Job details

Sr Market Shaping & Development Manager

Primary Duties

This role involves owning and executing strategies around various key areas, including KOL (Key Opinion Leader) management, clinical value messaging development, advisory boards and peer-to-peer program development, while building strong relationships with medical societies and clinical guideline groups. The successful candidate will demonstrate a strong understanding of the healthcare industry, medical marketing, and have a proven ability to collaborate effectively with medical and clinical affairs and market access teams.

Create and execute strategies, programs and KPI’s to support KOL, CVM, AD Board, Peer to Peer, Speaker Programs and other innovative programs to drive clinical leadership within key market segments, revenue and achievement of ClinOps ambitions.
Collaboration with Medical and Clinical Affairs: Work closely with the medical and clinical affairs team to align marketing strategies with clinical data, medical education initiatives, and compliant communication.
Market Access Collaboration: Collaborate with market access teams to ensure market shaping strategies are aligned with payer and reimbursement considerations to optimize product access and uptake.
KOL Management: Identify, engage, and maintain relationships with Key Opinion Leaders in the industry. Collaborate with KOLs to develop strategic partnerships and incorporate their insights into marketing strategies.
Clinical Value Messaging: Oversee the development of compelling and evidence-based clinical value messaging to effectively communicate the benefits and differentiators of our products/services to healthcare professionals, key decision-makers, and customers.
Ad Boards: Plan and execute advisory board meetings to gain valuable insights from experts, shaping marketing strategies, and enhancing product positioning.
Peer-to-Peer Programs: Design and implement peer-to-peer programs that enable healthcare professionals to share knowledge, experiences, and best practices with their peers, fostering brand advocacy and loyalty.
Speaker Programs: Create and manage speaker programs that showcase our products/services, leveraging influential speakers to drive awareness and engagement.
Relationships with Societies and Guideline Groups: Cultivate strong relationships with medical societies, guideline groups, and other relevant healthcare organizations to promote collaboration and endorsement of our products/services.

Training & Education

Bachelor's degree in Marketing, Business, Healthcare, or a related field. Advanced degree preferred.

Experience

5+ years of experience in clinical marketing within the healthcare, pharmaceutical, or medical device industry, with a focus on market shaping and development.
3+ years of experience working with KOL’s

Knowledge, Skills & Abilities

Proven track record in KOL management, clinical value messaging, ad boards, peer-to-peer programs, and speaker programs.
Strong understanding of the healthcare industry, medical marketing trends, and compliance considerations.
Excellent communication and interpersonal skills, capable of influencing stakeholders at various levels.
Demonstrated ability to collaborate effectively with medical, clinical affairs and market access teams.
Analytical mindset with the ability to use data to drive strategic decisions. 6. Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.

Working Conditions & Physical Requirements

Ability to remain in stationary position, often standing, for prolonged periods

Travel

Domestic Travel Required 15-20%

bioMérieux Glassdoor Company Review

4.1

bioMérieux DE&I Review

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CEO of bioMérieux

Pierre BOULUD

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What You Should Know About Sr Market Shaping & Development Manager, bioMérieux

Are you ready to take your career to the next level? Join us as a Sr Market Shaping & Development Manager at our dynamic company! This role is an incredible opportunity to make a significant impact in the healthcare industry, where you'll own and execute strategies focused on engaging Key Opinion Leaders (KOLs) and developing compelling clinical value messaging. Your experience in medical marketing will shine as you collaborate with medical and clinical affairs, shaping strategies that align with clinical data and enhance product positioning. You'll be at the forefront of innovation, leading advisory board meetings and designing peer-to-peer programs that foster brand loyalty among healthcare professionals. This position requires a strategic thinker who can manage relationships with medical societies and guideline groups, ensuring our products are recognized and endorsed in the market. With your strong understanding of market access and a proven track record in KOL management, you'll develop relationships that drive clinical leadership and support revenue goals. If you have 5+ years of experience in the healthcare sector and a passion for influencing healthcare outcomes, this is your chance to shine! So, if you're looking for a role where you can combine your analytical skills, communication prowess, and industry knowledge to shape the future of healthcare, apply today!

Frequently Asked Questions (FAQs) for Sr Market Shaping & Development Manager Role at bioMérieux

What does a Sr Market Shaping & Development Manager do at the company?

A Sr Market Shaping & Development Manager at our company is responsible for creating and executing marketing strategies focused on KOL management, clinical value messaging, and advisory board development. This role entails collaboration with medical and clinical affairs teams to align marketing with clinical data and engage healthcare professionals through innovative programs.