Remote SEO Strategist - South Africa

As a Remote SEO Strategist at Brafton, you'll be tasked with crafting competitive audits, reports, and proposals. You'll utilize tools like SEMRush and Hrefs to assess clients’ website health, identify errors, and seize opportunities for optimization. Your responsibilities will include executing SEO-specific tasks, conducting research for UX redesigns, and collaborating with various teams to implement SEO strategies.

To qualify for the Remote SEO Strategist role at Brafton, candidates should possess 3-5 years of experience in managing or contributing to SEO programs, ideally in an agency setting. An advanced understanding of technical SEO concepts and cross-channel marketing principles is essential, along with strong written and verbal communication skills, and proficiency in Microsoft Office, particularly Excel.

Successful candidates for the Remote SEO Strategist position at Brafton should have experience with industry-standard tools such as SEMRush, Hrefs, Google Analytics, and Google Search Console. Familiarity with technical SEO platforms like Botify, Sitebulb, and Screaming Frog will also be beneficial.

At Brafton, the SEO landscape evolves rapidly, and as a Remote SEO Strategist, being a constant learner is crucial. Staying updated on recent developments such as Core Web Vitals and E-A-T will empower you to devise effective strategies. Your curiosity will not only enhance your own skills but also enrich team knowledge and improve client outcomes.

Yes, candidates with a proven track record of success in managing SEO campaigns, particularly for medium to large eCommerce brands, will be highly regarded for the Remote SEO Strategist role at Brafton. This experience indicates a familiarity with the unique challenges and requirements that accompany eCommerce SEO.

As a Remote SEO Strategist at Brafton, you can expect a collaborative and fast-paced work environment. You will interact with various teams and clients while working from the comfort of your own space in South Africa. Strong communication and relationship-building skills will be essential to thrive in this setting.

Successful Remote SEO Strategists at Brafton should possess strong people skills, including excellent communication, problem-solving, and relationship-building abilities. Being analytical, detail-oriented, and having a positive attitude will also contribute to your success in the role.

In preparing my SEO strategies, I extensively use tools like SEMRush and Google Analytics. For instance, I analyze traffic patterns and identify opportunities through keyword research in SEMRush, which allows me to optimize content effectively for better rankings.

My approach to an SEO audit begins with understanding the client's goals and current performance metrics. I then utilize software tools to assess on-page SEO factors, technical issues, and backlink profiles. I deliver clear, actionable insights and a prioritized action plan to enhance their online presence.

I regularly follow SEO blogs, attend webinars, and participate in industry forums. Staying connected with fellow professionals also helps me exchange insights, ensuring that I remain informed about Google algorithm updates and best practices in the SEO landscape.

In one of my previous roles, I managed a campaign for an eCommerce brand that included comprehensive keyword research, optimizing product pages, and building a robust backlink strategy. This resulted in a 50% increase in organic traffic and significantly boosted sales over six months.

One significant challenge was adapting to algorithm changes that affected rankings. I responded proactively by updating our strategies and optimizing existing content. I collaborated closely with content writers to focus on high-quality, relevant content, which helped recover and enhance our rankings.

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s crucial in SEO as search engines favor content that demonstrates these qualities. I ensure that all content meets E-A-T standards by collaborating with qualified experts and maintaining high content quality, which directly contributes to ranking improvement.

Success in an SEO campaign can be measured through various metrics, including organic traffic, keyword rankings, bounce rates, and conversion rates. I set specific KPIs aligned with client goals and regularly review these metrics to analyze performance and adjust strategies as necessary.

Technical SEO is foundational to an effective SEO strategy. It ensures that search engines can crawl and index a site efficiently. Implementing technical SEO best practices, such as optimizing loading speeds and ensuring mobile responsiveness, enhances user experience, which ultimately boosts rankings.

Backlinks are vital for improving domain authority and search rankings. I take a strategic approach to link building by focusing on acquiring high-quality links from reputable sites relevant to the client's industry, leveraging content, outreach, and partnerships to generate these valuable backlinks.

To enhance local SEO, I optimize Google My Business profiles, ensuring all information is accurate and up-to-date. Additionally, I implement location-based keywords, gather reviews, and build citations. This localized approach increases visibility in local searches, driving more traffic to clients' local offerings.