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Marketing Communications Specialist

Job Description

BlueScope is an Australian-born global success story spanning 15 countries. Our team of over 16,500 people is our strength and we want our people to be safe, successful and well. We’re leaders and innovators in transforming steel into smart products and solutions that support society, today and in the future. We’re proud of brands, like COLORBOND ® steel that inspire and protect everything from hospitals to bridges and stadiums.

The Opportunity

Our Australian Steel Markets business is looking for a Marketing & Communications Specialist to join our Marketing team either based in Mascot or Port Kembla. As BlueScope continues to grow as a business, we continue to strengthen and develop our people.  We need to ensure we have the right mindsets, capabilities and skills to create and inspire smart solutions in steel to strengthen our communities for the future.

In this dynamic role, you will contribute to the growth of top and bottom-line performance through managing and optimising key marketing support systems and programs, and supporting communication campaigns and the management of key strategic brands. Gaining invaluable exposure to various exciting marketing projects, you will work with our iconic Australian brands, such as COLORBOND® steel and TRUECORE® steel products. 

You’ll work alongside a supportive, experienced, and diverse team where your ideas and contribution will be valued and encouraged. Based in either our Port Kembla or Mascot office, you will have access to free on-site parking, access to health and wellbeing initiatives including Finess Passport and Employee Assistance Program (EAP).

What Will You Do? 

As a valued team member of the marketing communications team, you will be responsible for:

  • the management and delivery of key customer and marketing support functions including our Warehouse Management System, point-of-sale, merchandising, collateral and asset management 
  • supporting the Marketing Team across key administration duties including budget management, stock management and forecasting, process management of systems and project management tools
  • supporting customer co-operative marketing initiatives including the management and execution of process, allocation of resourcing and managing and advising on incoming campaigns.  
  • providing reporting and measure return on investment for implemented marketing activities and look for opportunities to enhance the process
  • actively communicate and manage key stakeholders including Sales and support Brand Managers and Segment Managers across all marketing communication elements
  • assist and support cross channel marketing and campaign messaging across media including social, digital, eDM, print, OOH, events and promotions, targeting key audiences

More About You

With your consumer and/or business to business marketing experience, you are proactive, self-driven and enjoy working collaboratively within a team.  In addition, you will bring:

  • high level of organisational and administrative skills, attention to detail with a customer focus and commercial mindset
  • process orientated, with the initiative to optimise and create efficiencies
  • a willingness to learn and demonstrate an ambitious and optimistic approach to tasks
  • excellent stakeholder management skills with confident communication, managing internal stakeholders and external agencies
  • proven experience with activating communications and communications campaigns
  • demonstrated experience in project and events coordination management

Why BlueScope

As we’re creating strength for the future through our people, products and solutions, BlueScope gives you opportunities to innovate, learn and grow with the business, supported by inclusive leadership and a positive, passionate team. At BlueScope, you’ll:​

  • Learn and develop as you grow. With opportunities to build skills specific to your role and aspirations, our lifelong learning culture will support your future career pathways.​
  • Create innovative solutions. Seek better, smarter ways to solve problems, create sustainable solutions and make things happen.​
  • Experience connection and care. Experience a positive, inclusive work environment where we look out for each other’s safety and wellbeing.​
  • Deliver work that matters. Every action you take matters in delivering for our customers and strengthening communities for the future. We value what you do. ​

At BlueScope, we offer work-life flexibility through our B-flex program. We’re committed to fostering an inclusive environment where every employee feels respected and valued to be their authentic selves, and welcome people of all backgrounds, skills, experiences and perspectives. We encourage Women and First Nations people to apply. We’re passionate about driving sustainability outcomes that matter to our communities, including action on climate and our 2050 net zero goal.​

Bring your energy and make your mark, as, together, we drive Our Purpose: “We create and inspire smart solutions in steel, to strengthen communities for the future.” ​

Come and discover us at www.bluescope.com/auscareers

Join us, creating strength for the future.

Applications close Sunday 11th May 2025

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Marketing Communications Specialist , BlueScope

Are you ready to shape the future with your creativity? BlueScope is on the lookout for an enthusiastic Marketing Communications Specialist to join our vibrant marketing team in Mascot, NSW. As a pivotal part of our Australian Steel Markets business, you'll help us leverage our iconic brands like COLORBOND® steel and TRUECORE® steel. In this exciting role, you will manage key marketing support systems and spearhead communication campaigns that not only enhance brand visibility but also enable us to connect more deeply with communities across Australia. At BlueScope, we pride ourselves on our innovative approach, so you'll be involved in a variety of marketing projects that are not only fun but are crucial for the growth of our business. With a strong focus on collaboration, you'll work closely with a diverse team that values your ideas and contributions. If you're someone who thrives on designing smart solutions, enjoys engaging with various stakeholders, and has a flair for project management, we want to hear from you! Plus, you'll enjoy perks such as free parking and health initiatives, making your work life balanced and fulfilling. So why wait? Join us at BlueScope and be part of a team that truly believes in creating strength for the future!

Frequently Asked Questions (FAQs) for Marketing Communications Specialist Role at BlueScope
What are the key responsibilities of a Marketing Communications Specialist at BlueScope?

As a Marketing Communications Specialist at BlueScope, you will manage and deliver key marketing support functions, oversee customer co-operative marketing initiatives, and assist with various communications campaigns across diverse channels including social media, print, and events. Your role will also involve reporting on the return on investment for marketing activities and facilitating stakeholder communications.

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What qualifications are needed for the Marketing Communications Specialist role at BlueScope?

Candidates applying for the Marketing Communications Specialist position at BlueScope should ideally have experience in consumer or business-to-business marketing, strong organizational skills, and a proven track record in project management. Familiarity with communication activation and stakeholder management will also be beneficial in fulfilling this role.

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How does the Marketing Communications Specialist contribute to BlueScope's business goals?

The Marketing Communications Specialist plays a crucial role in driving both top and bottom-line performance at BlueScope. By optimizing marketing systems and supporting effective communication campaigns, you will help the company not only reach key audiences but also reinforce the value of our products and initiatives, directly contributing to business growth.

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What type of work environment can I expect as a Marketing Communications Specialist at BlueScope?

At BlueScope, you'll experience a positive, inclusive work environment where collaboration and innovation are encouraged. The company emphasizes the importance of team contributions and fosters a culture of learning and growth, making it an ideal place for individuals who thrive on creativity and teamwork.

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What opportunities for growth and development are offered for the Marketing Communications Specialist at BlueScope?

BlueScope offers a lifelong learning culture that supports employee development specific to their roles. As a Marketing Communications Specialist, you will have access to various opportunities to build new skills, explore different aspects of marketing, and pursue your career aspirations within a collaborative and supportive environment.

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Common Interview Questions for Marketing Communications Specialist
Can you explain your experience with managing marketing campaigns?

Certainly! When discussing your experience with managing marketing campaigns, focus on specific examples that highlight your involvement. Discuss the planning, execution, and evaluation stages of the campaigns you've managed, showcasing your role in optimizing strategies and achieving desired outcomes.

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How do you prioritize tasks in a fast-paced marketing environment?

In a fast-paced marketing environment, prioritization is vital. Explain how you assess the urgency and importance of tasks, possibly using project management tools or methods like the Eisenhower Matrix. Share examples of how you’ve successfully managed competing deadlines and ensured consistency in delivering quality marketing materials.

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What strategies would you use to optimize the use of marketing support systems?

When discussing strategies for optimizing marketing support systems, emphasize your analytical skills. Talk about evaluating existing processes, identifying inefficiencies, and implementing improvements that streamline workflows and enhance communication. Your proactive approach to suggesting innovative solutions will resonate with interviewers.

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How do you manage stakeholder communications effectively?

Managing stakeholder communications requires strong interpersonal skills. Describe how you build relationships, ensure transparency, and maintain regular updates with internal and external stakeholders. Provide examples where effective communication led to successful project execution and satisfaction among all parties involved.

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Can you provide an example of a successful marketing project you’ve coordinated?

When talking about a successful marketing project, be specific. Outline the project objective, strategies implemented, challenges faced, and the results. Use metrics where possible, such as increased engagement or sales figures, to highlight your contributions and the project's impact.

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What role does data analysis play in your marketing strategy development?

Data analysis is crucial in marketing strategy development. Explain how you use data to understand market trends, audience behavior, and campaign performance. Discuss tools you’re familiar with for gathering insights and how you've used that information to refine your strategies for better outcomes.

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How do you ensure your marketing messaging resonates with different audiences?

To ensure marketing messaging resonates with different audiences, I conduct thorough audience research and segmentation. Discuss how you develop tailored messaging based on insights about demographic preferences and behavior, and share an example where adapted messaging improved engagement or conversion rates.

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Describe your approach to budgeting for marketing initiatives.

When discussing budgeting for marketing initiatives, outline your approach to estimating costs, tracking spending, and ensuring resources are allocated effectively. Highlight any tools you use for budget management and how you've previously maintained financial accountability while achieving marketing goals.

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How would you handle negative feedback on a marketing campaign?

Handling negative feedback involves a constructive approach. Explain how you would assess the feedback, gather data to understand the concerns, and engage with stakeholders to address issues. Emphasize the importance of turning feedback into actionable insights for future campaigns.

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What motivates you to work in marketing, particularly in the steel industry?

Express your passion for marketing as a dynamic field and how working in the steel industry allows for unique storytelling and impact. Discuss the significance of sustainable solutions and how marketing can shape public perception and drive positive change, which could resonate with BlueScope’s mission.

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Since 1915 the steel industry has been an essential part of Australia and its economy. BlueScope's heritage traces back to the very beginning. Our history has always been in steelmaking - but the future lies in selling Australian innovation, tec...

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