Job details

Senior Marketing Manager

Forum Brands brings families together, one brand at a time. We build and operate exceptional brands with exceptional products in the Family and Health & Wellness categories. We are a bold, creative, and diverse team of operators, investors, and technologists.

NOTE: This role is based in NYC. Forum Brands operates a flexible, hybrid office policy in which employees are expected to be in-person at least three days per week.

We’re hiring a Senior Marketing Manager to join our team in NYC! In this role, you’ll support performance marketing efforts across paid search, paid social, and omnichannel campaigns for our growing Health & Wellness portfolio. As a key operator of marketing efficiency and growth, you’ll develop and execute innovative digital media strategies that scale brand impact and deliver measurable results. Reporting to the Director of Performance Marketing, this role is an exciting opportunity to shape the future of our DTC brands.

What you'll do:

Manage hands-on execution of paid search, paid social, and omnichannel campaigns, with an emphasis on paid search strategies
Lead campaign strategy & thought leadership of omnichannel DTC paid media investment
Guide paid media testing, keyword optimization, and competitor research to enhance performance
Plan and manage budgets effectively, ensuring optimal allocation of resources to maximize results
Collaborate with cross-functional teams to analyze campaign effectiveness and assess financial impacts
Clearly communicate campaign goals, initiatives, and priorities to align and scale team efforts toward key objectives

Requirements

5-7 years of performance marketing experience, with deep expertise in paid search, paid social, and a strong focus on DTC, CPG, and/or health & wellness sectors
Proven ability to deliver top-line results by driving paid traffic, improving SEO, and elevating brand awareness
Exceptional analytical skills, with the ability to interpret large datasets and make data-driven decisions

Benefits

Flexible PTO
Medical, dental and vision coverage
401K match
Paid Family Leave
Life Insurance
Short & Long Term Disability
Professional development stipend
Pet insurance discounts
Commuter benefits
Flexible hybrid work schedule
Fully stocked kitchen (snacks, beverages and more!)

$120,000 - $135,000 a year

+ bonus and equity

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Forum Brands Holdings Inc. including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Forum Brands, Inc. does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Forum Brands Glassdoor Company Review

4.5

Forum Brands DE&I Review

4.4

CEO of Forum Brands

Brenton Howland

Approve of CEO

Average salary estimate

$127500 / YEARLY (est.)

min

max

$120000K

$135000K

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What You Should Know About Senior Marketing Manager, Forum Brands

At Forum Brands, we're on a mission to bring families together one incredible brand at a time. Based in the vibrant New York City, we're looking for a passionate Senior Marketing Manager to join our team. In this role, you'll dive deep into executing performance marketing strategies that span across paid search, paid social, and omnichannel campaigns for our exciting Health & Wellness portfolio. If you're someone who thrives in a creative, diverse environment and loves the challenge of shaping the future of direct-to-consumer brands, then this opportunity is for you! You'll be instrumental in orchestrating innovative digital media strategies that not only scale brand impact but also deliver tangible results. With the support of our Director of Performance Marketing, you'll manage the hands-on execution of campaigns, guide media testing, and analyze performance metrics to enhance our approach. Your expertise in DTC, CPG, and health & wellness marketing will be crucial as you collaborate with cross-functional teams to assess the effectiveness of our initiatives. Join us and enjoy a flexible hybrid work schedule, comprehensive benefits, and a fully stocked kitchen, all while being a key player in our mission to create exceptional family-oriented brands!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at Forum Brands

What responsibilities does a Senior Marketing Manager at Forum Brands have?

As a Senior Marketing Manager at Forum Brands, your primary responsibilities will include managing the execution of performance marketing campaigns across paid search, paid social, and omnichannel platforms. You'll lead campaign strategies, conduct keyword optimization, analyze campaign effectiveness, and communicate key initiatives with your team to align efforts towards brand goals.