Job details

Acquisition Campaign Manager

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence.

Job Description

The Acquisition Campaign Manager is a key part of a US Prepaid Wallet product launch team who in conjunction with the product leads and owners, will help develop and be responsible for the end-to-end execution of the product’s customer acquisition strategy. This role requires a combination of strategic mindset and desire to help launch and grow a new product, ability to understand and solve for the customer, data driven approach to decision making, and flawless coordination and organization.

The Details:

Location: Denver, CO or Remote
Duration: 6 months consulting role with potential extension
Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

In support of the product launch, drive acquisitions and early month on book engagement through customer focused and lifecycle targeted campaigns to meet defined product performance targets
Assist with developing and managing the execution of the customer acquisition and engagement strategy for the US Prepaid Wallet product across various channels, including retail, email, website, app, affiliate partnerships, sponsored placements, and social media.
Partner with Marketing and Communications teams to develop relevant materials for each channel focused on the awareness, acquisition, and early engagement stages of the customer lifecycle
Work with channel management teams to coordinate, schedule, and deploy acquisition campaign materials
Engage with other relevant internal and external stakeholders such as Product, Legal, Technology, advertising platforms to ensure strategies are implemented effectively
Design and manage performance monitoring and testing to understand effectiveness of acquisition strategies, utilizing a data driven approach to inform iterative enhancements

Qualifications

Required Skills & Qualifications

Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field.
5-8 years of customer acquisition strategy or product growth management experience in financial services with a specific cards or payments focus
Understanding of multi-channel customer acquisition strategies across brick-and-mortar, online, and paid advertising channels
Prior experience working with marketing and communications teams, to develop and execute relevant messaging and content to drive customer acquisition and engagement
Excellent communication skills with ability to both assist with the creation and proof reading of client messaging
Experience with A/B and incrementality testing design, execution, and monitoring
Experience with Excel and PowerPoint

Additional Information

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $55.00 - $60.00 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.

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Blend360 Glassdoor Company Review

4.1

Blend360 DE&I Review

4.1

CEO of Blend360

Patrick Hennessy

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Average salary estimate

$119400 / YEARLY (est.)

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max

$114000K

$124800K

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What You Should Know About Acquisition Campaign Manager, Blend360

If you're an innovative mind brimming with ideas and a punch for driving customer success, we invite you to check out the Acquisition Campaign Manager position at BLEND360, based in the vibrant city of Denver, CO. In this role, you'll be at the heart of the launch for our US Prepaid Wallet product, collaborating closely with product leads and owners to shape a powerful customer acquisition strategy from inception to execution. This role combines your strategic thinking with a passion for problem-solving, ensuring we craft campaigns that truly resonate with our audience. Your day-to-day will involve developing campaigns across various channels, including social media, retail, and email, all while building compelling messaging that speaks to our customers' needs. Besides working alongside talented marketing teams, you'll engage with vital stakeholders internally and externally to bring our vision to life. Your expertise in multi-channel acquisition strategies and your data-driven decision-making will be your toolkit for monitoring and refining our efforts, helping our new product soar. We're looking for someone who holds a Bachelor's Degree in a relevant field and has 5-8 years of experience in customer acquisition, specifically within the financial services sector. If you're ready to roll up your sleeves and drive success in a supportive environment where your contributions are celebrated, this is your calling at BLEND360!

Frequently Asked Questions (FAQs) for Acquisition Campaign Manager Role at Blend360

What are the key responsibilities of an Acquisition Campaign Manager at BLEND360?

As an Acquisition Campaign Manager at BLEND360, your primary responsibilities will include developing and executing customer acquisition strategies for the US Prepaid Wallet product. You'll drive campaigns across multiple channels, collaborate with marketing and communications teams to create targeted content, and engage with stakeholders to ensure the effectiveness of strategies. Performance monitoring and utilizing data-driven insights to inform campaign enhancements are also critical parts of the role.