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Director of Events

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 


The Head of Events is responsible for all components of the company’s experiential and event strategy and execution to drive business impact, build community, and further develop our brand. This person will develop an overall strategy for the company's investment in all events, from creating owned events to integrating BetterUp into top industry events.  Building and working with a team internally and externally, this person is directly responsible for defining scope, inspiring teams, and executing to achieve our goals. 

What you’ll do:

  • Owns the strategic vision, planning, and execution of events in partnership with various teams across the organization, including Sales, Product Marketing, Executive Leadership, and more.
  • Partners with the leadership team to integrate events into our go-to-market strategy and our top-line business metrics.
  • Aligns with key stakeholders – internally and externally – to get input and validate decisions that will impact our attendees and optimize their experience. 
  • Leads a team focused on production, content programming, talent engagement, event marketing, and marketing to create full funnel activations that drive customer and prospect engagement, and ultimately revenue growth.
  • Identifies and manages a shortlist of agency partners to draw from as needed; represents our brand to agency partners and serves as key liaison for partners in the field of events.
  • Defines program(s) scope, bringing cutting-edge innovative ideas, operations, processes, technologies, products and platforms for the operational and strategic management of events we create.
  • Contributes to identifying trends we should consider and amplify, places and ways we can and should be creating, integrating into or considering as we seek to engage our various communities - creating and deepening meaningful relationships.
  • Reports on key results and learnings from events and iterate and adjust strategy for future events.

If you have some or all of the following, please apply:

  • 10 years of professional experience in B2B events, preference for substantial leadership roles overseeing events team and agencies. 
  • Successful experience in delivering global-level campaigns or events, from agency or in-house position.
  • Deep understanding of and execution upon "owned" series of events - not just tapping into a pre-existing event structure. Preferred leadership or ownership of creating a global event or events franchise for a leading brand.
  • Well-connected in the event management world, preferred Celebrity + Influencer experience, as well.
  • Analytical abilities to identify high-impact opportunities and objectively evaluate projects.
  • Experience working cross-functionally and the ability to thrive in a fast-paced, dynamic and ever-changing startup environment.
  • Excellent presentation and organizational skills; incredible ability to multitask.

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

  • Access to BetterUp coaching; one for you and one for a friend or family member 
  • A competitive compensation plan with opportunity for advancement
  • Medical, dental and vision insurance
  • Flexible paid time off
  • Per year: 
    • All federal/statutory holidays observed
    • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
    • 5 Volunteer Days to give back
    • Learning and Development stipend
    • Company wide Summer & Winter breaks 
  • Year-round charitable contribution of your choice on behalf of BetterUp
  • 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $133,050 – $233,400.

If you live in New York, the base salary range for this role is: 
$150,600 – $233,400: New York City
$141,750 – $219,750: Nassau, Newburgh
$133,050 – $206,250: Albany, Buffalo, Rochester, Syracuse

We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co

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BetterUp's is a company centered around unlocking human potential by providing personalized coaching, mentorship, and professional development resources.

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DATE POSTED
February 19, 2024

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