Senior Director, Paid Search

As a Senior Director, Paid Search at Brainlabs, your key responsibilities will include planning, delivering, and measuring high-impact campaigns that drive returns for clients. You will lead initiatives, manage resources effectively, and ensure that work aligns with the high standards set by the agency. Additionally, you’ll be a senior point of escalation for client needs, while fostering a culture of innovation through technology adoption and process optimization.

To apply for the Senior Director, Paid Search position at Brainlabs, you should have a strong background in paid search with at least 7 years of experience. A proven record of optimizing campaigns through automation and a developing understanding of how various channels interact are essential. Exceptional communication skills, attention to detail, and a passion for team development will also set you apart as a candidate.

Brainlabs is deeply committed to its culture-first approach, which is highlighted in its Culture Code. For the Senior Director, Paid Search, this means contributing to a collaborative environment that values continuous learning and personal growth. The culture encourages shared values and active participation in creating a workplace where innovation thrives and team members support each other in achieving exceptional results.

At Brainlabs, as a Senior Director, Paid Search, you will have numerous opportunities for career growth including leading high-impact initiatives, networking with industry leaders, and driving the paid search best-practice roadmap. The culture of continuous development means you will always have access to learning certifications and resources that help you advance your career while making valuable contributions to the agency.

The expected salary range for the Senior Director, Paid Search position at Brainlabs is $130,000 to $150,000 USD, in line with industry standards and your level of experience. In addition to competitive pay, Brainlabs offers a culture-focused work environment that brings various benefits related to personal development, collaborative work, and a commitment to equality and diversity in the workplace.

When asked about your experience with optimizing paid search campaigns, provide specific examples of campaigns you have worked on, the challenges faced, and the strategies you implemented. Highlight your understanding of analytics tools and how you utilized data to drive decisions and improve campaign performance.

In response to inquiries about your leadership strategies, discuss your approach to fostering collaboration and development within your team. Emphasize communication and feedback techniques, how you set clear expectations, and your commitment to mentoring team members to help them grow their skills and achieve their goals.

When discussing how you stay updated, mention specific resources such as industry blogs, webinars, and networking events. Discuss how these sources have informed your strategies and allowed you to implement best practices within your campaigns at Brainlabs.

In answering this question, list several tools you use for paid search management, such as Google Ads, SEMrush, or Bid Management tools. Elaborate on why you find these tools beneficial in terms of performance tracking, automation, and reporting.

Share a specific challenge from a past client campaign, detailing the problems encountered, your thought process, and actions taken to resolve the issues. Focus on the outcome and any insights gained that would apply to your role as Senior Director at Brainlabs.

Discuss your understanding of critical metrics such as CTR, ROAS, CPC, and conversion rates. Highlight how these metrics influence your decision-making and how you balance multiple metrics to gauge campaign success effectively.

In response to technology-related questions, articulate how you leverage technology for automation, performance analysis, and optimization of campaigns. Explain your views on continuous improvement and adopting new technologies to stay competitive in the market.

Discuss your strategy for integrating various channels such as paid search, social media, and display advertising. Explain how you analyze data across channels to ensure a cohesive approach that maximizes marketing effectiveness.

Describe your methodology for setting and managing budgets in paid search campaigns. Highlight how you allocate resources while ensuring maximum ROI, and provide examples of how you navigated budget adjustments in response to performance fluctuations.

When asked about what sets Brainlabs apart, emphasize the unique culture-first approach and commitment to collaboration that fosters innovation. Discuss how these principles contribute to successful client relationships and drive business impact, making Brainlabs stand out in the industry.