Senior Marketing Manager, Retail

As a Senior Marketing Manager at Better, you will oversee the development and execution of the brand strategy for NEO Home Loans. This includes creating marketing assets that drive brand recognition, leading social media campaigns, collaborating with loan officers for localized initiatives, and managing digital strategies for lead generation. Your role is crucial in ensuring a consistent brand presence and maximizing marketing support for loan officers.

To qualify as a Senior Marketing Manager at Better, candidates should have at least 7 years of experience in mortgage or real estate marketing, focusing on brand development and digital marketing. A strong blend of strategic thinking and execution is essential, along with the ability to innovate and collaborate effectively with teams and partners.

The Senior Marketing Manager plays a significant role in driving NEO Home Loans' growth by developing strategies that enhance brand awareness within target communities. This includes managing impactful marketing campaigns that engage local markets, optimizing lead generation processes, and providing comprehensive support to loan officers, ensuring they have the resources to connect with clients effectively.

At Better, the work culture is dynamic and supportive, fostering an environment where innovative thinkers can thrive. As a Senior Marketing Manager, you’ll collaborate with a talented team, tackling challenges together and celebrating successes. The company encourages creativity and initiative, making it a great place for ambitious individuals looking to shape the future of home finance.

Better offers a comprehensive total rewards package for its employees, including healthcare options, retirement plans, and additional perks like mental health support. Employees enjoy a collaborative work environment, company-paid lunches, and ongoing personal and professional development opportunities. This ensures that you have the resources you need to excel in your role.

To ensure brand consistency across various channels, I develop a clear brand guideline and closely monitor all marketing materials. This includes regular team check-ins and feedback sessions, ensuring everyone is aligned on messaging and visual aspects. I'm keen on leveraging data to inform adjustments and maintain a coherent brand narrative.

Absolutely! One notable campaign I led involved creating a series of video testimonials from satisfied customers, which we shared on social media. This not only humanized our brand but also significantly increased engagement and leads by showcasing real experiences and building trust within the community.

I use a combination of KPIs tailored to each campaign’s goals, such as brand awareness metrics, engagement rates, and lead generation statistics. I also analyze ROI through conversion tracking and customer feedback, adjusting our strategies based on performance data to ensure continual improvement.

I am proficient in various digital marketing tools, including Google Analytics for website performance, Hootsuite for social media management, and Mailchimp for email marketing campaigns. I also leverage CRM tools like HubSpot to track customer interactions and facilitate personalized marketing efforts.

I view feedback and criticism as opportunities for growth. I welcome constructive criticism, as it allows me to refine my strategies and improve future campaigns. Actively seeking feedback from colleagues and stakeholders is a part of my process, leading to more effective marketing outcomes.

Social media is a critical component of my marketing strategy. It offers a direct line to our audience, enabling engagement and brand storytelling. I focus on creating content that sparks conversations, shares valuable information, and builds community trust, thereby amplifying our brand message across platforms.

I prioritize open communication and regular meetings with other teams to understand their perspectives and needs. By fostering collaborative relationships, we can ensure our marketing strategies align with sales objectives and product features, creating a unified front in reaching our goals.

Certainly! During the pandemic, I had to pivot our marketing strategy quickly. I implemented virtual events and workshops to engage with customers in a more personalized way. This not only maintained our connection with clients but also expanded our reach through online platforms, leading to increased engagement and brand loyalty.

A successful marketing campaign effectively resonates with the target audience while achieving its specific goals. Key factors include understanding customer needs, creating compelling content, consistent messaging across channels, and leveraging data to make informed decisions that drive results.

I stay updated with the latest marketing trends by following industry blogs, attending webinars, and participating in professional networks. I also engage with thought leaders on social media platforms to gain insights into emerging strategies and best practices, ensuring my marketing approaches are both innovative and effective.