Manager Digital Media & Social Engagement

The Manager Digital Media & Social Engagement at Boyd Gaming Corporation oversees various vital functions including social media management, influencer marketing, and digital advertising strategies. This role encompasses the creation of engaging content, the management of reputation-related responses, and the analysis of performance metrics for digital campaigns. Additionally, this position requires collaboration with property marketing teams to enhance advertising campaigns and support the brand across several venues.

To apply for the Manager Digital Media & Social Engagement role at Boyd Gaming Corporation, candidates typically need a Bachelor's degree in business, marketing, or communications, along with 3 to 4 years of experience in online marketing, focusing on social media management, reputation management, and team leadership. Experience in the casino or travel industry is a plus, and proficiency in digital platforms such as Sprout Social and Google Ads is highly preferred.

The work environment for the Manager Digital Media & Social Engagement role at Boyd Gaming Corporation is dynamic and fast-paced. This role involves leading a team of social media specialists and working closely with property marketing teams. Additionally, the position requires travel to various properties, which means adaptability and strong organizational skills are crucial. Flexibility regarding work hours is also necessary since events may occur during evenings and weekends.

Boyd Gaming Corporation is committed to fostering career development for its employees, including the Manager Digital Media & Social Engagement role. The company provides opportunities for training and skill development, encouraging employees to pursue certifications relevant to marketing and digital media. Furthermore, collaboration with various teams provides exposure to different aspects of the gaming and hospitality industries, supporting professional growth and advancement.

Successful candidates for the Manager Digital Media & Social Engagement position at Boyd Gaming Corporation should possess strong communication and writing skills, attention to detail, and excellent project management abilities. Experience in customer service is also crucial, as the role requires serving as a liaison between corporate headquarters and the properties. Additionally, a deep understanding of social media trends, influencer marketing, and digital analytics tools will significantly contribute to success in this role.

In answering this question, highlight your previous roles where you managed social media platforms. Discuss specific strategies you implemented, the tools you used for scheduling and analytics, and how your efforts increased engagement and follower growth. Providing quantifiable results can strengthen your response.

To effectively address negative reviews, it's essential to demonstrate empathy and professionalism. Describe a past experience where you resolved a similar issue, detailing your approach to communication and the steps taken to rectify the customer's concern, ultimately turning a negative experience into a positive one.

When asked about strategies for improving digital engagement, think creatively. Discuss various tactics like running targeted ad campaigns, collaborating with influencers, creating engaging content series, and utilizing tools for monitoring and analyzing engagement metrics to tailor content that resonates with your audience.

Explain the key performance indicators (KPIs) you track for social media campaigns, such as engagement rates, reach, conversions, and follower growth. Describe your process of analyzing these metrics to gauge success and make data-driven decisions for future campaigns.

Provide an example of a project where you successfully led your team. Discuss the methods you used to foster collaboration, assign tasks, and maintain motivation throughout the duration of the project, and highlight the positive outcomes resulting from your leadership.

Discuss your experience with social media analytics tools you'll use at Boyd Gaming Corporation, such as Sprout Social or Meta Business Manager. Explain why these tools are your go-to, citing their reporting capabilities, user-friendliness, or specific features that enhance your ability to strategize effectively.

Emphasize your proactive approach to staying informed by following industry blogs, attending webinars, and joining relevant professional groups. Mention specific publications or influencers you trust to provide insights on emerging trends in digital media and social engagement.

Share a specific example of an influencer marketing campaign you managed, including the objectives, influencers you collaborated with, and how you tracked the effectiveness of the campaign. Discuss the results achieved and any lessons learned that you would apply to future campaigns.

When tackling the creation of a content calendar, discuss your organized and collaborative process. Highlight how you would gather input from property marketing teams, conduct research on trending topics, and ensure that the content reflects each property’s unique branding and audience needs.

Elaborate on the importance of empathy, responsiveness, and communication in providing excellent customer service, especially in a digital context. Provide examples of how you have successfully utilized these skills to build rapport and address concerns in a previous role.