the demo based on the prospect's pain points will be critical. Additionally, practicing my presentation and anticipating potential questions will help create a smooth and engaging experience for the audience.

In my previous role, I successfully built relationships with clients by taking the time to understand their needs and following up consistently. For instance, I scheduled regular check-ins and provided value with tailored recommendations based on their goals. This proactive approach helped establish trust and led to an increase in referrals and upsells.

I am driven by the impact that education technology can have on learning outcomes. Sales offers me the unique opportunity to connect educators with the tools they need to engage students and succeed in their teaching. The satisfaction of contributing to a meaningful mission like Atomi's is what motivates me to excel in this field.

To prioritize tasks when managing multiple prospects, I would employ a systematic approach by evaluating the urgency and potential impact of each lead. Utilizing a CRM tool helps me track follow-ups and deadlines, ensuring I stay organized. Each morning, I would review my tasks and set achievable goals for the day, focusing on high-priority prospects while maintaining flexibility for unexpected opportunities.

Research plays a crucial role in my sales process as it equips me with insights into the specific needs and challenges faced by schools. Understanding the educational landscape allows me to tailor my messaging and approach, making it relevant and engaging for the prospects. This preparation helps me converse meaningfully, ultimately increasing my chances of securing meetings and conversions.

If a prospect is uninterested, I would listen carefully to their reasons and respond without being pushy. I might ask open-ended questions to uncover any specific objections they have. If appropriate, I would present a different angle of how Atomi could align with their goals. Even if they remain uninterested, maintaining professionalism and leaving the door open for future contact is essential.

Effective follow-up techniques include personalized emails referencing our previous discussions and addressing any concerns they raised. I would schedule follow-ups at different intervals to stay top-of-mind without overwhelming the prospect. Utilizing a mix of communication channels, such as phone calls and social media interactions, helps diversify my approach and maintain engagement over time.

I believe resilience is the most important quality for a Business Development Representative. The nature of sales involves setbacks and rejections, so being able to bounce back and maintain a positive attitude is crucial. Additionally, curiosity and a genuine interest in helping others succeed contribute significantly to building meaningful relationships with prospects.