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Director, Growth Marketing

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About Us
Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists, and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry. Driven by our mission to deliver joy to pets and their people, we're proud to operate across California, Arizona, Colorado, Texas, Georgia, North Carolina, Florida, and Virginia. We’re the fastest-growing pet health & wellness startup in the country and would love you to join us in building the nation’s beloved pet brand.

Who We Are
We’re a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. We have a big dream: to build a generational company that remakes the pet health & wellness industry nationally. We’re a fun, ambitious group that is working to build something new in pet care. We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you’re ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world.

About This Role
The Director of Growth is focused on driving new customer acquisition and optimizing the overall growth funnel. In this role, you will strategize, execute, and iterate on growth marketing initiatives that fuel demand and scale our customer base. You’ll work closely with digital channels—both paid and organic—to generate leads, drive conversions, and increase market share. Your innovative mindset and analytical skills will be critical in testing growth hypotheses and implementing high-impact experiments.

Role & Responsibilities

Growth & Demand Generation

Develop and implement multi-channel growth strategies that drive customer acquisition and revenue.
Oversee and optimize performance marketing campaigns across paid social, SEM, and other digital channels.
Collaborate with agencies and cross-functional teams to experiment with new tactics, such as retargeting, lookalike audiences, and channel-specific creative formats, scaling high-ROI initiatives.
Develop and optimize SOPs across acquisition channels and growth strategies.

Funnel & Conversion Optimization

Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion.
Work with the Director, Lifecycle & CRO on funnel analytics to ensure seamless transitions between marketing touchpoints.
Implement testing protocols (A/B tests, multivariate tests) to refine messaging, creative, and channel strategies.
Improve conversion rates through landing page testing and funnel optimization using tools like Optimizely, Google Optimize, or Hotjar.

Data & Performance Analytics

Track and analyze key metrics (CAC, conversion rates, engagement, etc.) to inform growth strategies and decision-making.
Develop reporting frameworks in collaboration with Lifecycle, CRO, and data teams to generate actionable insights into campaign performance and market trends.
Launch, analyze, and iterate on growth experiments across channels to identify scalable customer acquisition strategies.
Manage and optimize seven-figure marketing budgets to maximize return on ad spend (ROAS).

Cross-Functional Collaboration

Partner with cross-functional teams, including Creative, Lifecycle, Product, and Operations, to ensure cohesive strategies and a unified customer experience.
Coordinate with creative teams to develop compelling content and messaging that resonate with target audiences.

Qualifications & Experience

Experience: 10+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives.
Skills: Deep knowledge of digital marketing channels (both paid and organic), strong analytical abilities, and experience running rigorous A/B tests.
Local Search Expertise: Experience in local search strategies and optimizing campaigns for location-based services.
SEO & Analytics: In-depth knowledge of Google and Bing search engines, along with expertise in GA4 for performance tracking and insights.
Attributes: Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously.
Bonus: Experience in subscription-based businesses or the pet industry is a plus.
Bonus: Experience in DTC or consumer services environments and affiliate marketing experience is a plus.

Compensation & Benefits

Competitive Base Salary: $155K-$185K, based on experience
Stock options upon required tenure
Comprehensive medical, dental, and vision insurance
Retirement Savings Plan to support your future
Pet Insurance to keep your furry friends healthy
Monthly cell phone stipend to stay connected
ClassPass membership to support your fitness and wellness goals.

Equal Opportunity
Barkbus is an equal-opportunity employer who celebrates diversity. Come as you are

#LI-Remote

Average salary estimate

$170000 / YEARLY (est.)

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$155000K

$185000K

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What You Should Know About Director, Growth Marketing, Barkbus

Are you ready to take the reins as the Director of Growth Marketing at Barkbus in sunny San Francisco? We’re on a mission to shine in the pet grooming industry, and we need a creative strategist like you to drive our customer acquisition efforts. With a vibrant team of dog lovers, technologists, and marketers, you’ll be at the forefront of innovating growth marketing initiatives that will scale our customer base and bring joy to pets and their owners nationwide. You’ll dive deep into the world of digital channels, optimizing paid and organic strategies, testing growth hypotheses, and implementing high-impact experiments. Your analytical mind will guide you as you track performance metrics, improving our conversion rates through refined messaging and effective A/B testing protocols. Collaboration is key at Barkbus, so you’ll be partnering with various teams to ensure a unified customer experience—from creative development to funnel optimization. The world of pet health and wellness is evolving, and with your expertise, we aim to be at the cutting edge, maximizing our marketing budgets and driving robust results. If you possess 10+ years in growth or performance marketing, with a knack for digital channels and a passion for driving results, we would love for you to join us in creating something extraordinary. Your journey at Barkbus could be the most rewarding part of your career, and together, we can lead the charge into the future of pet care!

Frequently Asked Questions (FAQs) for Director, Growth Marketing Role at Barkbus

What are the key responsibilities of a Director of Growth Marketing at Barkbus?

As the Director of Growth Marketing at Barkbus, you'll be responsible for strategizing and executing multi-channel growth initiatives that drive customer acquisition. Your duties include overseeing performance marketing campaigns, collaborating with cross-functional teams, analyzing customer journeys, and optimizing conversion rates through testing and analytics. Your innovative approach and analytical skills will be essential in implementing high-impact experiments that accelerate our growth.