Vice President, Revenue Marketing - job 1 of 2

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.

This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.

If that sounds exciting—and the job description below feels like a fit—we really should start talking. 

The Vice President of Revenue Marketing will play a critical role in driving the overall growth and profitability of BetterUp by aligning marketing efforts directly with revenue outcomes. This leader is responsible for overseeing the development and execution of demand generation, revenue focused marketing strategies, and cross-functional collaboration with sales and other departments to ensure marketing efforts contribute to pipeline growth and sales success. This role requires a data-driven leader who can collaborate cross-functionally to achieve measurable business outcomes.

What you’ll do:

• Revenue growth strategy: 

  • Develop and execute a holistic revenue marketing strategy that drives top-line growth and aligns with the company’s overall business goals.

  • Align marketing strategies with revenue goals and own the marketing contribution to sales pipeline and revenue. Collaborate with sales leadership to set revenue targets and ensure marketing efforts are directly tied to sales outcomes, including lead generation, pipeline acceleration, and deal closure.

• Strategic demand generation leadership: 

  • Oversee the development and execution of demand generation strategies that drive leads, pipeline growth, and ultimately revenue. This includes managing multi-channel marketing campaigns including events, inbound and outbound efforts, and account based experiences to generate high-quality leads and drive conversion rates.

  • Optimize lead nurturing and scoring processes to ensure efficient handoff to sales and increase lead-to-revenue conversion.

• Marketing-Sales Alignment:

  • Work closely with the sales leadership team to align marketing efforts with sales strategies, ensuring smooth lead handoff, high conversion rates, and shared accountability for revenue growth. Bridge the gap between sales and marketing by ensuring both departments are working toward the same objectives.

  • Implement and manage service level agreements (SLAs) between marketing and sales to ensure accountability and performance tracking.

• Revenue Accountability & Data-Driven Decision Making:

  • Partner with Marketing Ops to co-lead the development and execution of analytics and reporting frameworks that provide insights into marketing effectiveness, pipeline health, and revenue impact.

  • Use data to optimize marketing campaigns, measure ROI, and make informed decisions about resource allocation.

• Lead nurturing and pipeline acceleration: Oversee lead nurturing strategies that engage prospects at different stages of the sales funnel. Ensure development of nurturing workflows, scoring models, and personalized content that accelerate leads through the pipeline.

• Customer Lifecycle Management: Develop and implement strategies to engage, retain, and expand existing customers, working closely with the field, customer success, and product teams to drive customer loyalty and upsell opportunities.

• Leadership and Team Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. Ensure the team is equipped with the necessary tools, training, and resources to achieve marketing and revenue goals.

If you have some or all of the following, please apply:

• 15+ years of experience with a focus on revenue marketing and demand generation in high-growth B2B environments. Preference for experience working in a high-growth SaaS company with a strong understanding of the SaaS sales cycle.

• Demand Generation + Growth Marketing - Proven track record of driving significant revenue growth through demand generation and marketing strategies that align with sales objectives. Demonstrated success in creating, managing, and optimizing multi-channel demand generation programs that align with the buyer’s journey. You understand the nuances of various marketing channels and optimize them for both lead generation and nurturing.

• Strategic Planning + Leadership - Ability to develop and execute a comprehensive marketing strategy focused on revenue growth, customer acquisition, retention and expansion. Strong leadership skills to inspire, manage, and develop a high performing marketing team

• Sales and Marketing Alignment - Proven ability to collaborate with sales leaders to ensure alignment on target markets, messaging, lead qualification criteria, and account based experiences. Understanding of sales funnel and experience in optimizing marketing strategies to accelerate sales cycles.

• Data-driven decision making and analytics - Strong analytical and data-driven mindset, with the ability to translate insights into actionable strategies. Demonstrated ability to use data and analytics to measure marketing effectiveness and make data-driven decisions. Knowledge of marketing automation tools (i.e. HubSpot) and CRM platforms (Salesforce) to manage and analyze marketing and sales data. 

• Collaborate & Influence - Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders.

• Revenue Operations and Financial Acumen - Understanding of revenue operations and the ability to develop efficient processes for demand generation, lead management, and pipeline management. Financial account acumen to manage marketing budgets effectively, forecast ROI, and justify marketing spend through data.  

• Customer Focus and Retention Marketing - Strong understanding of lifecycle marketing to drive customer engagement, retention, and upsell opportunities. Ability to design and execute personalized marketing campaigns based on customer insights and behavior. 

• Innovation and Experimentation: Drive a culture of innovation and experimentation within the marketing team. Ability to stay ahead of industry trends, leverage emerging technologies, and innovate marketing strategies.

• Agility - has the ability to juggle multiple priorities and shift based on business needs

Benefits:

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 

• A competitive compensation plan with opportunity for advancement

• Medical, dental and vision insurance

• Flexible paid time off

• Per year: 

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks 

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $280,000 – $483,000.

If you live in New York, the base salary range for this role is: 
$322,000 – $483,000: New York City
$280,000 – $420,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse

Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co

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