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Director, Marketing Operations

Astronomer designed Astro, an industry-leading data orchestration and observability platform for data teams. Powered by Airflow, Astro accelerates building reliable data products that unlock insights, unleash AI value, and drive data-driven applications.

We’re a globally-distributed and rapidly growing venture-backed team of learners, innovators and collaborators. Our mission is to empower data teams to bring mission-critical analytics, AI, and software to life.  As a member of our team, you will be at the forefront of the industry as we strive to deliver the world's data. 

Your background may be unconventional; as long as you have the essential qualifications, we encourage you to apply. While having "bonus" qualifications makes for a strong candidate, Astronomer values diverse experiences. Many of us at Astronomer haven't followed traditional career paths, and we welcome it if yours hasn't either.

About this role:

Astronomer is seeking a Marketing Operations Leader to own and scale our marketing operations strategy. This is a high-impact player/coach role designed for a leader who thrives on both strategic thinking and hands-on execution. You’ll partner with RevOps leadership to design and build a world-class marketing operations infrastructure, aligning our marketing efforts with business growth objectives.

This role is critical in scaling our demand generation engine, optimizing marketing systems and processes, and providing actionable insights to enable both our sales-driven and PLG motions. Your expertise in enterprise/PLG operations, advanced marketing technologies, and team leadership will ensure we deliver measurable results at scale.

What you get to do:

  • Lead the development and execution of strategic marketing automation and operational excellence initiatives, harnessing Salesforce and Marketo to drive measurable business impact.

  • Drive the planning, execution, and continuous optimization of high-performing B2B marketing campaigns, ensuring alignment with broader business objectives and growth goals.

  • Foster cross-functional collaboration between marketing, sales, and other key stakeholders to enhance marketing and sales alignment, utilizing CRM and automation tools to streamline workflows and maximize efficiency.

  • Partner with Sales Operations to architect and implement a cutting-edge ABM-driven marketing infrastructure that supports sustainable growth and delivers high-value outcomes.

  • Own the vision and strategy for the growth and evolution of the marketing technology stack, ensuring it scales with the needs of the business.

  • Lead data-driven insights and performance analysis to inform strategic decisions, optimizing future marketing initiatives to drive results and ROI.

  • Continuously evaluate the latest marketing trends, technologies, and best practices, championing innovation and transformation to stay ahead of the curve and drive operational excellence.

What you bring to the role:

  • Bachelor's degree in Marketing, Business Administration, or related field.

  • 5+ years of experience in marketing operations, preferably in a tech-focused B2B environment.

  • Proficient in Salesforce and Marketo, with a strong understanding of marketing automation best practices.

  • Demonstrated experience in implementing Intent, ABM, and Enrichment technologies. 

  • Strong project management skills, with a track record of managing complex, global marketing projects.

  • Excellent analytical skills, with the ability to translate data into actionable insights.

  • Exceptional communication and collaboration skills, capable of working effectively with teams across different geographies.

  • A proactive, results-oriented mindset, with the ability to thrive in a fast-paced environment.


Bonus points if you have:

  • Experience in Account and Intent scoring

The estimated salary for this role ranges from $160,000 - $200,000 based on leveling and geography, along with an equity component and a comprehensive benefits package. This range is merely an estimate; actual compensation may deviate from this range based on skills, experience, and qualifications.

#LI-Remote

At Astronomer, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.  Astronomer is a remote-first company.

Average salary estimate

$180000 / YEARLY (est.)
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$160000K
$200000K

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What You Should Know About Director, Marketing Operations, Astronomer

At Astronomer, we're on the lookout for a passionate and driven Director of Marketing Operations to join our dynamic San Francisco team. Our mission? To empower data teams globally with our advanced data orchestration and observability platform, Astro. As a leader in this high-impact role, you'll not only think strategically but also roll up your sleeves to execute key initiatives. We need someone who loves the nitty-gritty of marketing technology and can partner effectively with our RevOps leadership to align our marketing infrastructure with the broader business goals. Your deep understanding of Salesforce, Marketo, and various marketing operations techniques will be invaluable in optimizing our demand generation engine and driving measurable results. You will lead the charge in planning and executing innovative B2B marketing campaigns that resonate with our customers. Collaborating closely with marketing, sales, and other teams, you’ll enhance our marketing and sales alignment, ensuring our workflows are streamlined. Plus, your knack for analytics will help us harness data-driven insights to make informed decisions. While we seek candidates with a strong background in tech-focused B2B marketing, we decidedly value diverse experiences—so don't worry if your path has been unique! Join us at Astronomer and be part of a vibrant team that values collaboration, innovation, and above all, data-driven success.

Frequently Asked Questions (FAQs) for Director, Marketing Operations Role at Astronomer
What responsibilities does the Director of Marketing Operations have at Astronomer?

As the Director of Marketing Operations at Astronomer, your main responsibilities include leading strategic marketing automation initiatives using tools like Salesforce and Marketo, optimizing B2B marketing campaigns, and driving collaboration between the marketing and sales teams. You'll be crucial in shaping the marketing technology stack to align with business goals and ensure sustainable growth through innovative marketing strategies.

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What qualifications are required for the Director of Marketing Operations at Astronomer?

The essential qualifications for the Director of Marketing Operations role at Astronomer include a Bachelor's degree in Marketing or a related field, a minimum of 5 years of experience in marketing operations in a tech-focused B2B environment, and proficiency in marketing automation tools like Salesforce and Marketo. Strong analytical skills and a proactive mindset are essential to thrive in this fast-paced role as well.

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How does the Director of Marketing Operations contribute to team leadership at Astronomer?

In the role of Director of Marketing Operations at Astronomer, you'll play a pivotal role in team leadership by fostering a culture of collaboration, driving operational excellence, and mentoring team members. Your leadership will ensure that marketing efforts align effectively with wider business objectives, leading to improved performance and achieving company goals.

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What salary range can I expect as a Director of Marketing Operations at Astronomer?

The estimated salary for the Director of Marketing Operations at Astronomer ranges from $160,000 to $200,000, depending on factors like experience, skills, and geographical location. Additionally, you can look forward to an equity component and a comprehensive benefits package which can enhance your overall compensation.

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What type of work environment does Astronomer promote for the Director of Marketing Operations?

At Astronomer, we promote a remote-first work environment that values diversity and innovation. As a Director of Marketing Operations, you'll collaborate with a globally distributed team of learners and innovators, empowering you to bring your unique ideas and experiences to our mission while enjoying the flexibility of remote work.

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Common Interview Questions for Director, Marketing Operations
Can you describe your experience with marketing automation tools, especially Salesforce and Marketo?

Talk about specific instances where you've successfully implemented and utilized marketing automation tools to enhance campaign performance, increase efficiency, or drive lead generation. Highlight your technical skills and any certifications that demonstrate your knowledge.

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How do you approach cross-functional collaboration between marketing and sales teams?

Discuss strategies you've used to foster collaboration, such as regular check-ins, shared goals, or cooperative projects. Give examples of how you’ve bridged gaps between teams to optimize processes and ensure alignment with business objectives.

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What metrics do you prioritize when evaluating marketing campaign performance?

Identify key performance indicators (KPIs) you use to assess the success of campaigns, such as conversion rates, ROI, or customer acquisition cost. Explain how you analyze these metrics to optimize future marketing efforts.

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Can you walk us through a successful B2B marketing campaign that you managed?

Outline the objectives, your role, the implementation strategy, and the final results of the campaign. Focus on the challenges you faced and how you overcame them, showcasing your problem-solving skills.

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What strategies do you use for continuous optimization of marketing operations?

Share specific frameworks or methodologies you employ to assess and refine marketing processes. Emphasize your dedication to data analysis, customer feedback, and staying updated on industry trends.

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How do you ensure that your marketing operations strategy aligns with business growth objectives?

Explain your approach to aligning marketing initiatives with broader business goals, such as conducting regular strategy meetings or using performance analytics to inform decision-making and strategy development.

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Describe your experience with Account-Based Marketing (ABM) strategies.

Share cases where you successfully implemented ABM strategies, discussing how you identified target accounts, customized marketing messages, and measured the success of those campaigns.

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How do you handle disagreements or conflicts within your team?

Discuss your conflict resolution style—whether it's open communication, actively listening to different points of view, or finding common ground. Illustrate with an example of how you effectively navigated a disagreement.

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In your view, what are the latest trends in marketing operations?

Highlight current trends such as AI in marketing, personalization strategies, or data-driven decision-making. Discuss how you have integrated or plan to incorporate these trends into your marketing operations.

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What characteristics do you think make an effective Director of Marketing Operations?

Speak about qualities such as strategic thinking, strong leadership, data-driven mindset, and the ability to adapt to challenges. Use examples to demonstrate how these traits contributed to your success in previous roles.

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Astronomer is a platform for data engineering. The company was founded in 2015 and is based in Cincinnati, Ohio.

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Full-time, remote
DATE POSTED
December 7, 2024

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