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Senior Product Marketing Manager

We’re looking for a dynamic Senior Product Marketing Manager to join our team and play a critical role in bringing Billtrust’s products to market. This person will lead go-to-market (GTM) strategies, develop compelling messaging and positioning, and collaborate cross-functionally to drive product awareness, engagement, and adoption. This is a strategic and hands-on role requiring a blend of creativity, business acumen, and strong communication skills.

What You'll Do:

  • Develop a deep understanding of our target market and craft compelling, differentiated GTM strategies across multiple product lines and launch tiers
  • Manage execution of GTM initiatives including messaging, positioning, collateral development, and support of integrated marketing campaigns
  • Support sales enablement by maintaining high-value sales tools and resources to facilitate the selling process
  • Synthesize market, product, and customer insights to influence the roadmap and ensure a consistent, compelling customer experience in partnership with product management
  • Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to ensure alignment and seamless execution
  • Maintain ongoing customer and competitive intelligence to refine positioning and ensure relevancy in a fast-evolving market

What You’ll Bring:

  • 3–5 years of product marketing experience, or product management with GTM exposure
  • Proven B2B experience; SaaS or technology industry background preferred
  • Bachelor’s degree required; MBA is a plus
  • Fintech experience, particularly in accounts receivable, is preferred
  • Exceptional communication and storytelling skills
  • A responsible and accountable mindset
  • A self-starter attitude with strong ambition and a passion to learn and grow
  • Collaborative spirit with the ability to work across many teams and stakeholders
  • Demonstrable passion for marketing and delivering impactful customer experience

The expected base salary range for this position is $115,000-$150,000 annually.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.

 

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!  

What You'll Get:

  • Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!  
  • A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
  • Flexible Working Hours: We support your lifestyle- the results are what count.
  • Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
  • Sabbatical: A paid leave to reward longevity and commitment to Billtrust. 
  • Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
  • Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow.
  • Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved.
  • Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
  • Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.

Who We Are:

 

Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote

 

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Average salary estimate

$132500 / YEARLY (est.)
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$115000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Marketing Manager, Billtrust

Join Billtrust as a Senior Product Marketing Manager and take the helm in bringing innovative products to market! In this dynamic role, you'll be at the forefront of crafting go-to-market (GTM) strategies that set us apart in the fintech landscape. Your creativity and business savvy will come to life as you develop compelling messaging and collaborate with our talented teams across Product, Sales, Customer Success, and Marketing. You'll blend analytical insights from market research with your communication prowess to drive awareness and adoption of our solutions. Plus, this is a hands-on opportunity where you'll influence our product roadmap based on rich customer insights and competitive intelligence. Bring your passion for marketing, strong collaboration skills, and an eagerness to create outstanding customer experiences. At Billtrust, we not only value your expertise but also your diverse background. If you think you have what it takes, we encourage you to apply even if you don't meet every single qualification. Embrace flexibility with the option to work from anywhere, and enjoy our commitment to professional growth and a culture that genuinely embraces its values. Be a part of a movement that helps finance leaders control costs and enhance cash flow—not just another job, but a chance to impact how businesses are paid!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager Role at Billtrust
What are the primary responsibilities of a Senior Product Marketing Manager at Billtrust?

As a Senior Product Marketing Manager at Billtrust, your primary responsibilities will include developing GTM strategies for our products, creating compelling messaging and positioning, and managing the execution of marketing initiatives. You’ll work closely with various teams to align product marketing efforts and ensure a seamless customer experience.

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What qualifications are necessary for the Senior Product Marketing Manager position at Billtrust?

To qualify for the Senior Product Marketing Manager role at Billtrust, you should have 3–5 years of experience in product marketing or product management with exposure to GTM initiatives. A Bachelor’s degree is required, and an MBA is a plus. Experience in the fintech sector is ideal, especially relating to accounts receivable.

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How does Billtrust support employee growth and professional development for Senior Product Marketing Managers?

Billtrust is committed to fostering growth for Senior Product Marketing Managers through various programs, including mentorship opportunities, leadership development initiatives, and our Employee Resource Groups. We value continuous learning and provide resources to help you evolve in your career.

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What is the work culture like for a Senior Product Marketing Manager at Billtrust?

At Billtrust, the work culture for a Senior Product Marketing Manager is inclusive, flexible, and values innovation. We support a collaborative environment that empowers you to take ownership of projects within minimal bureaucracy while promoting a work-life balance through flexible hours and open PTO policies.

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What are the expected salary and benefits for the Senior Product Marketing Manager role at Billtrust?

The expected base salary for a Senior Product Marketing Manager at Billtrust ranges from $115,000 to $150,000 annually, depending on qualifications and experience. In addition to salary, employees enjoy numerous benefits including health insurance, 401(k) with company match, paid parental leave, and an opportunity for a paid sabbatical.

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Common Interview Questions for Senior Product Marketing Manager
How do you approach creating a go-to-market strategy?

When discussing your approach to a go-to-market strategy, emphasize your process for understanding the target market, identifying customer needs, and setting clear goals. Explain how you would collaborate with cross-functional teams to ensure alignment and how you would leverage market research and competitive analysis to inform your strategy.

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Can you provide an example of a successful product launch you've managed?

In responding to this question, share a specific example where you played a pivotal role in a product launch. Detail the steps you took in developing the messaging and executing the launch plan, and focus on the outcomes achieved, such as increased sales or customer engagement.

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What metrics do you use to measure the success of a marketing campaign?

Highlight the key metrics you prioritize, such as customer acquisition cost, return on investment, and customer engagement levels. Explain how you assess these metrics to evaluate campaign effectiveness and how they inform future marketing decisions.

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How do you stay updated on industry trends and competitor activity?

Discuss your methods for keeping abreast of trends and competitor developments, such as subscribing to industry publications, participating in webinars, and employing market intelligence tools. Emphasize the importance of leveraging this information in informing your marketing strategies.

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Describe a time you worked with sales teams to enhance product messaging.

Share a specific scenario where you collaborated with sales teams to refine product messaging. Focus on discussing the insights you gained from sales staff and how you adjusted your messaging to better resonate with potential customers.

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What role does customer feedback play in your marketing strategies?

Emphasize how you value customer feedback as a vital component in shaping marketing strategies. Discuss how you've incorporated feedback from surveys or direct customer interactions to improve product positioning and messaging.

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How do you manage competing priorities in a fast-paced marketing environment?

Explain your technique for juggling multiple priorities, using tools or methods for effective project management. Highlight your ability to remain organized, communicate transparently with stakeholders, and make data-driven decisions to prioritize efforts.

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Can you discuss your experience with digital marketing tools?

Talk about the digital marketing tools you’ve used in previous roles, such as CRM systems, email marketing software, or analytics platforms. Illustrate how these tools aided in executing successful campaigns and obtaining marketing insights.

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What is your process for developing product positioning?

Outline your structured approach to developing product positioning by researching competitors, understanding customer pain points, and articulating unique selling propositions. Mention the importance of aligning this positioning with overall business goals.

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Why are you interested in the Senior Product Marketing Manager position at Billtrust?

Share personal motivations that draw you to Billtrust, such as the company's focus on innovation in the fintech space or its pronounced commitment to diversity and employee growth. Connect your experiences and skills to the role to illustrate your suitability and enthusiasm.

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Billtrust is the leading innovator in AR automation in the US for nearly two decades and continue accelerating. They provide automated order-to-cash solutions that meet diverse buyer requirements and speed cash application.

4 jobs
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BADGES
Badge Flexible CultureBadge Global CitizenBadge Rapid Growth
CULTURE VALUES
Customer-Centric
Mission Driven
Dare to be Different
Inclusive & Diverse
Transparent & Candid
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 22, 2025

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