B2B Email Marketing Manager

About the team

Rentals is one of the largest, fastest growing and dynamic segments in real estate. Zillow Rentals (ZR) is on a mission to reimagine renting and become the leading destination Renters love and trust for finding and renting homes, enabled by partners and products that deliver the most properties and end-to-end renter services and an engaging, seamless customer experience. With the largest rental network and over 1 million daily visits from Renters, Landlords and Property managers, we are focused on accelerating business growth by driving adoption, usage and transactions!
As an Lifecycle Marketing Manager, your role is to recommend and develop high-impact strategies powered by marketing automation that drives deep product adoption of Zillow Rental Manager with current and future Landlords and Property Managers ⸺ enabling them to list their properties, screen tenants, sign online leases and collect rent online. Come join Zillow in changing the real estate industry!

About the role

• Lead and execute on the end-to-end management of lifecycle marketing GTM programs, including creation, deployment, testing, optimization, analysis and reporting

• Partner across an Integrated marketing group to drive multi-channel (heavy focus on email) lifecycle outreach strategies for product/feature engagement, event attendance - all of which empower our partners to help our customers find and rent homes

• Work alongside Product Marketing, Partner Marketing, Paid Media, Organic Social, Marketing Operations and Engineering teams to develop lifecycle communication strategies, assess new opportunities, drive reengagement and optimize existing experiences

• Partner with Product Marketing to develop programs by cohorts to improve personalization, and build tailored messaging streams

• Partner with Marketing Operations to scope automated tools meant to drive scale

• Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis

• Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments

• Capture and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.

In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $104,000.00 - $166,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• You have 5+ years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs

• Experience building with HTML email templates including troubleshooting and editing code.

• You have considerable experience with a B2B marketing automation platform (Ex: Salesforce Pardot, Eloqua, Simon Data, or Marketo)

• You have demonstrable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.)

• You are comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up

• You have a successful track record of developing and executing channel strategies, including measuring and delivering on performance targets

• You have strong project management skills including: conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Smartsheets/Wrike/Asana experience helpful)

• You take ownership, are an inventive problem solver, and have a high level of accountability

• You collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment

• You demonstrate outstanding verbal and written communication skills

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.