Performance Marketing Manager (f/m/x) - job 1 of 2

The Performance Marketing Manager (f/m/x) at Autohero will be responsible for planning, executing, and optimizing performance marketing campaigns across Google Ads, Microsoft Ads, and YouTube. You'll analyze data, manage budgets, and work with cross-functional teams to convert insights into action. Your leadership will help scale brand traffic and improve the customer journey for our innovative automotive solutions.

To qualify for the Performance Marketing Manager (f/m/x) role at Autohero, candidates should have proven experience in managing Google Ads Search campaigns, strong organizational skills, and a detail-oriented approach. Knowledge of tracking and attribution models, along with proficiency in Excel/Google Sheets, is essential. Fluency in English and another European language like Spanish, Italian, German, or French is also required.

At Autohero, we highly value personal and professional development. As a Performance Marketing Manager (f/m/x), you will benefit from a dedicated education budget to pursue online courses, trainings, and conferences. We believe that continuous learning is key to success, and our environment encourages ongoing skills expansion.

As a Performance Marketing Manager (f/m/x) at Autohero, you will utilize various analytics tools and in-house data management systems to analyze performance marketing campaigns. Familiarity with tools like Google Ads, Microsoft Ads, Excel/Google Sheets, and knowledge of SQL or GoogleQuery will be beneficial for this role.

Autohero offers a fast-paced, collaborative, and inclusive work culture. We believe in open communication and celebrate diversity within our workforce. As a Performance Marketing Manager (f/m/x), you'll enjoy flexible working hours, opportunities for remote work, and a supportive environment where mental well-being is prioritized.

Highlight your relevant experience by detailing specific campaigns you've led, mentioning key metrics like conversions and ROI. Explain your approach to keyword research, targeting, budgeting, and optimization strategies, showcasing how each element contributed to the overall success of the campaign.

Discuss how you use analytical tools to track KPIs and analyze data sets. Mention specific metrics you focus on, such as CTR, CPC, or conversion rates, and how these inform your decisions. Emphasize your methodology for uncovering insights that can lead to campaign improvements and growth opportunities.

Mention resources like industry blogs, webinars, and networking with fellow professionals. Talk about how you leverage these resources to stay informed about changes in algorithms, PPC best practices, and new tools, emphasizing your commitment to ongoing learning in the digital marketing landscape.

Explain your approach to task organization and prioritization, highlighting tools you use for project management. Talk about how you assess campaign performance to determine where to focus your attention and resources, ensuring that deadlines are met while achieving optimal results.

Provide a brief overview of different attribution models such as first-click, last-click, and multi-touch models. Discuss how understanding these models helps in accurately measuring campaign effectiveness and making data-driven decisions to optimize marketing strategies.

Emphasize the importance of collaboration with different teams, such as design and video production, in achieving cohesive marketing efforts. Discuss how you lean on diverse perspectives to enrich your strategies and facilitate seamless execution across various channels.

Discuss any specific campaigns or strategies you’ve implemented using YouTube Ads, highlighting how visual storytelling can enhance brand recognition and complement search ads’ direct response. Explain your approach to integrating both channels for a holistic marketing strategy.

Focus on a specific challenge like budget constraints or underperforming ads. Detail your problem-solving process, including the research and strategic changes you implemented that ultimately led to a successful outcome and positive ROI.

Walk through your systematic approach to diagnosing the issue—be it through analyzing keyword performance, ad copy, or targeting. Explain how you’d develop and test new strategies, emphasizing a data-driven approach to ensure continuous improvement and robust results.

Outline the key performance indicators you track, such as engagement rates, conversions, and return on ad spend. Discuss how setting clear goals at the outset enables you to measure success effectively and adjust strategies to maximize future performance.