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Customer Marketing Specialist (Remote)

Axurians are innovators at heart, driven by a mission to make the internet safer for everyone. Our core values of putting the customer first, taking true ownership, and pursuing smart results define our unique culture. We offer a dynamic and flexible environment where creativity, maturity, and initiative are celebrated. As part of our global, world-class team, you'll collaborate across borders to deliver cutting-edge external cybersecurity solutions. Join us at Axur, where your ideas and expertise will shape the future of digital experiences.

We believe in creating an inclusive hiring experience for everyone. With our fully online selection process, all stages are conducted remotely. If you require any accommodations, please let us know in the application form, where you can indicate any necessary adjustments, and we'll be happy to assist.

Are you a creative, organized, and customer-focused person? Do you thrive in dynamic environments and enjoy crafting strategies that foster long-term relationships?

We are looking for a Customer Marketing Specialist to join our team, playing a key role in engaging and delighting our existing customer base. If you're proactive, communicative, and love working collaboratively to create impactful marketing initiatives, this is your chance to make a difference! And you can work remotely from anywhere in the world!

A typical workday might include:

  • Designing and executing customer engagement initiatives to foster long-term relationships, avoid churn, and increase upsell opportunities, including email marketing, customer events (both virtual and in-person), and loyalty programs;
  • Collaborating with the Customer Success team to gather feedback and insights, ensuring marketing strategies align with customer needs;
  • Creating tailored content for customers, such as newsletters, case studies, and educational materials, to showcase product value and features;
  • Working with Product Marketing to inform customers about updates, upsell opportunities, and value-added features;
  • Engaging customers to review us on platforms like Gartner Peer Insights;
  • Managing marketing budgets efficiently;
  • Analyzing and reporting on the performance of marketing initiatives, providing insights for continuous improvement;
  • Developing strategies to build, manage, and nurture Axur’s CTI Community through forums and social media;
  • Managing promotion and rewards programs for our customer base.

Indispensable Requirements:

  • Experience: 3+ years in a customer-focused marketing role, with proven experience in customer engagement or a similar position.
  • Languages: Advanced/Fluent Portuguese; Advanced/Fluent English or Spanish.
  • Skills:
    • Strong project management and organizational abilities to handle multiple campaigns simultaneously;
    • Exceptional communication skills to craft compelling messages for different customer segments;
    • Familiarity with CRM and marketing tools such as HubSpot or Salesforce;
    • Analytical mindset to measure campaign performance and provide actionable insights;
    • Creative problem-solving abilities with a customer-first mindset.

Additional Qualifications.

  • Previous experience in community management (e.g., WhatsApp);
  • Hands-on experience in events organization (internships, volunteer work, or personal projects);
  • Experience in B2B marketing and the tech industry.
  • Education: A degree in Marketing, Communications, Business Administration, or a related field.

  • Home office assistance: an allowance of R$ 2,000.00 in the first month to buy all the items for your home office. Axur will send only the laptop (which must be returned to the company in case of departure);
  • Flexible benefit of R$ 924,00 per month;
  • Health insurance and dental plan (Bradesco Top Nacional);
  • Prudential Life Insurance;
  • Annual Employee Bonus Plan;
  • Possibility of Employee Stock Options Plan (equity participation in the company);
  • Anywhere Office work model;
  • Super flexible hours;
  • TotalPass;
  • Language classes and a platform for study with more than 25 idioms.
  • Culture focused on the individual development of Axurians (360º evaluation and Individual Development Plan (IDP);
  • Agreements and partnerships for individual development (Coursera, Udemy, OpenEnglish, Fisk, MBA USP ESALQ, and others);
  • Internal Rewards Programs (Best Recruiters, and others)
  • Parental Leave Program (Pregnant and Companion; Adopter and Adaptation period).
What You Should Know About Customer Marketing Specialist (Remote), Axur

Are you ready to dive into an exhilarating opportunity? Meet Axur, a trailblazer in cybersecurity solutions with an unwavering commitment to making the internet safer for all. We’re on the lookout for a passionate Customer Marketing Specialist to join our vibrant remote team. Here at Axur, creativity reigns supreme, and we cherish individuals who thrive in dynamic environments. If you love engaging with customers and designing tailored strategies that nurture relationships, you’re in the right place! As part of our world-class team, you’ll have the freedom to craft customer engagement initiatives, drive excitement through events (both virtual and in-person), and elevate moving content strategies that resonate with our clients. Collaborating with teams across the globe means you’ll be directly influencing how we communicate our cutting-edge solutions to customers. Plus, we value inclusion and accessibility—our recruitment process is fully online, ensuring everyone can participate! If you have a knack for project management, possess excellent communication skills, and are fluent in Portuguese and English or Spanish, let’s get together and make a difference. Not only will you enjoy flexible work hours and the ability to operate from anywhere worldwide, but you’ll also benefit from a supportive culture that fosters your personal and professional development. At Axur, your role can shape the future of digital experiences in cybersecurity. Join our mission and unleash your potential as our next Customer Marketing Specialist!

Frequently Asked Questions (FAQs) for Customer Marketing Specialist (Remote) Role at Axur
What are the main responsibilities of a Customer Marketing Specialist at Axur?

As a Customer Marketing Specialist at Axur, you'll focus on engaging our existing customers to foster long-term relationships and prevent churn. Your responsibilities include designing and executing marketing initiatives like email campaigns, customer events, and loyalty programs, collaborating with the Customer Success team for insights, creating tailored content, analyzing marketing performance, and developing strategies for community engagement. Your role is crucial in ensuring our customers feel supported and valued.

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What qualifications are needed to be a Customer Marketing Specialist at Axur?

To qualify for the Customer Marketing Specialist position at Axur, candidates should have at least 3 years of experience in a customer-focused marketing role and demonstrate proficiency in customer engagement strategies. Additional language skills in Portuguese and either English or Spanish are necessary. Strong project management skills, familiarity with CRM tools like HubSpot or Salesforce, and a creative problem-solving mindset are also essential for success in this role.

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Is remote work an option for Customer Marketing Specialists at Axur?

Yes! At Axur, we embrace the Anywhere Office model, allowing you to work remotely from anywhere in the world as a Customer Marketing Specialist. Our flexible working environment ensures you can maintain a healthy work-life balance while contributing to our mission of enhancing internet security.

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What potential growth and development opportunities does Axur offer for its Customer Marketing Specialists?

Axur places a strong emphasis on individual development, offering various opportunities for growth. As a Customer Marketing Specialist, you’ll have access to training programs through platforms like Coursera and Udemy, a 360-degree evaluation system, and the chance to participate in our Individual Development Plan (IDP). You’ll be encouraged to enhance your skills and can even take language classes to broaden your expertise.

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What benefits can be expected when joining Axur as a Customer Marketing Specialist?

Joining Axur as a Customer Marketing Specialist comes with a wealth of benefits, including a generous home office assistance allowance, flexible monthly benefits, comprehensive health and dental insurance, life insurance, an annual employee bonus plan, and potential stock options. You'll also enjoy flexible hours, internal rewards programs, and a culture dedicated to your development and success.

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Common Interview Questions for Customer Marketing Specialist (Remote)
What strategies would you implement to enhance customer engagement at Axur?

In answering this question, consider discussing specific initiatives like designing personalized email campaigns based on customer behavior, organizing community events to foster relationships, or utilizing customer feedback to adapt marketing strategies. Emphasize your understanding of the importance of customer-centric marketing to align closely with Axur's mission.

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Can you provide an example of a successful marketing campaign you've managed?

Share a quantifiable success story from your previous positions, detailing the campaign's objectives, your specific contributions, and the outcome. Be sure to highlight any metrics, such as increased engagement rates or conversion percentages, to showcase your effectiveness and results-driven mindset.

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How do you measure the success of marketing initiatives?

Discuss the key performance indicators (KPIs) you focus on, such as email open rates, event attendance, customer feedback scores, or ROI. Mention tools and techniques you leverage to collect and analyze data, and highlight how you use this information to make informed decisions and iterate on marketing strategies.

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What experience do you have with CRM tools like HubSpot or Salesforce?

Discuss your experience using these tools, emphasizing how you've utilized them to manage customer relationships, track marketing campaign performance, or segment customer data for targeted initiatives. Illustrate how your familiarity with these systems aligns with Axur's needs for a Customer Marketing Specialist.

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How would you approach collaborating with the Customer Success team?

Emphasize the importance of communication and collaboration in understanding customer needs and feedback. Describe how you would engage regularly with the Customer Success team to align marketing strategies with customer insights and ensure that initiatives are effective and impactful.

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Describe your experience with content creation for customers.

Be specific about the types of content you've created, such as newsletters, case studies, or educational materials, and how you tailored each piece to resonate with specific customer segments. Share any relevant tools you used and the impact of your content on customer engagement and satisfaction.

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What role does community management play in customer marketing?

Explain how community management fosters connections with customers and enhances loyalty. Discuss your previous experience, platforms you’ve managed, and how an engaged community can create brand advocates and provide valuable insights to improve marketing strategies.

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How would you handle negative feedback from customers?

Discuss the importance of active listening and swift action when addressing negative feedback. Illustrate your approach to understanding customer concerns, responding appropriately, and turning potentially damaging experiences into opportunities for improvement and stronger relationships.

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What is your approach to managing marketing budgets?

Explain your methodology for budgeting, which includes planning, tracking spending, and making necessary adjustments based on performance. Share any experiences you have in prioritizing initiatives that deliver the best ROI while keeping costs in check.

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How do you stay updated on marketing trends in the tech industry?

Mention specific resources you follow, such as industry blogs, podcasts, webinars, or networking events. Discuss how staying informed about trends helps you adapt strategies to align with current market dynamics, benefitting your role as a Customer Marketing Specialist at Axur.

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Axur is a leader in the Brazilian market, one of the most challenging markets in the world on what concerns fraud and internet crimes, and takes care of the main private banks of the country. With cutting edge technology, certified engineers and g...

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Full-time, remote
DATE POSTED
December 8, 2024

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