Job details

Sales Copywriter

Who You Are:

We are seeking a talented and results-driven Sales Copywriter to join our in-house creative team within the financial industry. In this role, you will craft persuasive and engaging copy that drives sales, fosters client relationships, and aligns with our brand’s mission. The ideal candidate will bring a deep understanding of financial products and services, a knack for storytelling, and the ability to create compelling messaging tailored to our target audiences.

What You'll Do

Develop high-impact copy for financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, sell sheets, and client presentations.
Create persuasive headlines, calls-to-action (CTAs), and copy designed to convert leads into long-term clients.
Collaborate with the in-house creative team, marketing department, and sales teams to ensure messaging aligns with brand guidelines and campaign objectives.
Translate complex financial concepts into clear, compelling, and accessible content for a variety of audiences.
Stay informed on industry trends, regulatory updates, and best practices in financial marketing and communications.
Proof-read copy for other members of the business, for both grammar and style
Project Manage copywriting-related projects from concept brief through completion.

What You'll Need

Proven experience as a copywriter, ideally within the financial industry or a regulated environment.
Portfolio with email, print ads, banner ads, social posts, and alike in campaign format.
A passion for writing and the ability to produce creative, compelling copy on tight deadlines.
Exceptional writing, editing, and proofreading skills with a focus on clarity and compliance.
Ability to adapt tone and style to align with brand voice and diverse audience segments.
Familiarity with financial industry terminology, trends, and customer needs.
Experience collaborating with creative and sales teams.
Excellent time management skills and ability to meet tight deadlines in a fast-paced environment.

Preferred Skills:

Knowledge of financial products like loans, credit solutions, or investment services.
Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Salesforce).
Familiarity with analytics tools to track campaign performance and inform content strategies.
Basic knowledge of design tools or platforms (e.g., Adobe Creative Suite, Canva) is a plus.

Average salary estimate

$72500 / YEARLY (est.)

min

max

$60000K

$85000K

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What You Should Know About Sales Copywriter, BHG Financial

Are you a creative spirit with a flair for words? We’re on the lookout for a talented Sales Copywriter to join our dynamic in-house creative team in the exciting world of finance! At our company, we believe in the power of persuasive writing that not only drives sales but also builds strong client relationships. As our Sales Copywriter, you will be responsible for developing engaging and high-impact copy across various marketing materials. From captivating email campaigns and social media ads to informative product descriptions, your words will be central to converting leads into loyal clients. Your deep understanding of financial products, combined with your knack for storytelling, will allow you to take complex concepts and turn them into accessible content that resonates with diverse audiences. You'll thrive in our collaborative environment, working closely with the marketing and sales teams to ensure our messaging aligns perfectly with our brand's mission. Plus, by staying on top of industry trends and best practices, you'll help elevate our communication strategies to new heights. If you’re passionate about writing compelling copy under tight deadlines and possess exceptional editing skills, we’d love to hear from you. Join us in making finance engaging and accessible, one word at a time!

Frequently Asked Questions (FAQs) for Sales Copywriter Role at BHG Financial

What are the primary responsibilities of a Sales Copywriter at this company?

As a Sales Copywriter at our company, you'll be tasked with creating high-impact copy for various financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, and more. Your role will involve collaborating with the in-house creative team and the marketing department to ensure our messaging is consistent with brand guidelines and marketing objectives.