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Marketing Operations Associate - job 1 of 2

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Brightwheel is seeking a skilled Marketing Operations Associate to enhance marketing initiatives through technical management and data-driven strategies in a fully remote team environment.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Manage and optimize marketing systems, support demand generation initiatives, and oversee project management requests to drive efficiency and process improvements.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: 2-3 years in marketing operations, experience with HubSpot and Salesforce, strong organizational and multitasking abilities, and excellent collaboration skills.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Experience in B2B marketing within a SaaS or high-tech organization is preferred; project management experience is required.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote (within the US)

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $62000 - $95000 / Annually



Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $175 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban. 

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work. From decision making, to how we operate, we ground ourselves in our Leadership Principles every day. 

Who You Are

Brightwheel is seeking an exceptional Marketing Operations Associate to join the Marketing Operations team. This role is critical to drive growth strategies that are scalable, efficient, and data-driven. The ideal candidate will have a healthy balance of operations, technical, and analytical experience to design and implement innovative processes and solutions that enable our marketing efforts. Key responsibilities include managing our MarTech technologies, standardizing processes, and helping the team make smart, data-driven decisions to achieve more efficiency. This is a highly cross-functional and collaborative role, requiring both strategic and tactical execution. We are looking for a true team player who has previously executed operations and supported development for high-growth Marketing organizations with exceptional problem-solving skills. 

What You'll Do

  • Manage technical aspects of key marketing systems used to generate, distribute, and report on strategic marketing initiatives
  • Become a power user of HubSpot, Chili Piper, and other marketing automation tools
  • Support Demand Generation efforts with the logistics of building out and deploying tactics such as, but not limited to: emails, webinars, in-app messages, lead nurturing and scoring programs 
  • Work with the marketing operations team to help maintain all department technologies and data sources, ensuring upgrades/updates are recommended, planned for, and deployed in a timely and organized fashion
  • Owns and manages responses to adhoc marketing operations requests via our project management tool, Asana
  • Develop comprehensive documentation to support best practices and adoption compliance

Qualifications, Skills, & Abilities

  • 2-3 years of marketing operations experience
  • 2 years of project management experience
  • Experience in Hubspot and Salesforce preferred (or equivalent marketing automation platforms and CRMs)
  • B2B marketing in a SaaS or high-tech organization preferred 
  • Competent in marketing areas including strategy, tech stacks, lead scoring, and lead nurturing
  • Strong collaborative and cross-functional interpersonal skills
  • Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines

$62,000 - $95,000 a year

Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.

For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Multiple factors determine final offer amounts, including geographic location, candidate experience, and expertise. If you have questions about the compensation band for your region, please ask your recruiter.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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CEO of Brightwheel
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Dave Vasen
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Average salary estimate

$78500 / YEARLY (est.)
min
max
$62000K
$95000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations Associate, Brightwheel

Are you passionate about using your marketing skills to make a meaningful impact? Brightwheel is on the lookout for a remarkable Marketing Operations Associate to be a vital part of our remote team. In this role, you’ll dive deep into marketing systems, optimize processes, and utilize data-driven strategies to elevate our marketing initiatives. Your expertise will help us ensure educators spend less time on administrative tasks and more time with students. If you have 2-3 years of experience in marketing operations, along with a knack for tools like HubSpot and Salesforce, this may be the perfect opportunity for you. At Brightwheel, we prioritize collaboration, so having strong interpersonal and organizational skills is key. You’ll not only manage technical aspects of our marketing technologies but also support our demand generation efforts by deploying tactics such as emails and webinars. Working alongside a dynamic team, you will help develop comprehensive documentation and maintain our technologies, ensuring everything runs smoothly. With compensation ranging from $62,000 to $95,000, along with a generous benefits package that includes paid parental leave, flexible time off, and a wellness stipend, you can be assured that your hard work will be recognized and rewarded. If you want to contribute to empowering early education across the globe, we want to hear from you!

Frequently Asked Questions (FAQs) for Marketing Operations Associate Role at Brightwheel
What are the specific responsibilities of a Marketing Operations Associate at Brightwheel?

As a Marketing Operations Associate at Brightwheel, you will manage key marketing systems, support demand generation initiatives, and handle project management requests. Your role will involve utilizing tools like HubSpot to streamline processes, optimize lead nurturing programs, and document best practices for efficiency and compliance.

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What qualifications does Brightwheel expect from a Marketing Operations Associate?

Brightwheel prefers candidates with 2-3 years of marketing operations experience, particularly in a B2B SaaS or high-tech environment. Familiarity with project management and marketing tools, such as HubSpot and Salesforce, is vital, as well as strong organizational skills and a collaborative mindset.

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What tools and technologies will a Marketing Operations Associate use at Brightwheel?

In the role of Marketing Operations Associate at Brightwheel, you'll work with various marketing automation platforms, especially HubSpot and Chili Piper, alongside project management tools like Asana to manage requests and document processes effectively.

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How does Brightwheel promote a collaborative environment for the Marketing Operations Associate role?

Brightwheel fosters a collaborative environment by encouraging cross-functional teamwork. As a Marketing Operations Associate, you'll engage with various team members to implement efficient processes and share data-driven insights, ensuring everyone works towards shared goals.

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What is the compensation range for a Marketing Operations Associate at Brightwheel?

The compensation range for a Marketing Operations Associate at Brightwheel is between $62,000 and $95,000 annually. This is supplemented by a competitive benefits package, which highlights the company’s commitment to recognizing and rewarding employee efforts.

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Common Interview Questions for Marketing Operations Associate
How do you prioritize tasks as a Marketing Operations Associate?

When answering this question, focus on your organizational skills and ability to assess urgency versus importance. Discuss using project management tools to keep track of tasks while maintaining flexibility to adapt to changing priorities.

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Can you describe a time when you optimized a marketing process?

Share a specific example where you implemented data-driven strategies to enhance a marketing process. Highlight the steps you took, the data you analyzed, and the measurable improvements that followed.

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What experience do you have with HubSpot or similar marketing tools?

Discuss your familiarity with HubSpot, emphasizing how you’ve utilized its features for campaigns, lead nurturing, and reporting. If applicable, mention any certifications or training relevant to the tools.

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How do you ensure data accuracy and compliance in your work?

Explain your approach to data management, including regular audits of data entries, maintaining documentation, and training team members on best practices to promote data integrity.

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What strategies do you employ to support demand generation efforts?

Focus on specific tactics you've employed, such as developing targeted email campaigns, segmenting leads, and tracking conversion rates. Highlight your ability to analyze results to continuously refine demand generation strategies.

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Describe your approach to collaborating with cross-functional teams.

Share examples that illustrate your teamwork skills, emphasizing communication, mutual respect, and how you leverage diverse perspectives to achieve project goals within a marketing context.

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How do you handle tight deadlines in marketing operations?

Discuss your strategies for managing multiple priorities effectively under pressure. This may include outlining your organizational methods, ability to delegate, and how you maintain quality while meeting deadlines.

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What key metrics do you focus on when evaluating marketing success?

Emphasize the importance of metrics like conversion rates, customer acquisition cost, and return on investment. Discuss how you track these metrics and use them to inform future marketing strategies.

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How do you stay updated on industry trends relevant to marketing operations?

Mention your commitment to continuous learning, whether through online courses, industry webinars, or following thought leaders on social media. Highlight how you apply this knowledge to your work.

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What qualities do you believe are essential for a successful Marketing Operations Associate?

Discuss attributes such as analytical thinking, attention to detail, excellent communication, and adaptability. Explain why these qualities contribute to success within the fast-paced context of marketing operations.

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Brightwheel is the leading platform for early education that combines SaaS, Payments, and a consumer-like daily experience.

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CULTURE VALUES
Inclusive & Diverse
Empathetic
Mission Driven
Customer-Centric
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Paid Time-Off
Mental Health Resources
Learning & Development
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 4, 2025

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