Job details

Vice President (VP) of Marketing

Job Title: VP of Marketing – Subprime Automotive Franchising

Job Overview: We are seeking a dynamic and experienced Vice President of Marketing to lead our marketing strategy in the subprime automotive finance sector. The ideal candidate will possess exceptional leadership capabilities, a proven track record in digital paid search, and hands-on expertise in website management. This role requires a seasoned professional with experience in developing engaging content, implementing SEO/SEM strategies, and collaborating cross-functionally (including with our Franchisees) to drive customer acquisition, enhance brand visibility, and support the unique needs of subprime automotive finance customers.

Responsibilities for VP of Marketing:

Website Strategy and Management

Oversee the design, content, and technical maintenance of the company website, ensuring optimal user experience, accessibility, and alignment with branding and business goals.
Develop and execute strategies to increase website traffic, lead conversion rates, and customer engagement.
Monitor website performance metrics and provide actionable insights for continuous improvement.

Content Creation and Management

Lead content strategy to create high-quality, engaging, and on-brand content across digital channels (website, blogs, social media, email campaigns, etc.).
Collaborate with internal teams and external partners to produce a range of content, including articles, infographics, videos, and case studies, that aligns with the company’s value proposition and marketing goals.
Ensure all content is SEO-optimized, accessible, and meets brand guidelines.

Digital Marketing Strategy and Execution

Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media, to drive brand awareness, engagement, and lead generation.
Analyze digital marketing performance, using tools like Google Analytics, and adjust strategies to achieve KPIs.
Stay updated on industry trends and competitors to continuously refine and innovate marketing approaches.

Franchisee Collaboration and Support

Act as the primary marketing liaison for franchisees and their marketing partners, providing guidance and resources to help them improve their local marketing efforts.
Monitor and analyze franchisee marketing performance, offering tailored recommendations and support.

Team Leadership

Serve as a mentor and resource to team members, providing guidance and support on digital marketing best practices.
Partner with cross-functional teams to align marketing strategies with broader business objectives.
Conduct training sessions for internal stakeholders on website and digital marketing strategies to enhance the company’s overall marketing capabilities.

Qualifications for VP of Marketing:

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
10+ years of marketing experience, with at least 5 years in a leadership role, preferably in the automotive or financial services industries.
Proven expertise in digital paid search (Google Ads, Bing, programmatic platforms) and lead generation campaigns.
Significant experience managing and optimizing websites, including UX/UI, SEO, and analytics.
Strong understanding of the subprime finance landscape and customer behavior.
Proficiency in digital marketing tools, CRM systems, and marketing automation platforms.
Exceptional leadership, team-building, and communication skills.
Data-driven mindset with the ability to translate analytics into actionable strategies.

Preferred Attributes of VP of Marketing:

Passion for the automotive industry and knowledge of automotive consumer behavior.
A track record of driving measurable results in customer acquisition, retention, and revenue growth.
Experience developing targeted campaigns for subprime or underserved customer segments.

Keywords: Marketing, VP, Vice President

What You Should Know About Vice President (VP) of Marketing, Byrider

If you're an ambitious and dynamic marketing leader with a passion for the automotive industry, we have the perfect opportunity for you! Join our team as the Vice President (VP) of Marketing at Subprime Automotive Franchising. In this role, you’ll take charge of our marketing strategies to captivate and engage our target demographic. We’re looking for someone with exceptional leadership skills and a solid background in digital paid search. Your expertise in website management will shine as you oversee our online presence. You will lead the creation of compelling content that aligns with our brand while implementing cutting-edge SEO and SEM strategies. Collaboration will be key in this role, as you will work cross-functionally with your team and franchisees to amplify customer acquisition efforts. With a focus on innovation and continuous improvement, you'll analyze our marketing performance and adjust strategies to align with the latest trends. If you have 10+ years of marketing experience, including leadership in the automotive or financial services sectors, and a passion for driving results, we'd love to hear from you. Come in and let’s create impactful campaigns that resonate with our unique subprime automotive finance customers!

Frequently Asked Questions (FAQs) for Vice President (VP) of Marketing Role at Byrider

What are the primary responsibilities of the Vice President of Marketing at Subprime Automotive Franchising?

As the Vice President of Marketing at Subprime Automotive Franchising, your primary responsibilities include overseeing website management, developing engaging content strategies, executing digital marketing plans, and providing support to franchisees. You will ensure that all marketing efforts align with the company’s business goals and target audience.