Job details

Brand Performance Marketer

HER - BRAND MARKETING MANAGER

BACKGROUND

HER is the world’s largest sapphic dating app. We’re building the only dating app that thrives outside of the comp het world, exclusively focused on the desires and goals of sapphics. We’re a remote team that’s looking for smart and driven people who care deeply about the LGBTQ+ community to help us grow and scale HER to millions more queer folks across the world.

THE ROLE

We are seeking a dynamic and creative Brand Marketing Manager to join our team at HER. Reporting to the Head of Marketing, the Brand Marketing Manager will play a pivotal role in growing our audience through strategic campaigns which run across owned, earned, and paid channels. Relentlessly tapped into sapphic culture and chronically Online, you’ll serve as the lead creative ideator on HER brand efforts, designing and owning a campaign calendar that positions HER as the leading sapphic dating app, and partnering with channel managers to ensure creative consistency and excellence across campaigns. Your efforts will be instrumental in building brand awareness, authority, and a deep sense of community among our users.

KEY RESPONSIBILITIES

Campaign Development and Execution

Create and execute innovative marketing campaigns that align with HER's brand voice and mission, and which are designed to receive press and social amplification. (Campaigns will include pure brand marketing, sale promotions, and/or product marketing efforts - your job is to own the design and messaging of all types, partnering cross-functionally where necessary!)
Build campaign briefs and lead marketing meetings to organize the team around campaign initiatives
Design and own the HER campaign calendar
Execute campaign elements as needed, including blog posts, social posts, press release, and internal comms

Brand Development and Governance

Partner with our Design team to establish and govern the HER visual and verbal identity
Serve as lead copywriter and/or reviewer to ensure we are communicating clearly, boldly, and in a way that will resonate with our community of sapphics

Brand Equity and Awareness

Ensure all marketing efforts consistently reflect HER’s brand values and personality.
Identify and pursue out-of-the-box opportunities to build HER’s brand outside of traditional digital channels (eg, partnerships, sponsorships, activations, etc.)
Monitor brand sentiment and market trends to adapt strategies accordingly.
Report on campaign performance, providing insights and recommendations for continuous improvement.

EXPERIENCE

4-6 years of experience in brand marketing, preferably within the consumer tech or mobile spaces.
A deep understanding of the LGBTQIA+ community and awareness of the latest trends, topics, and voices in sapphic culture
Proven track record of creating and executing successful marketing campaigns across owned, earned, and paid channels.
Strong understanding of social media platforms, content marketing, and digital advertising.
Excellent written and verbal communication skills, with a knack for storytelling.
Creative mindset with the ability to think outside the box and embrace bold ideas.
Complete self starter growth mindset. Ability to find growth opportunities and execute autonomously.

WHY HER?

Join a passionate and dedicated team committed to making a positive impact in the sapphic community.
Opportunity to shape and grow an innovative brand with a loyal and engaged user base.
Inclusive and supportive work environment that values diversity and encourages authenticity.
Competitive salary, benefits, and opportunities for professional growth.

HER is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply.

Salary range: $100-125k, dependent on experience and geographic location.

Average salary estimate

$112500 / YEARLY (est.)

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$100000K

$125000K

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What You Should Know About Brand Performance Marketer, HER

Are you ready to make a significant impact in the world of sapphic dating? HER, the world’s largest sapphic dating app, is looking for a talented Brand Performance Marketer to join our remote team! As a leading force in our marketing strategy, you will work closely with the Head of Marketing to create and execute innovative campaigns that spread awareness and deepen the connection to our vibrant community. Your role is pivotal, diving into sapphic culture to develop creative marketing strategies that resonate with our audience. You’ll lead the charge in designing a campaign calendar, ensuring that our brand voice and mission shine through all marketing materials. You'll create buzz around our efforts through engaging social posts, compelling blog entries, and effective press releases. But it’s not just about the campaigns; you’ll also collaborate with our Design team to define and uphold HER’s unique identity while harnessing out-of-the-box tactics for brand awareness. Your experience of 4-6 years in brand marketing, paired with a deep understanding of the LGBTQ+ community, will empower you to identify growth opportunities and craft strategies that celebrate sapphic culture. At HER, you’ll be stepping into a role where your creativity and bold ideas are not just welcomed but cherished, in an environment that fosters diversity and authenticity. If you’re passionate about making a positive impact and growing an innovative brand, we would love to have you on board!

Frequently Asked Questions (FAQs) for Brand Performance Marketer Role at HER

What are the main responsibilities of a Brand Performance Marketer at HER?

As a Brand Performance Marketer at HER, you will create and execute innovative marketing campaigns, design a campaign calendar, and maintain creative consistency across all channels. You'll lead meetings to organize the team, collaborate with the Design team on our brand identity, and produce various content forms to amplify our campaigns, ensuring alignment with HER’s mission and voice.