Email Marketing Analyst (SQL) Opening #475082

As an Email Marketing Analyst at Rose International, your main responsibilities include creating and overseeing email campaigns, troubleshooting issues, connecting with cross-functional teams, and ensuring the integrity of the client brand through compliance with regulations like CCPA and GDPR. You'll also be responsible for monitoring workflow triggers and managing ad-hoc data requests to align with our evolving campaign needs.

For success as an Email Marketing Analyst at Rose International, you’ll need strong skills in SQL and experience with campaign orchestration tools such as Adobe Campaign. Excellent written and verbal communication skills, critical assessment capabilities, strong organizational skills, and a proactive approach to troubleshooting are also essential to thrive in this role.

The Email Marketing Analyst position at Rose International allows for a hybrid work model. While the role is primarily remote, the company prefers candidates to be onsite in Reynoldsburg, OH for initial onboarding and training, fostering teamwork and collaboration during the learning process.

Candidates interested in the Email Marketing Analyst position at Rose International should have at least one year of SQL experience and familiarity with campaign execution tools, especially Adobe Campaign. Strong communication abilities, organizational skills, and a keen eye for detail are also important qualifications to ensure success in this role.

The Email Marketing Analyst position at Rose International is currently offered as a temporary job, with an estimated duration of two months. However, the duration can be adjusted based on the client's business needs, offering flexibility and the potential for extended collaboration.

When creating an email marketing campaign, I start by defining clear objectives aligned with the campaign goals. I focus on audience segmentation, crafting compelling content, and designing an engaging layout before executing thorough testing on different devices and platforms to ensure functionality.

My experience with SQL includes using it to analyze customer data and campaign performance metrics. I have written complex queries to extract valuable insights, helping the team optimize future campaigns based on data-driven decisions.

To ensure compliance with CCPA and GDPR, I implement clear consent mechanisms in our email campaigns and conduct regular audits of our data handling processes. I also stay updated on legal changes and collaborate closely with the legal team to maintain compliance.

When troubleshooting campaign issues, I take a systematic approach by first identifying the root cause through thorough testing and data analysis. I document the issue, engage relevant team members, and propose actionable solutions to rectify the situation effectively.

In a previous role, I identified bottlenecks in our campaign approval process. By proposing a streamlined workflow that included more clear communication and set timelines, I significantly reduced turnaround times, leading to more efficient campaign executions.

I prefer using Adobe Campaign for its robust features that support automation, data segmentation, and personalization, which are essential for effective email marketing. Its integration with analytics tools also allows for better performance tracking.

I measure the success of an email marketing campaign through key performance indicators such as open rates, click-through rates, conversion rates, and ROI. Analyzing these metrics allows me to gauge effectiveness and inform future strategies.

In a hybrid work environment, I bring strong self-motivation, time management, and communication skills. I thrive on collaboration but also value focused time to complete tasks efficiently, ensuring that I meet deadlines while staying accessible to my team.

I stay current in email marketing by following industry thought leaders, participating in webinars, and reading relevant articles and journals. Engaging with communities on platforms like LinkedIn also provides insights into emerging trends and best practices.

A/B testing is a critical part of my email marketing strategy. It allows me to test different subject lines, content formats, and send times against each other to understand which variations yield the best engagement and conversion rates, ultimately driving better results.