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Senior Product Marketing Manager


Important:
This a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office (207 Queens Quay West) for a minimum of 3 days per week.

About Us:

Making fans - That’s what we’re all about! Since our humble beginnings in 2011, these two words have driven Big Viking Games to become the successful company it is today. We are focused on making our mark as a next-generation, live operations games company.

We believe that each Viking is unique and brings exponential value to the company. In return, we provide Vikings with the opportunity to solve problems through continuous learning and fostering feedback, ultimately mastering their craft. By investing in our Vikings and in new technologies, we can continue our success for years to come.

We are embarking on an adventure and rely on our team of skilled, enthusiastic, and collaborative Vikings to turn our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager for YoWorld, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and use market insights to boost both player engagement and revenue.

What you'll do:

  • Own primary product revenue and retention metrics 
  • Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
  • Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
  • Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
  • Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
  • Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Must-Haves:

  • 5-7 years of experience in product marketing
  • Proven track record in developing pricing frameworks and monetization strategies
  • 2+ years of leadership experience demonstrated by owning key revenue and retention metrics
  • Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies
  • Evidence of effectively communicating strategic insights to executive stakeholders
  • Some experience working in the gaming industry
  • Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making
  • Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks)
  • Excellent written and verbal communication skills for crafting cohesive product messaging
  • Strong analytical skills, with the ability to derive actionable insights from market research and data analysis
  • Experience setting and monitoring KPIs to evaluate campaign performance
  • Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A
  • Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights


Nice-to-Haves:

  • Extensive gaming and live operations background
  • History of managing real-time player engagement and in-game promotions
  • A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments
  • Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning)

  • Competitive salary, bonus program, Group Retirement Savings Plan matching & participation
  • Comprehensive benefits package (health, dental, and vision), including generous time off policies

Big Viking Games is committed to creating an inclusive and accessible environment for all candidates. We welcome applications from individuals of all abilities and will provide accommodations throughout the hiring process as needed. If you require any accommodations, please email hr@bigvikinggames.com so we can work with you to support your needs.

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CEO of Big Viking Games
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Albert Lai
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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Senior Product Marketing Manager, Big Viking Games

We're excited to introduce a fantastic opportunity for a Senior Product Marketing Manager at Big Viking Games! If you're a strategic thinker with a flair for creativity and a passion for gaming, this role could be your perfect match. Based out of our Toronto office, we're looking for someone who will bring their extensive product marketing experience to lead our initiatives for YoWorld. You'll play a vital role in shaping our monetization strategies, leveraging market insights to boost player engagement, and ensuring cohesive communication across various teams. With 5-7 years of experience under your belt, including two years in a leadership capacity, you'll be responsible for owning key revenue and retention metrics, as well as crafting compelling promotional campaigns. You’ll have the chance to work closely with our dynamic executive team, helping us navigate towards our future directions. At Big Viking Games, we believe that every Viking contributes uniquely to our journey, and we invest in your growth through continuous learning and innovative technologies. So if you’re ready to embark on this adventure with us, we encourage you to apply and join our mission in making fans around the globe!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Big Viking Games
What responsibilities does the Senior Product Marketing Manager at Big Viking Games have?

The Senior Product Marketing Manager at Big Viking Games is responsible for leading the product marketing strategy for YoWorld. This includes owning product revenue and retention metrics, developing and implementing monetization strategies, overseeing promotional campaigns, and managing integrated product communication initiatives. You'll work with various cross-functional teams to align objectives and drive player engagement and revenue.

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What qualifications are necessary to become a Senior Product Marketing Manager at Big Viking Games?

To qualify for the Senior Product Marketing Manager position at Big Viking Games, you should have 5-7 years of experience in product marketing, including 2+ years in leadership roles. A proven track record in developing pricing frameworks and monetization strategies is required, along with demonstrated expertise in data-driven decision-making and excellent communication skills. Familiarity with the gaming industry is also advantageous.

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What makes Big Viking Games unique for a Senior Product Marketing Manager?

Big Viking Games stands out as a next-generation live operations games company where creativity and collaboration thrive. As a Senior Product Marketing Manager, you'll be part of a company that values each team member's unique contribution and invests in their growth. The culture emphasizes continuous learning, problem-solving, and utilizing innovative technologies, offering a supportive environment for personal and professional development.

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How does the Senior Product Marketing Manager contribute to player engagement at Big Viking Games?

The Senior Product Marketing Manager plays a crucial role in boosting player engagement at Big Viking Games by crafting compelling marketing campaigns and defining monetization strategies that resonate with players. By leveraging player feedback and market insights, you'll be able to create targeted initiatives that drive retention and reactivation, ensuring a thriving player community.

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What opportunities for growth exist for a Senior Product Marketing Manager at Big Viking Games?

At Big Viking Games, the growth opportunities for a Senior Product Marketing Manager are abundant. By collaborating with cross-functional teams, engaging with executive leadership, and driving impactful strategies, you'll enhance your leadership skills while significantly contributing to the company’s success. The environment encourages innovation and the use of cutting-edge technologies, providing a platform for you to sharpen your skills and advance your career.

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Common Interview Questions for Senior Product Marketing Manager
How do you approach developing a monetization strategy in your role as a Senior Product Marketing Manager?

When developing a monetization strategy, it's essential to conduct thorough market research to understand player preferences and industry trends. You'll want to analyze existing pricing frameworks and revenue metrics while collaborating with financial planning teams. Share your insights on how you align with business objectives, leverage player feedback, and use data analytics to inform your pricing decisions.

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Can you give an example of a successful marketing campaign you launched?

When discussing a successful marketing campaign, highlight specific goals, strategies, and the measurable outcomes you achieved. Explain how you crafted the campaign based on player insights, the promotional offers you created, and any collaborations with cross-functional teams. Be sure to mention the impact it had on player engagement and revenue.

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What metrics do you consider most important in evaluating campaign performance?

In evaluating campaign performance, I focus on key performance indicators (KPIs) such as revenue growth, user retention rates, and engagement metrics. Discuss how these metrics help in understanding player behavior and the overall effectiveness of the marketing efforts. Being able to demonstrate a data-driven approach in your assessment will showcase your analytical skills.

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How do you integrate feedback from cross-functional teams into your marketing strategies?

Integrating feedback from cross-functional teams starts with effective communication. I encourage regular check-ins and brainstorming sessions to discuss initiatives and gather insights. Highlight your ability to synthesize information from various departments, such as Product and Operations, to create cohesive marketing strategies that reflect the company’s goals.

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What role does player feedback play in your marketing decisions?

Player feedback is invaluable in shaping marketing decisions as it provides direct insights into player preferences and behaviors. Discuss how you use surveys, community forums, and engagement analytics to gather this information, allowing you to tailor marketing strategies that align with player expectations and enhance their gaming experience.

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How would you manage risk when implementing a new pricing strategy?

Managing risk when implementing a new pricing strategy involves conducting thorough market analysis and scenario planning. Explain how you would identify potential revenue risks, utilize data analytics to predict outcomes, and develop contingency plans. This shows your ability to approach decision-making in a strategic, informed manner.

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What innovative technologies do you believe can benefit product marketing?

Innovative technologies such as AI-driven tools can significantly enhance product marketing by improving data analysis, campaign optimization, and customer segmentation. Share your experience with any specific technologies or tools you've utilized, explaining how they helped create more efficient marketing processes and strategic insights.

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Describe a time you collaborated with executive leadership. What was the outcome?

Collaboration with executive leadership often involves presenting data and strategic insights to guide decision-making. Provide an example of a successful project where you worked closely with executives, highlighting the approach you took to communicate effectively and the results achieved through this collaboration.

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What strategies do you use to create cohesive messaging across various marketing channels?

Creating cohesive messaging involves establishing a clear brand voice and aligning all content with the overall marketing objectives. Discuss your approach to developing integrated marketing campaigns that utilize multiple channels effectively, ensuring consistent messaging that resonates with the target audience.

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How do you stay updated with the latest trends in product marketing and gaming?

Staying updated with the latest trends requires proactive engagement with industry news, attending gaming and marketing conferences, and networking with other professionals. Discuss any resources you regularly use, such as blogs, podcasts, or webinars, and how you apply newfound knowledge to your strategies in the role of Senior Product Marketing Manager.

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Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
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Full-time, hybrid
DATE POSTED
April 16, 2025

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