Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Associate Global Marketing Manager, Cytology, is a marketing entry level role with direct portfolio responsibility (Cytology including BD Surepath and BD Viper).  In this role, the Associate Global Marketing Manager will report to the Global Associate Director as it relates to overall brand strategy, brand management and communications strategy, with a focus on learning and developing deep customer insights, impactful value propositions, campaigns and vision to inspire execution that leads to growth.

Responsibilities:   

• Assists in developing global brand strategy, helping to identify and prioritize key regions for growth and communicating product value

• Supports the development of portfolio brand, ensuring worldwide compliance to brand attributes and overall identifiable presence in the markets it serves

• Earns trust and maintains engaging and inspiring relationships with the regional downstream marketing teams, their peers and their leaders. Supporting regional teams to deliver best-in-class marketing tailored to the market and the customer they serve.

• Works with marketing communications to develop portfolio campaigns and tactics for the platform.  Key areas of focus include, brand strategy, playbooks for platform, digital assets, global webinars, global value dossier, objection handlers, “3Whys" and competitive positioning.

• Partners with product management counterpart to ensure seamless transition of customer research and product management into downstream action

• Reporting against important metrics and return on investment of these tactical activities back key partners. Making recommendations for improvements proactively

• Assists the development of relevant marketing plans

• Develops/maintains a clear understanding of applicable disease spaces, customers and the patients the product serves.

• Collaborates with Medical Affairs, R&D, Clinical and Scientific Affairs, Business Development and other functions to ensure appropriate inputs into portfolio and marketing strategy and KOL development. 

• This role will also be responsible for the Veeva process of approving marketing documents for the downstream team

• Adheres to all company policies, procedures and business ethics codes

Knowledge, Skills and Abilities

• Foundational marketing and business sense

• Creative, energetic and dedicated to the science and art of Marketing

• Desire to over-deliver to customer expectations best-in-class marketing

• Willingness and ability to work independently and autonomously

• Analytical skills with the ability to translate insights into actionable plans

• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. 

• Presentation and communication skills - written and oral - for a wide variety of audiences.

• Strong interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners. 

• Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed-team environments.

• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. 

• Flexibility to travel globally to regions and customer sites at least 20% of the time 

Qualifications: 

• BA/BS degree required, preferably within area of focus; Four year scientific, marketing or business degree preferred.  MBA optional.

• 2+ years of experience in worldwide strategic marketing, global marketing and product management

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

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At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

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