Senior Brand Manager
Are you energized by teamwork, business strategy and a creative work environment? We’re looking for a Senior Brand Manager to execute multichannel campaigns that drive response rates, sell products and services and accomplish our clients’ business goals.
As the Senior Brand Manager you’ll oversee day-to-day development and execution of brand strategies and campaigns for a fast-paced retail account. This role is vital in ensuring our client’s brand maintains a strong presence in the market and consistently delivers on their promises. The ideal candidate will possess exceptional communication, account management and leadership skills, along with a deep understanding of advertising, branding and marketing principles.
If you have a head for business strategy and a heart full of passion for working in a creative, team-oriented environment, we’d love to hear from you.
- Collaborate with clients and the agency's creative, media, social, email, analytics and strategy teams to develop comprehensive brand strategies and plans that align with the client's business objectives.
- Work with the team on execution of brand and media campaigns and keeping all parts of the account/projects moving smoothly in a fast-paced, ever-changing environment.
- Ensure all creative assets and messaging are consistent with the established brand guidelines and strategy.
- Manage multiple campaigns simultaneously, ensuring they are delivered on time, on budget and to the highest quality standards.
- Help manage brand building and development/execution of promotions across all channels and event planning/support (in-store and with third-party partners). Occasional weeknight and weekend support is required.
- Conduct thorough industry research and analysis to identify opportunities and threats and make data-driven recommendations for brand improvement.
- Ensure that campaigns are executed within allocated budgets, expenses are tracked and spending is optimized for maximum ROI.
- Assist with monthly client billing.
- Work with the media team to continuously assess and analyze the effectiveness of campaigns, making data-driven recommendations for improvements and optimizations.
- Prepare regular reports for clients, summarizing campaign results, and providing insights and recommendations for future strategies.
- 5+ years of experience in brand/account management and digital marketing, preferably in an advertising agency.
- Retail marketing experience preferred.
- Profound understanding of branding principles, market dynamics and consumer behavior.
- Exceptional attention to detail, project management and organizational skills.
- Strong analytical and problem-solving capabilities.
- Excellent written and verbal communication skills.
- Experience in working in all forms of media: mass, digital, social, email/direct, in-store/POS.
- Experience managing the production of creative across all channels.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, preferred.
About Walz Tetrick Advertising
Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.
Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.
We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.
If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.
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Are you ready to take the reins as a Senior Brand Manager at Walz Tetrick Advertising in Mission, KS? This role is all about harnessing your passion for strategic thinking and creativity to execute multichannel campaigns that truly resonate with audiences and drive business success. You'll be collaborating with a talented team of creatives, analysts, and strategists, acting as the linchpin to develop and launch brand strategies for exciting retail accounts. At Walz Tetrick, your responsibility will extend beyond mere campaign management; you'll ensure that every aspect of our client's brand shines through, maintaining a commanding presence in the market. We're looking for someone who excels in communication and leadership, along with a solid grasp of branding and marketing principles. As you juggle multiple projects, you’ll not only be managing timelines and budgets, but you’ll also conduct in-depth industry research to unlock new opportunities for brand growth. If you're someone who thrives in a dynamic setting and shares our belief in teamwork and creativity, Walz Tetrick would love to hear from you. Join us in our mission of brand activation while enjoying a supportive culture where employees are celebrated. With our flexible work options, excellent benefits, and a commitment to your professional growth, your future is bright with us!
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