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Copywriter

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As a Copywriter you’ll support our Marketing team, writing content that informs and engages our prospects and customers across a variety of platforms.  Your copy should capture the attention of our target audience and communicate the right message.  For this, you’ll need an understanding of our ideal customers’ pain points and outstanding writing skills. 

You’ll partner with cross functional teams including marketing communications, product marketing, demand generation, and sales enablement to write materials for a variety of campaigns, email nurture, website, product launches, collateral, blog, events, and more. This is an exciting opportunity to take Boulevard to the next level as we grow into new markets.  

What you’ll do here:

  • Develop compelling written content for Boulevard’s brand and services for use across a variety of channels
  • Liaise with subject-matter experts to understand our technology and product in order to create clear and engaging messages
  • Build a deep understanding of our target audiences and customers to inform copy choices
  • Work with Sales Enablement and Content Strategy Director to write emails for prospects to engage with content and request a demo via sales Outreach sequences, marketing nurture, and event lead follow up
  • Collaborate with product marketing to create marketing materials and web copy to support product launches 
  • Ghost write or edit guest contributor blogs or other posts as needed
  • Support Brand Manager to write materials for events, advertising, and direct mail when needed 
  • Work closely with our Brand Manager to ensure all copy aligns with the Boulevard brand and voice 


What you’ll need to thrive here:

  • A sophisticated grasp of writing fundamentals: grammar, brand voice, and tone
  • A portfolio that shows experience writing for a variety of mediums, especially emails, web copy, blogs, and collateral 
  • Attention to detail, a refined editorial eye, and interest in technology and the self-care industry
  • Curiosity and knowledge about prospect and customer motivations & pain points and the ability to create materials that influence them to choose and grow with Boulevard 
  • The ability to write creatively about complex subjects in a human and authentic voice while supporting business objectives (vertical differences, keyword incorporation; A/B testing; pivoting tone by channel, etc)
  • Able to interpret feedback and apply critiques when multiple edits are needed
  • Great communicator, collaborator, and multi-tasker who thrives in a fast-paced, deadline-driven environment
  • Experience working in a request queue/project management environment or willingness to learn
  • 1-2 years of copywriting experience, preferable for an in-house marketing team or agency in the technology, fashion, or beauty space
  • Bachelor's degree or equivalent experience in a related field

How we'll take care of you:

Your total budgeted cash compensation for this role is between $80,850 - $115,500 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement. 

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

  • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. 

  • 🏝 Take a break whenever you need with our flexible vacation day policy. 

  • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 

  • 💚 Family planning resources and specialized support programs. 

  • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. 

  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

 

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Boulevard Glassdoor Company Review
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Boulevard DE&I Review
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CEO of Boulevard
Boulevard CEO photo
Matt Danna
Approve of CEO

Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve. Developed in collaboration with industry-leading owner...

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BENEFITS & PERKS
Dental Insurance
Vision Insurance
FUNDING
TEAM SIZE
DATE POSTED
July 19, 2024

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