Account-Based Marketing Specialist

As an Account-Based Marketing Specialist at our company, you will be responsible for developing and managing targeted marketing campaigns aimed at high-value accounts. This involves collaborating with the sales team to identify target accounts, creating localized content, organizing webinars, and analyzing campaign performance for continuous improvement.

To be successful as an Account-Based Marketing Specialist with us, you should have at least 2-3 years of experience in marketing, ideally in B2B SaaS. Proven experience with Account-Based Marketing strategies, strong content creation skills, and proficiency in marketing automation tools like HubSpot or Salesforce are essential.

As an Account-Based Marketing Specialist, you will work closely with the sales team to identify priority accounts and develop tailored messaging. This collaboration is vital to ensure that the campaigns you execute align with the sales strategy, delivering qualified leads that drive business growth.

In this role, you will be tasked with creating a variety of engaging and localized content, including emails, LinkedIn messages, presentations, case studies, and whitepapers. Your content will be key in reaching out to potential clients and showcasing the value of our board portal software solutions.

Absolutely! We offer flexible remote working arrangements for the Account-Based Marketing Specialist role, allowing you to balance your professional and personal life while contributing to our growth strategies in Greece and Cyprus.

When discussing your experience with Account-Based Marketing strategies, be specific about the campaigns you've managed and mention key metrics you achieved. Highlight your role in analyzing performance data to drive decision-making and tailor your approach based on insights.

When answering this question, detail the criteria you use to identify high-value accounts, such as company size, industry, and potential revenue. Mention tools or data sources you've utilized to gather insights and how you align them with overall sales strategies.

Share a specific example of a successful campaign, including your objectives, the tactics you employed, and the results achieved. Emphasize your contributions and how you used data to optimize the campaign's success along the way.

Discuss the various channels you've utilized for ABM, such as email, social media, webinars, or content marketing. Explain why you believe certain channels are effective in targeting high-value accounts based on your experience.

Talk about the key performance indicators (KPIs) you focus on when measuring ABM campaign effectiveness, like lead generation, conversion rates, and ROI. Provide examples of how you've tracked and reported these metrics in previous roles.

Content is crucial in ABM for engaging high-value accounts. Discuss how you've tailored content to meet the specific needs of target clients, and provide examples of different content types you've created that have successfully engaged your audience.

Explain your collaborative approach with sales teams, mentioning regular meetings, shared goals, and strategy alignment. Highlight how open communication fosters relationships that drive lead quality from marketing efforts.

Mention your proficiency with specific marketing automation and CRM tools like HubSpot and Salesforce. Discuss how these tools help streamline your campaign management and increase accountability in tracking campaign performance.

When addressing this question, emphasize the importance of understanding cultural nuances and customer preferences in Greece and Cyprus. Share examples of how you've tailored past content for local markets and the positive impact it had.

Describe your analytical approach in reviewing campaign data, mentioning tools you utilize for tracking metrics. Talk about how you extract insights that inform future strategies and improve campaign outcomes.