Job details

Creative Director, Marketing

Better is reimagining home finance and making it faster, cheaper, and easier for everyone to become a homeowner. We leverage creative technology and innovation to make the home buying journey more approachable and understandable and home finance more affordable and accessible. Here are some interesting facts to help you get to know Better:

- We’ve funded over $100 billion in loans for our customers, more than any other fintech

- We ranked #1 in the U.S. on LinkedIn's Top Startups 2020 and 2021

- We are Forbes’ Best Online Mortgage Lender for 2023

- We are USA Today’s Best Mortgage Lenders of 2023, Best for FHA Loans

- We have raised over $1.2 billion in equity capital to transform the mortgage industry, the largest financial asset class in the world

- And we’re just getting started!

We are a place where smart, hungry, ambitious people who want to recognize their full potential thrive.

A Better Opportunity

We’re looking for an experienced Creative Director to lead our marketing efforts for the growth team. This role demands a leader who excels in creating clarity, navigating a complex and heavily compliant industry, and who thinks systematically about marketing creative. In this role you’ll be balancing creative performance with brand standards and consistency—while building world class marketing funnels. Your leadership will be instrumental in driving innovation, growth, and setting the creative vision for Better.

Responsibilities

Develop and implement a cohesive brand and performance marketing strategy that differentiates Better in the mortgage industry.
Be the steward of the brand across all marketing touchpoints, ensuring high-quality and on-brand content, striving for performance brand content and marketing pieces.
Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels, and products. Use this strategy to guide the priorities and output of the creative team.
Manage a small yet efficient team of creatives to execute work in a variety of channels and projects such as web, landing pages, display, direct mail, content, paid social, and video.
Develop creative systems and workflows that allows for agility, empowering creatives to do their best work, and promote business growth.
Cultivate ownership of marketing initiatives and performance across the growth team through iteration, experimentation, and subject matter expertise in products and/or channels.
Develop an iterative approach to creative to build a testing culture for creative assets that drive performance improvements.
Inspire creativity across the organization, partnering with sales and product to drive innovation and calculated risk-taking, positioning Better as a leader that customers can trust in the online mortgage space.

Qualifications

8-10 years of relevant work in creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing.
Led an in-house creative team that has developed full funnel creative campaigns for awareness through to acquisition.
Experience in performance marketing across multiple channels.
Experience with brand management/design.
Experience working for an agency and in-house.
5+ years of people management and mentorship experience.
Strong foundational design knowledge with expert level experience working in Figma and Adobe creative suite.
Experience with marketing campaigns across multiple mediums—OOH, print, social, video, broadcast, web, and across the funnel (awareness, conversion, advocacy, etc.).
Experience with B2C brands. Have worked in Tech (financial services not required - but a plus).

$140 - $170 a year

Company Benefits

Our total rewards package consists of base salary, benefits, and opportunity for yearly cash bonus. Some of our benefits include:

- Comprehensive healthcare, retirement, and voluntary benefits. Think medical, dental, vision, health savings accounts, 401k, and more.

- Personalized care and tools for realizing your mental health and wellness goals.

- Company paid for lunch when working in the office.

- Additional benefit perks & discounts.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Better Glassdoor Company Review

2.8

Better DE&I Review

No rating

CEO of Better

Vishal Garg

Approve of CEO

Average salary estimate

$155000 / YEARLY (est.)

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$140000K

$170000K

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What You Should Know About Creative Director, Marketing, Better

Better is on a mission to revolutionize home finance, making the journey to becoming a homeowner faster, cheaper, and easier for everyone. As a Creative Director in Marketing based in New York, you’ll be stepping into a vital role where your leadership will truly shape our growth. Picture yourself as the guiding force behind a dynamic marketing strategy that stands out in the competitive mortgage industry. You’ll balance performance with creativity, ensuring that all content resonates with our brand while driving results. Collaborating with a talented team, your focus will be on creating compelling marketing funnels and high-impact campaigns across various channels—from digital to print. At Better, we value innovative ideas, and you’ll have the opportunity to instill a culture of experimentation that inspires creativity and calculated risk-taking. With your experience in leading creative teams and developing successful campaigns, you will help position Better as a trusted leader in online mortgages. Our company has made great strides, funding over $100 billion in loans and earning accolades as one of the top online mortgage lenders. This is more than just a job; it’s a chance to help us continue our growth story while you realize yours. If you're ready to take charge of our creative vision, influencing the future of home finance, we want to hear from you!

Frequently Asked Questions (FAQs) for Creative Director, Marketing Role at Better

What are the responsibilities of a Creative Director at Better?

As a Creative Director at Better, your key responsibilities include developing and implementing a cohesive brand and performance marketing strategy that differentiates us in the mortgage industry. You'll ensure high-quality, on-brand content across all marketing touchpoints and collaborate with both internal teams and external agency partners to deliver impactful campaigns.