Senior Manager, SEO - job 1 of 2

As a Senior Manager, SEO at Brainlabs, your primary responsibilities include delivering highly successful SEO campaigns that exceed client KPIs and budget expectations. You'll define delivery plans, optimize strategies, and serve as a primary contact for clients on daily tasks. Additionally, you will mentor junior team members, contribute to the development of best practices and guidelines, and continuously track and enhance campaign performance through innovative automation.

To be considered for the Senior Manager, SEO role at Brainlabs, you should have a strong track record in SEO delivery with at least three years of experience. You'll need a deep passion for SEO, excellent communication skills, proficiency in data analysis, and a methodical approach to processes. A proven ability to optimize campaigns and adopt new technologies will also be crucial in this role.

In your role as Senior Manager, SEO, you play a critical part in driving the team's success at Brainlabs by delivering high-quality campaigns that not only meet but exceed client expectations. You'll actively mentor team members to enhance their skills, promote innovative strategies, and help shape the SEO offering by developing robust processes that lead to better client satisfaction and outcomes.

Brainlabs promotes a culture-first environment, meaning that the well-being and development of employees come first. As a Senior Manager, SEO, you'll thrive in a collaborative atmosphere where continuous learning, mentorship, and innovation are encouraged. The Brainlabs Culture Code embodies the principles that enhance teamwork, creativity, and a shared commitment to success, enabling all team members to excel together.

The current salary range for the Senior Manager, SEO position at Brainlabs is between $85,000 and $100,000 USD. This competitive package reflects the high value we place on SEO expertise and the impact this role has on our clients' success. Additionally, as part of our culture, we ensure our team members receive supportive resources to further enhance their careers.

Talk about specific campaigns you've led, focusing on your strategies, the tools you used for analysis, and the results achieved, especially how you exceeded KPIs. Highlight challenges you faced and how you overcame them, demonstrating your problem-solving skills.

Share your methods for staying informed, whether through blogs, SEO forums, webinars, or industry conferences. Mention any particular SEO thought leaders or resources you follow, emphasizing your commitment to continual learning and adaption.

Discuss the tools you're proficient with, such as Google Analytics, SEMrush, or Ahrefs. Illustrate how you utilize these tools to track performance, conduct keyword research, and optimize strategies based on the insights gathered from your analyses.

Explain the key performance indicators that you prioritize, such as organic traffic growth, keyword rankings, and conversion rates. Share examples of how you've set measurable goals and adjusted strategies based on campaign performance.

Be honest about a specific campaign, detailing the factors that contributed to its challenges. Focus on what you learned from the experience, any adaptations you made, and how you communicated with clients about the outcome to maintain their trust.

Describe your philosophy on mentorship. Discuss how you support team members in their professional growth, the importance of knowledge sharing, and any successful mentoring experiences that led to improved performance or confidence in their roles.

Outline your process for conducting keyword research, including identifying goals, leveraging tools, and analyzing competitors. Highlight how you ensure that the selected keywords align with the client’s objectives while considering search intent.

Discuss your strategies for building strong relationships with clients, including regular updates, transparency about challenges, and discussions around campaign progress. Emphasize your commitment to understanding their needs and providing insightful recommendations.

Share insights into common pitfalls like neglecting mobile optimization, outdated content strategy, or overlooking local SEO. Include examples of how you've helped clients avoid these mistakes or rectify them when they occurred.

Explain how SEO interacts with channels like content marketing and social media. Discuss your experience collaborating with other teams to create cohesive strategies, sharing data insights, and demonstrating the value of a unified approach.