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Copywriter - Mental Health Practice

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About Blueprint

At Blueprint, we’re on a mission to empower therapists with world-class tools so they can focus on what matters most—delivering exceptional mental health care.

Our AI assistant is purpose-built for therapists, automating the administrative tasks that slow them down and enabling them to operate at the top of their license. With Blueprint, therapists aren’t just managing their work; they’re supported by tools that understand the context of each client interaction. Compared to legacy software tools, Blueprint feels more like having the world’s best executive assistant at your side.

Today, over 40,000 therapists use Blueprint to enhance care for hundreds of thousands of clients. We’ve found strong product-market fit and are scaling rapidly to meet demand.

Our organization is very flat, and our team is intentionally small and talent-dense. We like people who are truthseekers, creative, and passionate about improving mental health care.

We’re a remote-first company (U.S. and Canada only, for now) and come together in person a few times a year to connect, have fun, and help shape the future of mental health care.

The Role

We’re looking for a creative, insightful copywriter who understands both mental health therapy and the business of being a therapist.

Most therapists aren’t just clinicians—they’re also small business owners, solo practitioners, or part of small group practices. They juggle clinical work, documentation, client relationships, marketing, billing, compliance, and more. This role is about speaking directly to that experience.

This role is ideal for someone who:
✔️ Has experience writing about mental health or working closely with therapists
✔️ Understands the unique challenges therapists face—not just in delivering care, but in running a business
✔️ Can write with empathy and credibility, using language that resonates with solo practitioners and small practice owners
✔️ Enjoys blending storytelling, education, and marketing to create engaging content

You’ll play a key role in helping therapists discover, understand, and adopt Blueprint’s tools—making their work easier, more efficient, and more effective.

What You’ll Do

Write clear, engaging content across multiple channels (social media, blog, email, website, product interface, white papers, and more)
Develop content that speaks directly to therapists, addressing both their clinical needs and their challenges as SMB owners
Translate clinical research, mental health trends, and practice management best practices into accessible, actionable content
Create educational materials, case studies, and thought leadership that help therapists improve both client outcomes and business operations
Collaborate with clinicians, designers, and marketing teammates to develop compelling content
Stay current on mental health trends, therapist business challenges, and industry shifts to ensure content is relevant and impactful
Leverage AI tools like ChatGPT, Midjourney, and DALL·E to brainstorm and enhance creative ideas

What You Bring

2 - 5 years of experience in copywriting, content creation, or journalism—preferably in mental health, healthcare, or health tech Vertical SaaS
Strong understanding of therapists and their business challenges—whether through professional experience, research, or personal passion. We have a strong preference for candidates who are current or formerly licensed therapists.
Ability to write in a tone that is empathetic, credible, and engaging for a therapist audience
Strong storytelling and editing skills, with a portfolio demonstrating your ability to simplify complex topics
Experience working with subject matter experts to ensure accuracy and nuance in mental health and business writing
A creative, proactive mindset with the ability to generate fresh, compelling content ideas
Strong project management skills—able to balance multiple writing projects and meet deadlines
Familiarity with SEO, social media, or digital marketing is a plus
Experience with AI content tools (ChatGPT, DALL·E, Midjourney) is a bonus

Why Join Blueprint?

Own and optimize the marketing execution engine—you’ll make sure everything runs efficiently.
Work with a high-caliber team that values organization and execution.
See tangible impact—your work will directly enable growth and scalability.
Remote-first culture—work from anywhere in the U.S. or Canada.
Mission-driven work—help mental health professionals succeed with better tools and technology.

Benefits:

Competitive salary and equity
100% remote – no office, no commuting
Health, dental, and vision insurance, with 75% of your premium covered by Blueprint
Semi-annual team gatherings (in Chicago!)
Unlimited PTO
Opportunities to grow with the company and shape our product
Hardworking, mission-driven, friendly coworkers

Blueprint is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Average salary estimate

$75000 / YEARLY (est.)

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$60000K

$90000K

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What You Should Know About Copywriter - Mental Health Practice, Blueprint

At Blueprint, we are on an exciting journey to empower therapists with innovative tools that allow them to focus on delivering outstanding mental health care. As a Copywriter for our Mental Health Practice, you'll be at the forefront of this mission, crafting content that connects with therapists and small practice owners who navigate the complexities of both treatment and business. Your role will be to create engaging pieces across various channels, from social media and blogs to newsletters and white papers, appealing to the unique experiences of therapists. You'll weave together storytelling, education, and marketing in a way that resonates deeply with your audience. With your insight into mental health challenges, you'll break down complex concepts and research into accessible content that not only informs but inspires action. Collaborating closely with our talented team, including clinicians and designers, you’ll bring your creativity to the table using AI tools to elevate your ideas. If you have 2-5 years of experience in copywriting, particularly in mental health or healthcare, and a deep understanding of the therapist's world, this position is a perfect fit. Join Blueprint, where every word you write has the potential to make a real impact in the lives of therapists and their clients.

Frequently Asked Questions (FAQs) for Copywriter - Mental Health Practice Role at Blueprint

What responsibilities does a Copywriter at Blueprint have?

As a Copywriter at Blueprint, your key responsibilities include creating clear and engaging content tailored specifically for therapists. You'll be writing across multiple platforms, including social media, blogs, and educational materials, addressing both clinical and business challenges therapists face. Collaborating with various team members, you’ll also translate clinical insights into actionable copy that helps therapists improve their practice.