Digital Advertising Strategist

As a Digital Advertising Strategist at Break Something, you will develop, launch, and optimize campaign strategies focused on fundraising, acquisition, and voter contact. You'll manage budgets and analyze performance metrics to inform future strategies. Additional duties include collaborating with creative teams to produce engaging ad content and communicating with clients about campaign effectiveness.

Ideal candidates for the Digital Advertising Strategist role at Break Something should have experience with major advertising platforms like Meta and Google. Familiarity with political CRMs and data tools like NGP and Act Blue is highly preferred. A creative mindset coupled with strong analytical skills will help candidates thrive in this position.

Break Something is committed to creating a nurturing environment for growth and learning. As a Digital Advertising Strategist, you'll have access to resources and training that will enhance your skills in digital media marketing, adapt to new technologies, and contribute creatively to various projects.

Yes, while the Digital Advertising Strategist at Break Something may occasionally need to work evenings and weekends during peak times, we value work-life balance and strive to maintain flexibility in our schedules to accommodate the evolving needs of our team and clients.

A Digital Advertising Strategist at Break Something can look forward to an impressive benefits package. This includes 100% employer-paid premiums for a platinum-level medical plan, dental, and vision insurance, 401(k) with employer match, generous paid time off, and more, all designed to support your well-being and work-life balance.

Certainly! When developing a digital advertising campaign, I begin by understanding the client's goals and target audience. After that, I conduct thorough market research and competitive analysis to inform my strategies. Next, I outline a campaign plan that includes creative concepts, budget allocation, and key performance indicators to measure success.

In my experience as a Digital Advertising Strategist, key metrics include click-through rates (CTR), conversion rates, return on ad spend (ROAS), and customer acquisition costs. Monitoring these metrics helps me make informed adjustments to maximize campaign performance and ensure alignment with client objectives.

When faced with underperforming campaigns, I first analyze data to identify potential issues, such as audience targeting or ad creative. I then collaborate with the team to brainstorm and implement adjustments, whether that's tweaking the messaging, experimenting with different visuals, or shifting budget allocations to better-performing ads.

I utilize a variety of tools to track and analyze campaign performance, including Google Analytics, Meta Ads Manager, and specialized report-generating software. These tools allow me to gather essential data, visualize trends, and create actionable insights that drive our strategies forward.

I stay updated on trends in digital advertising by regularly reading industry blogs, attending webinars, and participating in relevant online communities. Networking with fellow professionals and attending conferences also helps me gain insights into new strategies and innovations in the field.

Absolutely! One successful campaign I led focused on a fundraising initiative for a non-profit. By utilizing targeted ad placements on social media and Google, we crafted compelling messaging that resonated with the audience. As a result, we achieved a 150% increase in donations compared to the previous campaign.

Collaboration is crucial when developing ad content. I make it a point to communicate clearly about campaign goals and provide any pertinent performance data to the creative team. Regular brainstorming sessions and feedback loops help us refine concepts and produce engaging content that speaks to our target audience.

I have worked on several political campaigns where I was responsible for developing and implementing digital strategies for voter outreach and fundraising. This experience has given me a deep understanding of the unique challenges and nuances involved in political advertising.

When juggling multiple campaigns, I prioritize by assessing urgency and strategic importance. I use project management tools to keep track of timelines and deliverables while maintaining constant communication with team members to ensure we're aligned on priorities and goals.

One of the challenges of being a Digital Advertising Strategist is keeping pace with the rapidly changing landscape. However, I view this as an exciting aspect of the role because it motivates me to continuously learn and adapt my strategies to stay ahead of trends and deliver the best results for clients.